devils advocate: presentation 1
DESCRIPTION
Overview presentation for Devil's Advocate Event. Presented by Alan Stevenson 020210Theme: “Your messages are our messages” – Can we, or should we, manage what our employees say about our business onSocial Networking sites?TRANSCRIPT
Applications
Social Network Sites
Social Content
Social Bookmarks
Blogs
Wikis
Virtual Realities
RSS Feeds
Podcasts
Social Applications
Mash Ups
Mobile Web; Internet Telephony
Characteristics
Communities and Networks
Interactivity
Social Element
Openness
Peering
Hosted Services
Global
Sharing
Empowerment
Mass Collaboration
The Internet as the platform
Impact
Business Intelligence
Customer Interaction
Sales & Marketing
Customer Experience
Customer Insight
Processes and HRM
Mindset
Product Development
Reputation Management
Rich Internet Applications
IT Infrastructure
How Big Is It?
Time spent on social network sites is growing 3 times faster than the Net itself
Social media messages have replaced e-mail as the dominant form of e-communications
If Facebook was a country – it would be the 4th most populated in the world
93% of social media users think that companies should be actively engaged
Business Implications
Major impact on consumer behaviour, especially in information intense industries – ‘customer to customer’ reviews and recommendations
Declining effectiveness of traditional approaches to sales, marketing, brand promotion etc
New mindsets and new approaches required - Marketing as a ‘conversation with your customers, a conversation with your network’
New performance measures required
‘Power shift’ – Web 2.0 empowers customers, empowers the network
Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare (www.slideshare.com)
Safety Harness Company
Safety Harness Company
Final Thoughts
Your employees…
Are key to building your network reach, they should all be Linkedin
Often the best brand advocates you’ve got
Have many more channels and opportunities to engage with…customers, other staff, partners, etc.
(Many) have exactly the skills you will need moving forward
The question is no longer “should we embrace this across the company?” but “how should we embrace this?”
Thank You