The Fogelman College of Business & Economics

The Department ofThe Department of

Marketing and Supply Marketing and Supply

Chain ManagementChain Management

NewsletterNewsletter Fall 2013 Volume 8Fall 2013 Volume 8

Dr. Marla

Stafford is

working hard

on her well-

deserved

Professional

Development

leave this

semester and

I’m happy to serve as the Interim

Chair of the Department in her ab-

sence. She will return to her duties

as Department Chair with the

Spring 2014 semester in January.

This fall semester our faculty, staff

and students have been engaged in

a variety of activities that reflect the

quality, productivity, and talent of

our department. This fall news-

letter contains a variety of stories

and information that overwhelm-

ingly demonstrates that. For the

second year, a team of SCM men-

tored by Dr. Ernie Nichols and Dr.

Shawn Jones traveled to Wayne

State University in Detroit to partic-

ipate in a national SCM case

Dr. Daniel L. Sherrell

From the Chair

competition. Our Social Commerce

minor (which has 9 students en-

rolled this semester) now has its

own Facebook page thanks to the

efforts of Tracy Consenza and Anna

Michaels, two of our instructional

staff members.

Our faculty have been busy as

well, publishing a variety of articles

in our top journals. The C-NRL

(Cognitive Neural Research in Mar-

keting) lab is taking shape under the

direction of Dr. George Deitz and

Dr. Marla Stafford in its new perma-

nent home – FCBE 368 and 366

(come by and take a look!). See Dr.

Deitz’s description of the coming

plans for the C-NRL lab inside the

newsletter. A big Thank-you is due

to our Department Advisory board

under the leadership of Cliff Lynch.

The Advisory Board met in early No-

vember to continue their efforts to

assist our department with curricu-

lum development through the pro-

vision of live case materials that

they plan to make available to our

faculty for classroom use.

Three of our Ph.D. students (Alexa

Fox, John Narcum and Parker

Woodroof) passed their compre-

hensive exams in October and are

busy with their dissertation pro-

posal development. All-in-all, our

efforts this fall semester have been

productive and we have made a

good start to the academic year.

This newsletter has lots of infor-

mation to keep you up on our activ-

ities and we hope you find it in-

formative. Have a happy holiday

and a prosperous new year!

Dan L. Sherrell

Interim Department Chair

ContentContent Department News 2-3 Recognitions and Awards 4-6 Publications 7 Faculty and Expertise 8 1

Department NewsDepartment News Student Involvement Student Involvement

The Department of MSCM and SMA!

The Marketing & Supply Chain Management department started a Student Marketing Associa-tion (SMA) January of 2012. The purpose is to en-courage and facilitate student involvement in the academics and importance of marketing with the theme of Learning by Doing. The association is actively involved in the activities of the Fogelman College of Business and Economic (FCBE), plus holds special event meetings. The SMA received honorable mention in the spring 2013 FCBE Prom-ise Day table contest. The SMA along with the Stu-dent Supply Chain Management Association re-ceived second place in the fall 2013 FCBE Open House table contest.

The Department of MSCM has gone Social!

We can be found at: https://www.facebook.com/

memphisMSCM to stay up-to-date about upcoming events, in-

ternships, jobs, scholarships, and courses. Please feel free to

post about what is going on in your classes,

organizations, etc. Social Media is not just

for "staying connected." Businesses are now

paying hefty salaries to manage their social

presence and keep them relevant (yes, some

in 6 figures!). Set yourself apart in this com-

petitive job market by completing our Social

Media Marketing minor or add to your skill set by taking our

social media courses. For the Spring 2014 semester, MKTG 3340

(the first course) is offered M/W at 12:40 and at the Collierville

campus on Thursday evenings at 6pm. The strategy course

(MKTG 4630) is offered Monday nights at 7pm on campus. So

are you ready to have fun AND get paid?

Dept. Undergraduate Enrollment Increases Fall 2013 Fall 2012 MKTG Majors: 325 288 SCM Majors: 94 98 MKTG Minors: 160 144 SCM Minors: 11 11 SOCM Minors: 9 --- Sales Minors: 1 --- Total MSCM Enrollment: 419 majors 388 majors 181 minors 155 minors

The SMA 2013-14 officers and committee chairs

President: Cayla Cook Vice President: Amber Davis Secretary: Jordan Hockaday Treasurer: Michael Miller Media Promotion: Chandler Gagon Social Media/Website: Kaylee Willis Membership: Maria Paucarcaja

2

Department NewsDepartment News Student Involvement and CStudent Involvement and C--NRL Lab NRL Lab

FCBE Open House Winner: Unstoppable!

Jessica Andrews par-

ticipated in the well-

attended Fogelman Col-

lege of Business Open

House on October 2,

2013. She was sur-

prised to discover she

was the lucky winner of the “Win Lunch with

a MSCM Professor” contest sponsored by the

MSCM faculty.

Jessica was treated to a delicious full course,

white gloved BBQ Buffet Luncheon at the lo-

cal Holiday Inn on

October 11, 2013.

Professor Adrienne

Zaitz, MSCM faculty

member, commented

“I was the real win-

ner as I shared a

wonderful luncheon with a student who rep-

resents the best of the University of Mem-

phis. I was so impressed by Jessica’s drive to

succeed and intelligence in designing a college

and career path that combines her musical

composition and business management tal-

ents. Jessica carries a full course load while

working the 11:00 pm to 8:00 am night shift

at Kroger’s five days a week, and works at Pic-

cadilly’s 4:30-9:00 evenings as well. Despite a

schedule that allows little time for sleep, Jessi-

ca is full of enthusiasm and dreams for a

bright future.”

Jessica is representative of so many UM stu-

dents who manage full time college and work

commitments. She is a future MSCM leader

who is truly unstoppable. We hope her career

will provide many more rewards and recogni-

tions!

The Department’s Advanced

Technology Lab

The C-NRL (Cognitive Neural Re-

search in Marketing) lab is becoming

very active under the direction of Dr.

George Deitz and Dr. Marla Stafford.

Located in FCBE 366 and 368 the lab

is providing strong support to the

department and college in its re-

search mission and generating new knowledge. The lab is equipped

with a 24inch HD screen with a fully encased 60 Megahertz eye tracker

for assisting in shelving and billboard studies,

an EEG system that uses a neural headset

which monitors changes in blood flow and

generates data on brain activity in response

to stimuli, and a wearable Galvanic Skin Re-

sponse Sensor that measures skin conduct-

ance and biological arousal from viewed stim-

uli. The cutting-edge software in the lab from iMotions Global allows

one to integrate information from all sensors

simultaneously, which assists in drawing in-

ferences or validating information from the

eye tracker data. The lab is also looking into

applying Facial Expression Analysis Software

as well. The eye tracker can even be imple-

mented with an app on your iPhone. Eye

tracking is very relevant in so many areas including diagnosing illness-

es or disorders in psychological or the

medical fields. It is a great tool to im-

prove research studies, elevate the re-

search prestige of the department and

college, and also help Ph.D. students with their research. The future

goal is to have the lab become a world class research facility. Not

many colleges have a lab so wonderfully equipped many strategic ad-

vantages like this. So do come by and take a look at this cutting-edge

technology lab!!!

3

Adrienne Zaitz

Jessica Andrews

Dr. George Deitz

Dr. Marla Stafford

Dr. George Deitz

MSCM Faculty and StudentsMSCM Faculty and Students

Anna Michael just completed her first se-mester teach-ing MKTG 3140, Advertis-ing and Sales Promotions, at the Fogelman College. She also serves as

the Coordinator of College Relations and Events. Anna is a recent graduate of the University of Memphis; gradu-ating with a 4.0 and receiving her Master’s in Business Administration last December. Previously, before returning to school, she was an ac-count executive for a local advertising agency, Sullivan Branding (formerly Thompson & Company). She has many roles within the College. For example, Anna recently helped launch a new social media

platform, FogelmanConnect.com, designed to re-connect with Fogel-man alumni. She has championed several branding efforts for the Col-lege, including the Avron B. Fogelman Professional Development Center’s re-launch of the Complete Professional Program. Finally, she has been ex-tremely involved with major events including the Investors in Excellence and the Hall of Fame unveiling cere-monies. Anna stated that she has thorough-ly enjoyed her first semester of teaching, “I have had such an amaz-ing first semester. I was lucky enough to teach a class that was extremely engaging and responsive. It was such a treat to connect with them and share some of my personal experi-ences in the marketing field. I only hope they got as much out of the class as I did.” Anna structured her class to mimic

real-world scenarios. “I think it’s im-portant for students to understand-ing advertising and marketing con-cepts. However, it is just as crucial to be able to apply these concepts in real-world situations. Being able to bridge the gap from what’s in the textbook to what actually happens outside the classroom is critically important.” So what future goals does she want to accomplish here at the University? “Everything! I’m looking forward to the challenge of teaching new cours-es, continuously bettering the brand of the College and working with stu-dents and my fellow FCBE col-leagues.” Next semester Anna will be teaching the Principles of Marketing course. What is she most nervous about? “Being completely awake for the 8:00 a.m. class period! I’m going to have to drink two cups of coffee those days,” she jokes.

Anna Michael

Summer Owens is the newest addi-tion to the MSCM Depart-ment. She will be teaching MKTG 3010, Principles of Marketing.

Having just received the 2013 Out-standing Young Alumna Award, Ow-ens graduated from the University of Memphis in 2001 and went on to earn a Master’s in Business Admin-istration from Belhaven University. Owens is president and founder of S.O. What! LLC and founder and ex-ecutive director of the S.O. What! Foundation. She is a

a motivational speaker and author

of the book Life After Birth: A Memoir

of Survival and Success as a Teenage

Mother, the book is dedicated to

helping all people eliminate judgment

and excuses of all types and live life

to their greatest potential. She was

named “Top 40 under 40” by the

Memphis Business Journal and re-

ceived the Tri-State Defender’s Wom-

en of Excellence award and the Wom-

en of Achievement Heroism award.

She has also been featured on nation-

al television, as well as in The Com-

mercial Appeal and Memphis Parent

Magazine.

Summer Owens

Welcome to our new Faculty!!!

Dr. Alan Bush is

Professor of Mar-

keting in the De-

partment of Mar-

keting and Sup-

ply Chain Man-

agement in the Fogelman College of

Business and Economics at the Uni-

versity of Memphis. Dr. Bush has 20

years of teaching experience. His

teaching areas include marketing

management and strategy, integrat-

ed marketing management and strat-

egy, integrated marketing communi-

cations, advertising, sales

Faculty Spotlight:

Dr. Alan Bush

Dr. Alan Bush

4

MSCM Faculty and StudentsMSCM Faculty and Students

Welcome to our new Ph.D. Students!!!

Josh Coleman

received a B.S.

and a M.B.A from

Western Ken-

tucky University.

His research in-

terests include

social enterprises, social entrepre-

neurship, impact of social causes on

consumer behavior, and cause-

related marketing in for-profit firms.

His current research project is

“Business to Business Sales Messag-

es: Media Selection and Client Pref-

erences,” (targeting Journal of Per-

sonal Selling and Sales Management

and Journal of Supply Chain Manage-

ment.)

Coco Huang re-

ceived a B.S. from

the University of

Science & Technol-

ogy of China, a

M.B.A, and a M.S.

of Finance from

the University of Memphis. Prior to

entering the Ph.D. program she

worked with the Chery Automobile

Company, one of the biggest inde-

pendent car makers in China, where

she held a number of positions in sup-

ply chain management, including Pur-

chase Manager and ERP Representa-

tive. She has over ten years of corpo-

rate business experience, including

domestic resources management and

global purchasing. Her research inter-

ests include consumer behavior, sup-

ply chain management, mass customi-

zation, quality, and customer satisfac-

tion.

Michael

Peasley received

a B.S. and a

M.B.A from Un-

ion University.

Prior to entering

the Ph.D. program, he worked for

the Seattle Mariners Double A Affil-

iate as Vice President of Sales &

Marketing. His responsibilities were

to test and evaluate various mar-

keting and sales methods, build

brand equity, and train sales staff in

customer relationship management

and sales strategy. His research

interests include branding, custom-

er relationship management,

emerging technologies in consumer

behavior, sales, sales management,

and sustainability.

management and services. As a con-

sultant, Dr. Alan Bush has worked

with a variety of organizations in the

areas of marketing plans, IMC, sales,

and services marketing. We inter-

viewed him to get his perspective on

teaching and students:

“How did he get started in an aca-

demic career in marketing?”

“As a student and graduate student I

had various role models and there

were professors that I looked up to

and admired. As a graduate student I

taught a course and really liked it. So

between the role models and teach-

ing I said this was for me.

What do you enjoy most about be-

ing a Marketing Professor?

“I like students and enjoy interacting

with them and also the Ph.D.

students. From the professor side, I

like doing research on topics I like.”

Recently, he worked with a graduate

student on a paper and dissertation

regarding coachability, focusing on

what makes sales people better at

their jobs. Another research study

he is currently working on is how en-

tertainment affects business to busi-

ness relationships. He is also very

interested in Ethics and what makes

people do the right or wrong things

as it relates to sales.

Over your academic career, what

are some of the major changes you

have noticed in students?“

There have been a lot of changes but

the biggest one is distractions.

Today there are more distractions,

you have your computer, your

phone, your social media, and those

distractions really make it hard for

the student to focus. Get back to

focusing and concentrating is what I

preach to my students.”

What is the most important concept

that students should learn to be suc-

cessful?

“The basics in communication, is the

key to getting a job today because

employers want students that listen

and focus. I stress to my students in

class to continue working hard. I use

a quote in my class that if you do

10% better than your peers you will

do geometrically better in your ca-

reer. Just work a little harder and

you will go a lot further.”

5

Josh Coleman

Coco Huang

Michael Peasley

Recognitions and AwardsRecognitions and Awards

Dr. Mike Racer is elected as the IN-FORMS-ED

president

Congratulations to Dr. Mike Racer on

being selected as the INFORMS-ED presi-

dent for the next two years. The group

organization has over 300 members and

sponsors an online journal on teaching. In

addition to that, each year INFORMS-ED

hosts a competition for case development.

Dr. Emin Babakus is awarded a research fellowship

George Johnson Research Fellow2012-2013: Awarded by the Fogelman College of Business and Eco-

nomics in recognition of faculty excellence in research.

Dr. Mehdi Amini is awarded a research fellowship

and recognized for his intellectual contributions

George Johnson Research Fellow2012-2013: Awarded by the Fogelman College of Business and Eco-

nomics in recognition of faculty excellence in research.

Best Theoretical Paper Award 2012: Awarded by the Fogelman College of Business and Eco-

nomics in recognition of faculty best theoretical paper published in 2012.

Dean’s Service Award 2012-2013: Awarded by the Fogelman College of Business and Eco-

nomics in recognition of faculty service excellence.

Jared Oakley, Ph.D. Student is awarded:

Fogelman College of Business & Eco-nomics 2012-2013 Teaching and Research Mentoring Award

Doctoral Fellow, American Marketing Association Sheth Foundation Doctoral Consortium, 2013

University of Memphis Marketing and Supply Chain Management Dissertation Research Grant, 2013

Dale F. Kehr is re-elected as the President of the

Sales & Marketing society of the MidSouth

Organization.

Dale F. Kehr (Instructor) was re-elected

the 2014 President of the Sales & Mar-

keting Society of the Mid-South organiza-

tion. He also completed a review of a

Marketing book by Grewal & Levy 4th edi-

tion and a survey review of the book Mind and Heart of the

Negotiator by Thompson 5th edition. Professional Presentation

Rickman, T. A., Varvoglis, F., & Ryan, T. K. (2013). Local In-

ternet Crowd Offers for a Tourist Destination: A Compara-

tive Direct Marketing Analysis of Customer Satisfaction and

Intention to Return. Paper presented at the annual meeting

of the Marketing EDGE Research Summit, Chicago, IL.

Credit

Edited by Michael Maurice Allen Designed by H.G Choi

6

Dale F. Kehr

Dr. Mike Racer

Jared Oakley

PublicationsPublications

Recent works by Faculty and Ph.D. Graduates

Forthcoming Publications

Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, Balaji Krishnan, David L. Ford Jr., B. N. Srivastava, Ujvala Rajadhyaksha, Mannsoo Shin, Ben Kuo, Catherine Kwantes Bernadette Setiadi, and Aizzat Mohd. Nasurdin (2013), “Work-Family Conflict and Psychological Strain: The Moderating Role of Decision Latitude in Five National Con-texts,” Applied Psychology: An International Review.

Collier, Joel E., Daniel L. Sherrell and Emin Babakus (2014), “Understanding the Differ-ences of Public and Private Self-Service Technology,” Journal of Services Marketing, 28 (1),

Cooper, Orrin, and Qingxing Dong. "Bilateral relations between china and the united states: Policy prioritization with the ANP." Journal of Systems Science and Sys-tems Engineering (2013): 1-25.

Cosenza, R. M., Southern, R. N., Cosenza, T. A., & Wilson, J. W. (2013). Reducing Long Distance Truck Driver’s Intention to Leave: An Analysis of Professional Drivers and Owner Operators Using Importance/Performance Methods. Journal of Transpor-tation Management.

Nejad, Mohammad G., Daniel L. Sherrell, and Emin Babakus (2014), “Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review,” Journal of Marketing Theory and Practice

Westbrook, Kevin W., Emin Babakus, and Cori C. Grant (2013), “Measuring Patient-Perceived Hospital Service Quality: Validity and Managerial Usefulness of HCAHPS Scales,” Health Marketing Quarterly.

Published Works

Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus (2013),”The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth,” Journal of the Academy of Marketing Sci-ence. 41 (5), 531-546.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Correlates of Non-Work and Work Satisfaction among Hotel Em-ployees: Implications for Managers,” Jour-nal of Hospitality Marketing and Manage-ment, 22 (4), 375-406.

Jha, Subhash, George D. Deitz, Emin Baba-kus, and Ugur Yavas (2013), “The Role of Corporate Image for Quality in the For-mation of Attitudinal Service Loyalty,” Jour-nal of Service Research, 16(2) 155-170.

Yavas, Ugur, Emin Babakus, and Osman M. Karatepe (2013), “Does Hope Moderate the Impact of Job Burnout on Frontline Bank Employees’ In-role and Extra-role Performances?” International Journal of Bank Marketing, 31 (1), 56-70.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Who is Likely to Quit Nursing Jobs? A Study in the Turkish Re-public of Northern Cyprus,” Health Mar-keting Quarterly 30 (1), 80-96.

Billing, Tejinder K., Rabi S. Bhagat, and Emin Babakus (2013), “Task Structure and Work Outcomes: Exploring the Moderating Role of Emphasis on Scheduling,” Manage-ment Research Review, 36 (2), 136-152.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Does Hope Buffer the Impacts of Stress and Exhaustion on Front-line Hotel Employees’ Turnover Inten-tions?” Tourism, 61 (1), 29-39.

Allen, D., M. Amini, B. Janz, E. Nichols, M. Racer, “The Human Supply Chain: Mapping and Modeling the Flow of Human Capital for Navy ‘Seabees’,” Journal of Supply Chain and Customer Relationship Management, 2013

Shannahan, Kirby, Alan J. Bush, and Rachelle J. Shannahan, (2013) “Are Your Salespeople Coachable? How Salesperson Coachability, Trait Competitiveness, and Transformational Leadership Enhance Sales Performance,” Journal of the Academy of Marketing Science, 41(1), 40-54.

Shannahan, Rachelle, Alan J. Bush, William C. Moncrief, and Kirby Shannahan, (2013) “Making Sense of the Customers’ Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective,” Journal of Personal Selling and Sales Man-agement, summer, 261-276.

Bush, Victoria, Rachel Smith, and Alan Bush, (2013) “Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educa-tors,” Journal of Marketing Education, 35 (2),107-118.

Shannahan, Kirby, Alan J. Bush, and Rachelle J. Shannahan, “Salesperson Coach-ability: What is it and why it Matters,” Jour-nal of Business and Industrial Marketing, 28(5), 411-420.

Royne, Marla B., Jennifer Martinez, Jared Oak-ley and Alexa Sullivan (2013), “Product Benefits and Price Appeals in Green Advertising,” Journal of Advertising, 41(4), 85-102.

Oakley, Jared (2013), “Prospect Theory and Risk Aversion: Implications for Outcome-Based Sales Systems,” National Conference in Sales Man-agement, Proceedings April 3 – 6, San Diego, CA -- Abstract published in Summer 2013 Journal of Personal Selling and Sales Management, 33(3), 338.

Oakley, Jared, John E. Cicala, and Alan J. Bush (2013), “Do Organizational Safeguards Such as Training, Education, and Compensation Method Influence Ethical Sales Person Behavior?” AMA Summer Marketing Educators Conference, Bos-ton MA.

Oakley, Jared, John E. Cicala, and Alan J. Bush (2013), “The Influence of Salesperson Attitude Toward the Client on Ethical Behavior and Job Performance,” Poster Abstract, AMA Summer Marketing Educators Conference, Boston MA.

7

Faculty and ExpertiseFaculty and Expertise

Mehdi Amini, Ph.D.

Professor Associate Director of FedEx Center for SCM Founder and Director of enterprise Simulation and Optimization Laboratory (eSOL) Sustainable enterprise Operations and Supply Chain

Management Decision modeling and technolo-

gies

Emin Babakus, Ph.D.

Professor Customer satisfaction and service

quality measurement and man-agement

Service worker stress manage-ment

Brand positioning and new prod-uct development

Gregory W. Boller, Ph.D.

Associate Professor Creativity and innovation Social media Leadership and team building Negotiations Alan J. Bush, Ph.D.

Professor Sales force productivity Customer service and integrated

marketing communications B2B marketing management and

strategy

Michael Cervetti, Ed.D.

Instructor Forecasting Statistical methods Orrin Cooper, Ph.D.

Assistant Professor Multi-criteria decision making Analytical Network Process Behavior operations

George Deitz, Ph.D.

Associate Professor Service Innovation Trust Multilevel Structural Equation

Modeling

Roger Iles, MBA

Instructor Developmental math Operations management Management

Shawn R. Jones, Ph.D.

Assistant Professor Supply chain management Simulation and modeling Health care supply chains

Dale Kehr, MBA

Instructor Director of Events and Marketing Internships Marketing strategy Consumer behavior Student advisement coordina-

tion

Balaji C. Krishnan, Ph.D.

Associate Professor Pricing research Information technology and con-

sumer behavior Cross-cultural research

Gensheng ‘Jason’ Liu, Ph.D.

Associate Professor Mass customization Supply chain management Empirical research methods

Satish Mehra, Ph.D.

Professor Productions operations Logistics Process Improvement

Anna Michael, MBA

Instructor Advertising and Sales Promotion Social media

Ernest L. Nichols, Jr, Ph.D.

Associate Professor Director of the FedEx Center for Supply Chain Management Supply chain management Process improvement Strategic sourcing Michael Racer, Ph.D.

Associate Professor Sustainable enterprise and simula-

tion Operations and supply chain man-

agement Decision modeling and technolo-

gies Daniel L. Sherrell, Ph.D.

Professor Ph.D. Advisor Customer loyalty management Customer relationship manage-

ment Services marketing Marla Royne Stafford, Ph.D.

First Tennessee Professor Department Chair Marketing and Public Policy/Health Services marketing Advertising message and media

strategy

Jeff Thieme, Ph.D.

Associate Professor Innovation Management Strategic Marketing Adrianne Zaitz, MBA

Instructor Customer insights research New product development process B2C marketing strategy

8