the content architecture experience.1

WE WANT THECONTENT ARCHITECTURE EXPERIENCE

CONSISTENT MESSAGE | REDUCED MARKETING SPEND | GROWTH BLUEPRINT | CROSS-FUNCTIONAL VALUE

©2016 COHESION, ALL RIGHTS RESERVED Cohesion.


YOUR AUDIENCES DEMANDYOUR CONTENT ANYTIME & ANYWHERE


EVERY DAY…• 6 BILLION GOOGLE SEARCHES• 205 BILLION EMAILS SENT• 4.3 BILLION FACEBOOK POSTS• 4 MILLION HOURS OF YOUTUBE CONTENT UPLOADED• 3.6 BILLION INSTAGRAM LIKES• 500 MILLION TWEETS SENT

EVERY MINUTE…• 3.5 MILLION TEXT MESSAGES SENT (US ONLY)


MORE CONTENT ISN’T THE ANSWERUNIQUE & RELEVANT CONTENT IS

MORE CONTENT ISN’T THE ANSWERUNIQUE & RELEVANT CONTENT IS


A STUDY BY STICKY CONTENT FOUND“NO CLEAR STRATEGY” IS THE BIGGEST

BARRIER TO CREATING CONTENT

FIRST, WE ALIGNINSIGHTS THROUGH RESEARCH


FIRST, WE ALIGNINSIGHTS THROUGH RESEARCH

THEN LEVERAGE THOSE INSIGHTSINTO A WELL-POSITIONED MESSAGE

BRAND MESSAGE + AUDIENCE INTEREST = CONTENT OPPORTUNITY



THEN BUILD THE MESSAGEINTO A COMPREHENSIVE ARCHITECTURE


THEN USE THE ARCHITECTURETO DEVELOP A BRAND & CONTENT STRATEGY


THE VALUE OF CONTENT ARCHITECTURE

CONSISTENT MESSAGE• BUILDS THE BRAND, WHILE ALSO BUILDING SUBSIDIARY FOCUS AREAS• ENSURES THAT THE RIGHT MESSAGE IS DELIVERED IN ALL MEDIUMS

REDUCED MARKETING SPEND• CREATES EFFICIENCIES AND REDUCES WASTE• BETTER MESSAGING CAN MEAN LESS, MORE DIRECTED CONTENT

GROWTH BLUEPRINT• THROUGH MESSAGING, INTEGRATES ALL FACETS OF AN ORGANIZATION• CAN BE USED AS A DIVESTITURE & ACQUISITION TOOL

CROSS-FUNCTIONAL VALUE• TIES MANAGEMENT, MARKETING, COMMUNICATIONS, SALES, HR AND MORE TO THE SAME MESSAGE

ARE YOU WINNINGTHE CONTENT MARKETING BATTLE?

WE WANT THECONTENT ARCHITECTURE EXPERIENCE

CONSISTENT MESSAGE | REDUCED MARKETING SPEND | GROWTH BLUEPRINT | CROSS-FUNCTIONAL VALUE


HIRE COHESION.

CONTACT BRIAN CREATH, PRESIDENT OF COHESIONAT 314.276.5383, OR AT [email protected]

CLICK HERE TO REVIEW FAST FACTS ON OUR FIRM.


https://app.box.com/s/3tij4zvce4bmto2qh4c6j4gj6btvra03

http://cohesioncompany.com/contact

the content architecture experience.1

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