“The development jigsaw – How to put the different

pieces together”

Importance of the Leader method in adding value to local products

Leader-focus on the differentiating factor of a rural area

Examples Gerallt Llewellyn Jones, LAG Menter

Môn, UK

We’re from Wales… Population : 3 Million Size : 20,000 sq. km Capital City : Cardiff Language : Welsh and English Economy : Agriculture,

Tourism and Manufacturing, Government : National

Assembly for Wales and UK Government

Identity : Rugby, Singing, Sheep

Ynys Mon / Isle of Anglesey

Population : 65,000 Size : 676 sq. Km Employment : Public Admin

(29%) Tourism (18%) Manufacturing (15%)

Wage rates: 67% of UK avg. Issues : Outward migration,

unskilled workforce, loss of blue chip employment, agricultural decline, falling GDP

The Leader programmeWider Rural DevelopmentWhat makes us different makes us

interestingWhat makes us interesting makes us

marketable.This is the essence of LEADER

ADDING VALUEDEVELOPING FROM THE BOTTOM UP

DEPTH: FROM THE SOIL TO THE INTERNETBREADTH: FROM VINE TO WINE

RESOURCE TO PRODUCT GATE TO PLATE

PARTICIPATION INNOVATION INTEGRATION

Working with communities

PRESENTATION IN TWO PARTS:1. LEADER IN ANGLESEY, WALES

History and GrowthAdding value to the LEADER programme

2. NEW PRODUCT DEVELOPMENTThe Mona Bauhaus Project

Adding Value to Local Resources

The Company Established in 1995 to deliver Leader II 1995-1999 2005 - £5m annual turnover across two companies Two companies

MENTER MON Cyf – bids for EU programmes. Turnover 2.7m. 20 staff. No VAT registration. Area based and confinedNICO MON Cyf – tenders for commercial contracts from WDA, WAG, etc. Turnover 1.8m 40 staff. VAT registered. Unlimited geography

60 members of staff (30th largest employer) A Social Enterprise An approved Enterprise Agency A Menter Iaith An approved Employment service contractor Creates its own new enterprises Private sector equity partnerships

Menter Mon Cyf.

18 Company Directors based on thirds principle Leader process is used in all programmes MISSION: to develop quality products and

services from amongst the area’s indigenous assets, revealing, developing and harnessing potential to develop the economy.

COMMUNITY Sectoral Geographical Thematic

ADDING VALUE TO THE NATURAL ENVIRONMENT

Rural Economic Development through integration

Lon Las Cefni Cycleway – to open June 2006 £1.1 million project (250k Leader) 15km off road cycleway Used flood defence funds to add value to Leader

ADDING VALUE TO THE NATURAL ENVIRONMENT

Rural Economic Development through integration

£1.5 million project 155 km of coast; previously no added value Iintegration

CCW; National Trust; WDA; EAGGF; YMCC Create 25km of new access footpaths Improve 50km of existing access footpaths Create new tourism products Grant aid local farms to harness potential Anglesey Walking Festival – 1000 visitors

Improvements to Paths; Stiles; Waymarking; Interpretation New path creation orders

Sustainability via Friends of Coastal Path – community of interest Local Authority mainsstreaming Walking Festival

ADDING VALUE TO LOCAL HERITAGE Rural Economic Development through

integration

Swtan Cyf (Thatched Cottage) – reconstruction project ERDF and lime mortar skills development project ESF. Sustained by social enterprise.

Maritime Museum – Maritime History of Holyhead area. Sustained by Social Enterprise

Mona Antiqua - Heritage Interpretation Access / Amenity ImprovementsHeritage Building Renovation

Food Development ADDING VALUE TO LOCAL FOOD

RESOURCES

Commission New Food ProductsRisk averse private sector often requires direct

intervention – shared ownership Grant Aid New Food Products

Direct grants to private sector from Leader funds Create Food Promotion Events

Important showcases and networking events Establish common branding

Mon Mam Cymru – Anglesey Mother of Wales Agricultural Diversification Fund 1995-99

20 holdings grant aided to diversify into tourism, food products,etc

Sustainability through the marketplace

Examples of LEADER supported local producersADDING VALUE TO LOCAL FOOD RESOURCES

Gorau Glas Blue Cheese – from startup Menai Oysters – business development Halen Mon – from startup. Now sold in 13 countries Deri Mon Smokery – smoked meat products

Mona Bauhaus (Leader +)ADDING VALUE TO LOCAL

IMAGERY AND RESOURCES using BAUHAUS

METHODOLOGIES

Nicomon CyfIncome from trading

Tendering for public sector contracts in the marketplace. NewBusinessStarts ** GenBusAdvisoryService ICT Centre ** Opportunity Wales Intermediate Labour Market ** New Deal Virtual Office ** Cleanstream Recycling Llinell Gyswllt y Gymraeg Food Devt Facilitation Farming Connect **

ILM Projects

ILM Contracts

What is an ILM?

A business which takes on unemployed young people for 3 - 6 months as employees, provides training and jobsearch facilities

The Dingle Nature Reserve

Nicomon CyfIncome from trading

Establishment of new social enterprises owned by Menter Mon which do not duplicate existing businesses

ParysDesignsLtd Marketing of Bauhaus products

Parys Cosmetics Marketing of Bauhaus products

Parys Stoneware Marketing of Bauhaus products

MM Environmental Environmental consultancy

Reclycing WAG Furniture and Timber Reuse

Celtel IT ICT Networking Installation

Mamiaith Language services

Eventas Event Management

Virtual Services Administration and Finance services to the self employed

Joint Food Ventures with the private sector

Llys Goferydd 2 Office accommodation rental

Llys Llewelyn Tourism activity holidays

Menter Mon was born out of LEADER In our view, Leader is one of the most effective public

sector interventions in rural development. It is important to use it as a platform for growth from the bottom up

It has brimgs the EU positively into everyday lives It teaches the mainstream lessons At its best, LEADER is a creative engine, a vehicle for

participative democracy. It challenges communities to find their own solutions, and provides the means to achieve it.

Every rural area has its distinctiveness, its differentiating factor. LEADER is there to focus upon that and add value to it.

Every rural area needs LEADER and innovative progress. Our task in Wales now is to make LEADER and its effects sustainable for the future, and to make Menter Mon into a sustainable creative engine.

MONA BAUHAUS

DOBER DAN, IME MI JE

DAFYDD GRUFFYDD

The Economic Conditions

Over-dependence on small number of large companies

Limited potential in new business starts Lifestyle businesses e.g. health, arts and

craft Displacement businesses e.g. plumbers,

hairdressers Lack of creativity and innovation

29 % employed in public administration Outward migration of young people

Aim of Mona Bauhaus

• Provide a creative engine to progress new products into the global marketplace.

What was Bauhaus?

An avant-garde art and design school established in Germany by Walter Gropius in 1919. It was closed in 1933 by the Nazis

What did Bauhaus do?

Its purpose was to pursue new forms and new solutions to man's basic needs as well as his aesthetic ones. The Bauhaus' curriculum returned to fundamentals, the basic materials, the basic rules of design....

The Bauhaus workshops produced prototypes for mass production: from a single lamp to a complete dwelling.

Bauhaus Products

What is Mona Bauhaus?

The appliance of Bauhaus philosophy and principles to economic development Returning to the fundamentals, the basic

materials Produce prototypes for the mass market Bringing together specialists from diverse

backgrounds Adopting an innovative approach to new

product development

The Mona Bauhaus Process1. Identify and catalogue resources

Natural Resources Local Imagery (history, cultural,

environmental) Skills and manufacturing capacity

2. Design Workshops Recruit designers, retailers and

manufacturers Shortlist product ideas Prepare design briefs

The Mona Bauhaus Process

3. Develop Product Prototype Commission private sector to develop

products Progress to marketplace

The Mona Bauhaus Process

It’s like making a meal out of what is in the fridge!

What can you make out of… Eggs Onions Cabbage Beetroot….

ANGLESEY IS MY FRIDGE!!

Parys Porcelain A range of high quality porcelain homeware Designed by Morgen Hall, a celebrated

Welsh Ceramist Using pigments from Parys Copper Mine

The Smoca A multi purpose outdoor

/ gardening garment Designed by Jane

Davies, a local award winning clothes designer

Fishing and Horse riding versions in development

Made by Anglesey based Sewing Manufacturer

Elements Bathing Range

A luxurious bathing range based on Anglesey’s Druid Heritage

Made using Halen Mon, an established locally produced Sea Salt, herbs and plants

Parys Sail Chair

An innovative chair inspired by Anglesey’s sea-faring tradition.

Frame and canvas produced by local manufacturing company

Priv

ate

Sec

tor

Inve

stm

ent

RISK

100%

0%

High Risk and

Return

Low Risk and Return

Mainstream Support Leader + Support

What lessons have been learnt?

The things that make us different make us interesting and marketable

Involve private sector from the beginning

Success is measured in sales We should have taken more risks!