the concept of sharing - intelligent systems for ecologically sustainable transport - nsbike: novi...

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includegraphics[height=0.5cm]fimekl Introduction Bicycle sharing systems Related systems (car-sharing, sharing truck space..) The concept of sharing - intelligent systems for ecologically sustainable transport - Dragiˇ sa ˇ Zuni´ c, PhD FIMEK, Novi Sad, Serbia ´ Ecole Polytechnique F´ ed´ erale de Lausanne, Switzerland EMUNI Regional Day, Novi Sad, October 20th, 2011. Dragiˇ sa ˇ Zuni´ c, PhD The concept of sharing 1 / 22

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The concept of sharing: intelligent systems for ecologically sustainable transport. Bike sharing - car sharing - truck space sharing. Velov, NSbike, ZipCar, Shiply. Europe, Serbia, ex Yugoslavia. Author: Dragisa Zunic, PhD.

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Page 1: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

The concept of sharing- intelligent systems for ecologically sustainable transport -

Dragisa Zunic, PhD

FIMEK, Novi Sad, Serbia

Ecole Polytechnique Federale de Lausanne, Switzerland

EMUNI Regional Day, Novi Sad, October 20th, 2011.

Dragisa Zunic, PhD The concept of sharing 1 / 22

Page 2: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Outline

1 Introduction

2 Bicycle sharing systems

3 Related systems (car-sharing, sharing truck space..)

Dragisa Zunic, PhD The concept of sharing 2 / 22

Page 3: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

The concept of sharing

The principle of collective individualism: Everyone is free tochoose its own destination, route, time table. But he/she isusing the collective means of transportation

The keyword is sharing a service - as opposed to of owninggoods

The concept fits perfectly with the modern ideas of ecologicalsustainability, clean energy, etc.

Dragisa Zunic, PhD The concept of sharing 3 / 22

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

IntroductionBicycle Sharing System : Definiton

Definition

Bicycle sharing system: a number of public bicycles made availablefor shared use amongst citizens, as means of public transportation.

Dragisa Zunic, PhD The concept of sharing 4 / 22

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Bike SharingHistory

The idea is about 50 years old in Europe

First attempt: 1960, Amsterdam

The idea had to wait for modern andinnovative

�� ��technology

Dragisa Zunic, PhD The concept of sharing 5 / 22

Page 6: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Bike SharingThe case of Lyon, France

Success (Lyon, France, 2005):

First profound impact on publictransportation was in Lyon, France�� ��Velo’v = velo (fr) + love (en) =”love for bikes”

Very recent: released only in 2005.

Dragisa Zunic, PhD The concept of sharing 6 / 22

Page 7: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

The case of LyonProtecting the environment

The effects:

Bike traffic has increased by 80% within 2 years. Surprisinglypublic bikes represent only 25% of total bicycle traffic! - akind of leverage effect.

Use of cars inside of town has significantly decreased.

More parking space, less pollution.

Dragisa Zunic, PhD The concept of sharing 7 / 22

Page 8: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Bike sharing cities

Europe:

2006, Brussels

2007, Paris and Barcelona..

2008, Milan

Dragisa Zunic, PhD The concept of sharing 8 / 22

Page 9: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Milan (Italy), recently in the media

Dragisa Zunic, PhD The concept of sharing 9 / 22

Page 10: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Milan (Italy), recently in the media

What could be the explanation

Only 1400 bicycles - not enough to make profound change

Lyon has 4000, Barcelona 6000, Paris 20 000 bikes

Yet the population of Milan is 1.3 million and Lyon’s only430 000

Dragisa Zunic, PhD The concept of sharing 10 / 22

Page 11: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Success of a projectKey factors for successfull implementation:

Barcelona and Lyon proximity of stations:

Dragisa Zunic, PhD The concept of sharing 11 / 22

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Success of a projectKey factors for successfull implementation:

To make a system which will be used excessively it is essential toensure

Low prices (first 30 minutes free)

Density od stations (300m proximity of stations)

Quality of equipment (safe, ergonomic, robust, simple to use)

Easy access with bank debit cards

Maintenance

Dragisa Zunic, PhD The concept of sharing 12 / 22

Page 13: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Success of a projectNecessary requirements

Serious investment

Innovative and credible technology, for creating and securingthe system 24/7

Excellent management

Strong political will, at the level of town

French experience: the concept was given some credit in the start,and it became one of the most important European innovations oflast years.

Dragisa Zunic, PhD The concept of sharing 13 / 22

Page 14: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Bike sharing cities

Future bike sharing cities, worldwide:

New York

Chicago

Vancouver

Seoul

London..

Novi Sad?

Dragisa Zunic, PhD The concept of sharing 14 / 22

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Novi Sad & Ljubljana

NSBIKE

July 2011. - 3 months ago

5 stations, 125 bicycles

pilot project

BICIKE(LJ)

May 2011. - 5 months ago

30 stations, 300 bicycles

Dragisa Zunic, PhD The concept of sharing 15 / 22

Page 16: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

A step forward

The case of Copenhagen1:

Bike Sharing System is more than just a transporting system. Itdeals not only with the problem of stocks and flows of people, butadds extra value to its user and to the city itself. Bike sharingsystem should be an integral part of the city itself.

1by RAFFA Architecture and DesignDragisa Zunic, PhD The concept of sharing 16 / 22

Page 17: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Car-sharingRelated concept no. 1

The idea.. share to minimize thecosts of: parking, garage,registration maintenance

Car sharing is an excellent way toshare costs, cut stress, reducepollution and prevent trafficcongestion

Various models of organization

Dragisa Zunic, PhD The concept of sharing 17 / 22

Page 18: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Sharing truck spaceRelated concept no. 2

25% European lorries run completely empty

Provide a solution and make it a successful business

www.shiply.com (since 2008.)

Dragisa Zunic, PhD The concept of sharing 18 / 22

Page 19: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Sharing truck spaceRelated concept no. 2

Ebay for transport companies (selling the truck-space)

Dragisa Zunic, PhD The concept of sharing 19 / 22

Page 20: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Sharing truck space: www.shiply.comTop 100 startup companies in UK, in 2010. (ranked no. 9)

Profitable (7000 transport companies registered, 75 000 users.Monthly growth 10%)

Ecology: this company’s model helped save�� ��100 tons on the

emission of CO2..

Dragisa Zunic, PhD The concept of sharing 20 / 22

Page 21: The concept of sharing - intelligent systems for ecologically sustainable transport - NSbike: Novi Sad, Bicikelj: Ljubljana, VeloV: Lyon

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Conclusion:

Successful business models built around the concept of sharing

Towards ecological sustainability

Information age: employ the advantages of technologydevelopment

Dragisa Zunic, PhD The concept of sharing 21 / 22

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IntroductionBicycle sharing systems

Related systems (car-sharing, sharing truck space..)

Thank you! Hvala na paznji!

Dragisa Zunic, PhD The concept of sharing 22 / 22