the complete marketing process
TRANSCRIPT
THE MARKETING PROCESS
BASED ON THE BOOK BY BOBBY BORG
1.VISIONCopyright © 2016 By Bobby Borg
• Where do you want your company to be in 7 -10 Years?
• “I want to revolutionize the home computer and get people to look at them like they never have before.”
2.OPPORT-UNITY
Copyright © 2016 By Bobby Borg
• Does Anyone Care About Your Vision?
• Does anyone care about personal home computers?
• There is a growing interest among technology companies to create a better home computer. But companies are getting it all wrong. Computers Need To Be More Simple, Intuitive, and Mobile For Use In Schools and the Workplace”
3.TARGET CUST-OMER
Copyright © 2016 By Bobby Borg
• “Who needs a Simpler Computer?
“Everyday Simple Folk.”
2. COMP- ETITION
Copyright © 2016 By Bobby Borg
“Study the competition and do not merely try to do what they do better, strive to do it differently.”
3.FEEDBACK DEMO AND
Copyright © 2016 By Bobby Borg
Solve The Problem First? Will People Like the it?
Be Clear, Concise, and Avoid Bias
4.GOALS
Copyright © 2016 By Bobby Borg
•S = SPECIFIC
•M = MEASURABLE
•A = ATTAINABLE
•R = ROAD MAPPED
•T = TIME BASED
Created by Leadership Expert
Peter Drucker decades ago
USE THE SMART MODEL…
2.COMPANY BRANDING
Moving on To This Week
Copyright © 2016 By Bobby Borg
• Name
• Logo
• Slogan
• Mascot
• Attitude
• Behavior
• Dress Code
• Associations
Put Fourth An Identity
3. Product BRANDING
Copyright © 2016 By Bobby Borg
• Name
• Slogan
• Color
• Graphic
• Font
Put Fourth An Identity
Analyze This
2. PRODUCT DEVELOPMENT
The Next Step After branding
Cha
pter
10
Copyright © 2016 By Bobby Borg
3.PRICING Chapter 11
Copyright © 2016 By Bobby Borg
1. PLACE Chapter 12, 13
Copyright © 2016 By Bobby Borg
Intermediary Distributors Provide Convenience For A Fee
Example: Single Song SOLD ON ITUNES
Itunes.30
Fans.99
CD Baby.10
Your Label.60
BuySellsAggregatesCreates
4.WHAT’S- NEXT?
PROMOTION
Copyright © 2016 By Bobby Borg
Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan.
www.bobbyborg.comCopyright © 2016 By Bobby Borg
Work smarter and faster, not harder
Use your time and financial resources to their fullest potential
Understand what your target audience truly responds to
BOBBYBORG.COM
THANKS FOR WATCHING