digital odyssey. co-founder & ceo, achieng butler,
TRANSCRIPT
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Presentation by:Achieng Butler,
Co-Founder & CEO,Digital Odyssey.
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Let’s Talk Digital.A Snapshot of the
Kenyan Digital Landscape.
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53.17MILLION
URBANISATION
27%
52.06MILLION
vs. POPULATION:
98%
22.86MILLIONPENETRATION:
43%
8.80MILLIONPENETRATION:
17%
13MILLION PENETRATION:
24%(JAN ‘19)
TOTAL POPULATION
MOBILE SUBSCRIPTIONS
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE USERS SEARCHING
JAN 2020
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Most Used Social & Messaging platforms in Kenya.JAN 2020
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Social Channels serve as a “Shop Front”.JAN 2020
3hrs 23 min:Average time per day on
Social Media
8.0 Million
1.5 Million
953K
585K
2.3 Million
Device use: Mobile 96%; Smartphone 88%
Desk/Laptop 53%
Source: Digital Trends - Hootsuite/ We are Social/ Alexa/Statista/CNBC Africa
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Sources of new brand discovery.JAN 2020
Source: Digital Trends - Hootsuite/ We are Social/ Alexa/Statista/CNBC Africa
● 30% retail penetration expected to hit 49.1% by 2024.● Fastest mobile internet speeds in sub-saharan Africa.● SMEs Contribute 83.6% of job creation and 30% to the GDP. ● Kenya has 7.4 million MSMEs of which 1.56 million licensed.
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Our Services.
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The Media Channels.
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