Cleve Gibbon@cleveg

Defining Content Architecture

Why Content Architecture?

THINK VITAMIN

D. KEITH ROBINSON

There are four important pieces to the content management puzzle: content, people, process and technology.

BrandStrategy

MessagingStrategy

Content Audit

FormatDevelopm.

Tone of Voice

ContentStyle Guide

Copy Deck

EditorialCalendar

EditorialStrategy

LanguageGuidelines

MessageMaps

Terms of Use

Page Tables

Content Licensing

Sitemap

Taxonomy

MigrationStrategy

Content Analysis

Content Inventory

Gap Analysis

EditorialWorkflow

ContentModeling

CMSSelection

TechnicalArchitecture

MetadataStrategy

LinkedData

Data SourceAnalysis

Wireframes

HTML Production

ResponsiveDesign

Mobile Design

AuthorExperience

Release Management

PlatformStrategy

InteractionDesign

UsabilityTesting

E-CommerceIntegration

NavigationSchemes

Search

ControlledVocabularies

Context

LabelingSystems

Rollout

AuthorTraining

Multi-Channel

Tagging

Content Delivery

Networks

Cloud-BasedSystems

Standards &Policies

Content Governance

StructuredContent

StructuredAuthoring

ChangeManagement

Content Types

ContentTemplates

User Management

Permission Models

Digital Assets

Media Assets

Big Data

ePUB

StakeholderAlignment

ContentApproval

AgencyOn-Boarding

PlatformRoadmap

Documentation This ISContent

Management

A/B TestingMVT Testing

Rights Management

TargetingTranslation

LocalisationData Privacy

Data Privacy Device Detection

Analytics

SocialMedia

Email

User Research Competitor

AnalysisProgramme Oversight

GoalSetting

VictoryConditions

Content Management Ecosystem

The biggest problems in content management lie not in that (essential) complexity, but how we approach our solutions.

D. Keith Robinson

SOCIAL MEDIA

CRM

SEARCH

ECOMMERCE

ANALYTICS

MARKETING AUTOMATION

MOBILE

WEB

EMAIL CMS

CONTENT

CH

AN

NE

LS

INT

EG

RA

TIO

NS

The CMS in the Middle

major sponsorship deals witha strong brand focus

KILL Blob!

Less PSDs. More Browser-driven designs.

Less pixel perfect designs.

More Flexible, fluid, Device-driven designs.

Less Templates, More Layouts.

Let designers create layouts using grids.

Enterprise focus on mobile

Why do we deploy mobile devices?

        1. Better Customer Engagement

        2. Improve Process Productivity

        3. Improve Employee Productivity

663 Registered Users

300 Billion Minutes in 2011

41 Million Concurrent Users

1200 Downloads Per Minute

124 Million Connected Users

http://skypenumerology.blogspot.co.uk/

Email LandingPage Microsite Payment

GatewayConfirm

Page

Connected “Content”Journeys are High Effort

What is Content Architecture?

Bottom-Up Information Architecture

Information Architecture to Content Architecture

Content Architecture

Content Architecture to Content Management System

Content Architecture to Content Management Ecosystem

Cleve Gibbonwww.cognifide.com

@Cleveg