The Crossroads of Social Media and Content Marketing

Mike Whaling, 30 LinesDiscussion at #msms13

Use social mediato build a broad online presence for your brand.

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Social media influences

search.

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Content sparks

conversation.

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#SB47#SuperBowl#NFL#SuperBaugh

#HarBowl#49ers#Ravens#QuestForSix

…not to mention all the commercials.

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Fans want to talk about you, but you need to give them something worth sharing.

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Social channels extend

content.

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Use social to

inspire and inform content.

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Social media

is content.

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Social media is

quick.

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Social media is

mobile.

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“2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop.”

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It’s called

social mediafor a reason.

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Don’t do social. Be social.

Takeaways• Make content mobile, easy to share.• Be social. Have conversations.• Content opportunities are everywhere.• Go. Try. Learn. Repeat.

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Mike Whaling // 30 Linesapartments.30lines.com

Text my30 to 88000

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