the devils advocate - session 2
DESCRIPTION
Detailed issues presentation for Devil's Advocate Event. Presented by Rakesh Davda 020210Theme: “Your messages are our messages” – Can we, or should we, manage what our employees say about our business on Social Networking sites?TRANSCRIPT
February 2010
THE DEVIL’S ADVOCATE
17% report having issues with employee’s use of social media
8% percent have dismissed someone for their behavior on sites like
Facebook and LinkedIn. (up from 4% in previous year)
15% have disciplined an employee for violating multimedia sharing /
posting policies
13% of US companies investigated an exposure event involving
mobile or Web-based short message services
17% disciplined an employee for violating blog or message board
policies
Proofpoint Study (June 2009)
Review Sites
YouTube
... Company Website
Online Reputation - Company
YouTube
Forums
Product Reviews
Blogs (and comments)
Article comments
Online Reputation - Employee
Brand
Employees .. Owners
IPR / NPD
Productivity
IT Security
The Risks
Recruitment
Training
Policies
Monitoring
Employees
2/3 of the global internet population visit social networks
visiting social sites now 4th most popular online activity –
ahead of personal email
time spent on social networks growing at 3x overall
internet rate – 10% of all internet time
social media is like word of mouth ON STEROIDS
EMBRACE THE SPACE
The Future