the consucracy for 2013
TRANSCRIPT
China: The consucracy 2013 Where the market laws are dictated by consumers
What does « Consucracy » mean?
Consucracy is the combination of two words,
from Consumere (Latin) as to "to consume”
and Kratos (Ancient Greek), "the power"
In other words, “Consucracy” is the concept where
power belongs to those who consume.
As a result, when sufficiently organized, consumers are
able to dictate market laws.
Who are these consumers and the next ones ?
Live with them to better understand their lives Chapter 1
In China, seniors (+60) have increased over 30% in
the past decade, and are more interested in safe
savings or consumption for the well-being of their
family
Most woman gained emancipation from the
“Chinese miracle”, and today are an important
prescriber, planner and decision maker
The “Little Emperor” is predestined to become a major
consumer for the next decades and will interact mostly
through mobile and digital channels
The “Generation Y” or “the BaLingHou” (八零后) represents mostly the « early
adopters ». Fans of new technologies and latest products, this generation aspires to
have personal and professional success. Perceived as the biggest segment in China,
representing 50% of the total population, most of the multinational firms are
targeting this generation
The entire family lives in the
same home and functions as a
cluster of: prescribers, decision
makers, consumers…
… and so …
… all their needs are
closely related
But should we consider them as “Consumers with
needs” or “Humans with values” ?
Place the Human in the center of the core strategy
Chapter 2
China represents a strong united country
and people are considered as a unique mass
BUT…
…today the term “unique” has more
value to Chinese individuals
than anywhere else…
…and thus “meism” ideology was born, the “one to
me”, the “me consumption” based on
individualism and placing the consumer in the
center of the decision process.
With the Consucracy, the consumer is aware to be part of the brand that
he/she loves and decides when and how he/she will interact with it.
Channel
Distribution
Message
Culture
Value
History
Quality
Design Price
Innovation
Should we find customers for our products or find “The Product” for our customers ?
“Apple store syndrome”
Should we find customers for our products
or find “The Product” for our customers ? “Apple store syndrome”
Chapter 3 Fish where the fish are
“It is not the strongest of the species that
survive, nor the most intelligent, but rather the
one most adaptable to change”
Charles Darwin
Today, most of the marketers
are asking…
…how is the consumer evolving ? and how to adapt our offer?
…which channel & media should we use to reach our core target ?
How is it working ?
What does it looks like ?
and
It can sometimes appear very complex
but you just need to…
KISS
eep t imple
tupid
KISS
eep t imple
tupid
KISS
eep t imple
tupid
KISS
eep t inostrat
olutions
KISS
At your side for 2013…
Who is Sinostrat Solutions ?
« The best way to predict the
future is to invent it together »
Julien Charre, CEO
Founded in 2010 in Shanghai
Our mission consists of…
… strategic intelligence & monitoring …
Visible information
invisible information
…to collect and analyze information in
order to listen the heart of people, and
understand the consumer and competitive
environment…
… thus providing insights for decision
makers and model an adaptable strategy.
Smart marketing … The creative workshop
… to create clever brands
and creative strategies …
… and conceive the “one to me”
because everyone is unique …
… where everyone is marketing.
Customer Relationship Management …
But also …
In order to find an equilibrium between …
The customer driven strategy
that attracts and engage…
… and the supply driven strategy
to reinforce loyalty
So how to adapt our business unit web with the Consucracy ?
It is a 360° client driven vision
TV Digital Displays
Billboards
Online Video Media & Games
Social Networks
Corporate Websites
& E-commerce
Mobile
Street & PR
Emails
Blogs &
Microblogs
And …
The customer life cycle management
Interests
Gender
Beliefs
& Culture
Hobbies
Social Professional
Category
Marital Status
Consumer Behavior
Age
Computer
& devises
Location
Habits
Sinostrat creates tailor made business model because everyone is unique
Create value one to me Today everyone has too many choices of channels used to find information. The objective is to create a unique strategy for each and cohesive for all media: SNS, microblogs, video sharing, blogs, websites and traditional media
Sinostrat creates tailor made business model because everyone is unique
WEB
Business
Unit
Our core expertise Chapter 4
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Business analysis, internal database, brand image, statistics, new projects, management changes, innovations Strategic input
Collect information from your competitors, law regulation, technologies, product launch, envronnement
Intelligence ,monitoring, benchmark
Business analysis, internal data base, brand image, statistic, new project, change management, innovation Strategic input
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Business analysis, internal database, brand image, statistics, new projects, management changes, innovations Strategic input
Create innovating projects, brainstorming, problem solving, professional opinions, external consultants Creative workshop
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Business analysis, internal database, brand image, statistics, new projects, management changes, innovations Strategic input
Create innovating projects, brainstorming, problem solving, professional opinions, external consultants Creative workshop
Validate Ideas, create models, samples, define objectives and KPI, define benefits for users, user interface Conceptualization
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Business analysis, internal database, brand image, statistics, new projects, management changes, innovations Strategic input
Create innovating projects, brainstorming, problem solving, professional opinions, external consultants Creative workshop
Validate Ideas, create models, samples, define objectives and KPI, define benefits for users, user interface Conceptualization
Compose focus groups of target customers and improve the concept through simulations , filmed and supported by
professional Test Focus group
Collect information from your competitors, law regulation, technologies, product launch, environment
Intelligence, monitoring, benchmark
Business analysis, internal database, brand image, statistics, new projects, management changes, innovations Strategic input
Create innovating projects, brainstorming, problem solving, professional opinions, external consultants Creative workshop
Validate Ideas, create models, samples, define objectives and KPI, define benefits for users, user interface Conceptualization
Compose focus groups of target customers and improve the concept through simulations , filmed and supported by
professional Test Focus group
Analyze the test focus group results, concept improvement, specifications establishment Debriefing
CREATIVE WORKSHOP
CONCEPT
TEST FOCUS GROUP
DEBRIEFING
Analytics
Story telling
Community management
Social listening
Web & Mobile Apps
SEO/SEM
Emailing
Viral videos
Street Marketing / Events
PR
TV /Show
E-CRM
Affiliation and Partnership Management
Online advertising display
Intelligence & Monitoring
Web Development
Branding
Which benefits ? Chapter 5
Meet & reach the right audience…
Understand your competitive environment…
Be on track with up to date technologies
Control & Protect your brand: Protect brand equity and customer loyalty from
counterfeiting, grey markets, negative buzz and more…
Engage consumers & grow the community
Return efforts into cash
Remodel future strategies with the
closed loop feedback and datamining
The leader team Chapter 6
Aurelien Schlumberger
Co-founder & CEO
French
Interests:
History, Geopolitics,
Technology & Gaming
Project Director
French
Interests:
Rock Climbing, Tennis,
Wines, Travel
Co-Founder & CTO
American
Interests:
Fine Arts, Web
programming, Cooking
Co-Founder & COO
Chinese
Interests:
Fashion, Cosmetics, Fine
Dining
The Executive Team
Aurelien Schlumberger
Co-founder & CEO
French
Interests:
History, Geopolitics,
Technology & Gaming
Project Director
French
Interests:
Rock Climbing, Tennis,
Wines, Travel
Co-Founder & CTO
American
Interests:
Fine Arts, Web
programming, Cooking
Co-Founder & COO
Chinese
Interests:
Fashion, Cosmetics, Fine
Dining
So…Are you ready to work with us …?
…and face consucracy ?
Some partners already trusted
us…
