“We believe that we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”-Tim Cook, Apple

The Concept of Personal Computers

Xerox “Alto” (very first personal computer)

• Personal machine geared heavily towardshobbyists and technicians, often in kit form (microcomputers)• Code based• Thought of as requiring a certain amount oftechnological skill in order to own and operate

Before MAC OS

Microsoft focuses on a new operating system—the software that manages, or runs, the computer hardware and also serves to bridge the gap between the computer hardware and programs, such as a word processor. It’s the foundation on which computer programs can run. They name their new operating system "MS DOS.”‑

1981: MDOS (Microsoft Disk Operating System)

MAC OS System Software 1.0

More Visualand

Anyone Can Use It

Development of Mac OS

1998 2000

201120082006

2004

Trajectory

• First era: 1990-1998• Competed with Windows• Outdone by Microsoft and

“Macintosh Clones”

• The Comeback (Second era): 1998-Present• iMac (all in one)• sleeker design• improved operating

system

Mac vs. PC“PC’s are familiar; the computerThat is easiest to use is typically the oneYou already know how to use.”

-Microsoft Windows Website

“Apple applications work together, and they work in similar ways…In fact, once you start using a Mac every day, you’ll find that just about everything is easier and more intuitive than it is on a PC.”- Apple Website

Mac OS Today• Multi-touch track pad• Multi-communication apps (Air Drop, Facetime, Mail etc.)• comes with multimedia software pre-installed (iPhoto, iMovie, iDVD, Garage Band, etc.)

• Mac is the only producerof their hardware, therefore their hardware is 100% integrated with software

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