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COLOR SCANNING TODAY AND TOMORROW. SIMPLY THE BEST FOR DOCUMENT CAPTURE . COLOR SCANNING TODAY AND TOMORROW. SIMPLY THE BEST FOR DOCUMENT CAPTURE . BY TIM VAUGHAN , PRODUCT MARKETING MANAGER , EASTMAN KODAK COMPANY BY TIM VAUGHAN , PRODUCT MARKETING MANAGER , EASTMAN KODAK COMPANY

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Page 1: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

The color science of document

scanning, perfected

by Kodak.

COLOR SCANNING TODAY AND TOMORROW.SIMPLY THE BEST FOR DOCUMENT CAPTURE.COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

STEP 4:

Finished color JPEG images

STEP 1:150 dpi optics.Kodak-designed lens ensures optical resolution equalsoutput resolution for superior qualityimages

STEP 2:

Tri-linearColor CCD

STEP 3:Color ImageProcessing• Dynamic,

on-the-fly, autocolor balance

• Pixel correction

• Color correction

• Conversion toYCC color space

• Patented sharpeningalgorithm

• Optimized JPEGcompression

TH E C O L O R S C I E N C E O F D O C U M E N T S C A N N I N G, P E R F E C T E D B Y KO D A K.

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

While dpi is an important measure of image quality, it is one among many elements that contribute to imaging performance. Kodak is theonly scanner vendor that controls the many variables within the entire color imaging process,including optics, integrated illumination, sensors,image processing, and compression. Even afterpassing through the various conversion steps necessary for offset printing, the difference isclearly visible in the scans at left.

EASTMAN KODAK COMPANYDocument Imaging343 State StreetRochester, NY 14650-1181www.kodak.com/go/docimaging

A-6246R CAT 187-8701 © 2000 Eastman Kodak Company Kodak, Digital Science, and Kodachrome are trademarks.

The company that pioneered color imaging with Kodachrome Film,and today supplies media to the motion picture and graphic arts and printing industries knows quite a bitabout color science. Kodak leveraged its color expertise, going to great lengthsto assure that the performance of itscolor-enabled document scanners wouldlive up to the company’s reputation.

As diagrammed here, the color imagingchain employed in Kodak Digital ScienceColor Scanners has four main steps. It begins with customized optics, specifically designed by Kodak for the purpose of high-speed documentcapture.

The lens is matched to a tri-linear CCD sensor developed andmanufactured by Kodak. It was originally designed for 35-mmcolor film scanning and provides an excellent dynamic range.

Color image processing, the third step, is made up of multiple steps.

Dynamic, on-the-fly, auto color balancing compensates for any variation in illumination as the light bulb ages, preventing color shifts.Pixel correction normalizes the CCD sensor’s sensitivity down to the individual pixel level to smooth out the color response curve.Color correction matches colors to the RGB color space used in PC monitors for truer-appearing color rendition.Color conversion converts the image data to the YCC color space for further processing.Image sharpening performed on the Y data (luminance or brightness) uses a patented Kodak algorithm that maximizes image quality and detail.Compression to JPEG format using unique quantization tables developed by Kodak compresses color data while leaving grayscale data untouched.

At the end of this onboard imaging chain are color JPEG imagesoptimized for viewing on user monitors, as true to the originals aspossible, ready to send to the host application.

Coupled to a robust, reliable document transport system, this imaging chain makes Kodak Digital Science Color Scanners leadersin the document imaging industry.

ALL COLOR OUTPUT

IS NOT EQUAL.

24-BIT, "TRUE" COLOR, CAPTURED

AT 150 DPI (KODAK SCANNER)6-BIT, UNCORRECTED COLOR, CAPTURED

AT 200 DPI (ALTERNATIVE SCANNER)

“[Kodak] has taken the lead in delivering a color scanner that can meet demanding

imaging applications.”

InfoTrends 1999 DocumentImaging Scanner Market

Forecast and Analysis

Page 2: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

The color science of document

scanning, perfected

by Kodak.

COLOR SCANNING TODAY AND TOMORROW.SIMPLY THE BEST FOR DOCUMENT CAPTURE.COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

STEP 4:

Finished color JPEG images

STEP 1:150 dpi optics.Kodak-designed lens ensures optical resolution equalsoutput resolution for superior qualityimages

STEP 2:

Tri-linearColor CCD

STEP 3:Color ImageProcessing• Dynamic,

on-the-fly, autocolor balance

• Pixel correction

• Color correction

• Conversion toYCC color space

• Patented sharpeningalgorithm

• Optimized JPEGcompression

TH E C O L O R S C I E N C E O F D O C U M E N T S C A N N I N G, P E R F E C T E D B Y KO D A K.

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

While dpi is an important measure of image quality, it is one among many elements that contribute to imaging performance. Kodak is theonly scanner vendor that controls the many variables within the entire color imaging process,including optics, integrated illumination, sensors,image processing, and compression. Even afterpassing through the various conversion steps necessary for offset printing, the difference isclearly visible in the scans at left.

EASTMAN KODAK COMPANYDocument Imaging343 State StreetRochester, NY 14650-1181www.kodak.com/go/docimaging

A-6246R CAT 187-8701 © 2000 Eastman Kodak Company Kodak, Digital Science, and Kodachrome are trademarks.

The company that pioneered color imaging with Kodachrome Film,and today supplies media to the motion picture and graphic arts and printing industries knows quite a bitabout color science. Kodak leveraged its color expertise, going to great lengthsto assure that the performance of itscolor-enabled document scanners wouldlive up to the company’s reputation.

As diagrammed here, the color imagingchain employed in Kodak Digital ScienceColor Scanners has four main steps. It begins with customized optics, specifically designed by Kodak for the purpose of high-speed documentcapture.

The lens is matched to a tri-linear CCD sensor developed andmanufactured by Kodak. It was originally designed for 35-mmcolor film scanning and provides an excellent dynamic range.

Color image processing, the third step, is made up of multiple steps.

Dynamic, on-the-fly, auto color balancing compensates for any variation in illumination as the light bulb ages, preventing color shifts.Pixel correction normalizes the CCD sensor’s sensitivity down to the individual pixel level to smooth out the color response curve.Color correction matches colors to the RGB color space used in PC monitors for truer-appearing color rendition.Color conversion converts the image data to the YCC color space for further processing.Image sharpening performed on the Y data (luminance or brightness) uses a patented Kodak algorithm that maximizes image quality and detail.Compression to JPEG format using unique quantization tables developed by Kodak compresses color data while leaving grayscale data untouched.

At the end of this onboard imaging chain are color JPEG imagesoptimized for viewing on user monitors, as true to the originals aspossible, ready to send to the host application.

Coupled to a robust, reliable document transport system, this imaging chain makes Kodak Digital Science Color Scanners leadersin the document imaging industry.

ALL COLOR OUTPUT

IS NOT EQUAL.

24-BIT, "TRUE" COLOR, CAPTURED

AT 150 DPI (KODAK SCANNER)6-BIT, UNCORRECTED COLOR, CAPTURED

AT 200 DPI (ALTERNATIVE SCANNER)

“[Kodak] has taken the lead in delivering a color scanner that can meet demanding

imaging applications.”

InfoTrends 1999 DocumentImaging Scanner Market

Forecast and Analysis

Page 3: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

Capture comparison:

COLOR HEADS FOR

THE MAINSTREAM.

In less than a year, the conversationhas shifted from “Why color?” to“Why not color?” Or as Jay Linhart of Matrix Imaging was quoted in theDecember 1999 issue of Business

Solutions, “The next big wave will besubstantial growth in color imaging.The penetration of color will be significant. People will be asking why we ever used black-and-whitescanners.”

Research leads Kodak to believe thatby 2002, approximately half of themid-range scanners sold will be color.Industry magazines have added to thebuzz about color. Other manufacturershave announced products or the intention to market products. And atAIIM 2000, Kodak debuted an entirefamily of affordable color scanners,with models that offer full duplex colorscanning and imprinting, further raising the bar.

A few years from now, we may lookback and say “Oh yes; color wasinevitable. Remember how easy itturned out to be to implement colorimaging? The change was the most natural thing in the world. All wenoticed were the improvements.” At that point we may even take colorcapture for granted.

Voices from the field. Capture comparison:

Kofile

Magellan Software

Microsystems Technology, Inc.

Peabody

Pixel Translations

Quatex

Radian Systems

ReadSoft

Snowbound

TiS

Tower Technology

Doculex

Optika

OTG

Westbrook

Bi-tonal image

Color image

Associated Solutions, Inc.

Captiva

Docuworm

Eastman Software

Easy Software

Filemagic

FileNet

Hyland Software, Inc.

Image Access

Information Management Research

Input Software

Kofax Imaging Products

CURRENTLY SUPPORTING COLOR IMAGING

(FOR AN UPDATED LISTING, PLEASE CONTACT OUR WEBSITE AT:WWW.KODAK.COM/GO/SCANNERISVS):

DEVELOPING COLOR PRODUCTS

(AS OF 4/00):

EXECUTIVE SUMMARY.

In the year since the introduction of the world’s first affordable, high-speedcolor document scanner, leading organizations have already begun toimplement color-enabled imaging. The business reasons are twofold: color captures all the data contained onsource documents and offers operationalbenefits, including reduced cycle timeand lowered costs of capture. Based oncomments from industry-watchers andactual unit growth, Kodak is bullish onthe continuing growth in the color scanner market.

AFFORDABLE COLOR

SCANNING ARRIVES.

In 1998, research indicated that the document imaging market was primedand ready for color. A study conductedby David Wood Associates Inc., an electronic document, capture manage-ment, and e-commerce consulting firm, indicated that 30 percent of themarket would quickly shift to color ifaffordable products were available. Inaddition, end-users rated color scanimages at 100 dpi “more acceptable”

than 200-dpi and 300-dpi bi-tonal andgrayscale images.

Industry-watcher Harvey Spencersummed up the situation as follows inthe September 1998 issue of Imaging& Document Solutions: “What we really need is a higher-end 20- to 30-ppm color duplex scanner priced at around $25,000 to $30,000, with on-board compression. It doesn’t haveto be 300 dpi. Whoever comes up withthis device will transform documentimaging systems.”

The market was waiting for a trigger. It arrived at the 1999 AIIM Conferencein the form of the Kodak DigitalScienceTM Color Scanner 3590C, a Bestof AIIM Winner. This transition productprovided a bridge from a world of black-and-white images to a world ofcolor images. It captures front-side color,backside black-and-white (or duplexblack-and-white) images at the samespeed as a black-and-white-only scanner. And at a price that rivals competitive black-and-white-only scanners. By the time of his AIIMreview in the May 1999 issue of

Advanced Imaging, Harvey Spencerwas observing “. . .color has clearlyarrived at center stage.”

The Color Scanner 3590C was enthusiastically received by the marketupon its release in July 1999. By theend of that year, Kodak had shippedhundreds of units. To offer another perspective, Kodak shipped more colorscanners in the first three months ofproduction than the entire industry had placed in the previous three years.Meanwhile, many software vendorshave color-enabled their products in response to customer interest (see below list).

VOICES FROM THE FIELD.

Production quality color scanners provide

our clients the ability to improve both the

quality and the system throughout the capture process.

Neal Hershey, Founder and Principal,Hershey Technologies

COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

Color scanning provides us the

ability to give our customers what they want . . . Customers

are literally lining up for color.

Mike Polo, Director of Information and Imaging Technology, Lason

” Grayscale image

Color scanning “sees” more of what’s on the page (it’s truly WYSIWYG) improving readability

and user comprehension

Early applications for color capture and color imaging include forms and property and casualtydocuments.

AUTOMOBILE CLAIM REPORTAgent copy

Reporting agent: Jane Doe - Agent Agent code: 12-345 Agent phone: (716) 234-5678Claim: Claim office: RochesterClaim rep: Claim rep phone:

INSURED

Coverage: A 11/300/50, P13, D450 INCL GLASS, G450, V 100/300, 8, Q1Policy number: 623 1234A34-52K Insured: John Doe

Date of loss: 03-25-99 Address: 123 North StreetTime of Loss: 5:00 PM City: Rochester St: NY Zip: 12345

Date reported: 03-25-99 Phone: 716-234-5678Contact: John

Location of Loss: Washington Avenue City: Rochester St: NY

VEHICLE 1Insured vehicle/year/make/model/bodystyle: 97 HONDA PRELUDE 2DR

VIN: HSBME6234CV002288 License number/state: 000-00 Involved in loss? YESPrior damage:

Principal damage: SIDE MIRROR

Driver: Doe, John

Age: 54 Date of birth: 02-28-1945 Sex: MInjuries: ARM AND SHOULDER ARE SORE

VEHICLE 2Year/make/model/bodystyle: 97 TOYOTA COROLLA 4DR

License number/state: 234-098 /NYPrincipal damage: FRONT END BUMPERLocation:Insurance co: Visual Insurance Co. Policy number: 02345678-00

Owner/driver: Jones, Sara Address: 123 Arthur AvenueCity: Rochester St: NY Zip: 12345

Phone: 789-1234FACTSVEH 1 WHICH IS OUR INSURED’S VEH WAS STRUCK FROM THE REAR BY VEH 2. Police report made? YES

Dept where reported: RochesterReport number: TC-1234

Insured violation? Describe:Claimant violation? Describe:

Policy number: 623 1234A34-52K Insured’s InitialsDate of Loss: 03-25-99

page 1April 12, 1999

Color communicates!

EARLY ADOPTERS SIGN

ON FOR THE ADDED VALUE

OF COLOR IMAGING.

Where has this first wave of color scanners landed? Interestingly enough,the largest portion was snatched up byorganizations that were the first toembrace imaging a decade ago, namelyinsurance and financial services.

It’s logical that these industries saw the immediate benefits of color capture.Their document imaging applicationsinvolve high-value documents. Theycompete on transaction turnaround time and customer service. They areconstantly looking for ways to streamlineand automate their core businessprocesses. Color imaging helps themaccomplish all of these goals.

If you look back in time, the argumentsagainst moving to imaging from paperincluded the loss of document content to bi-tonal imaging. However, the operational benefits of imaging morethan offset these factors at any price.Adding color back into the documentimaging process simply eliminates thecompromise made earlier.

Additional early implementationsinclude service bureaus, pharmaceuticalcompanies, government agencies, andcommercial/manufacturing applications.

MAXIMIZING IMAGE

INFORMATION CAPTURE.

Color captures documents by “seeing”everything on the page. Critical information is conveyed by color. For

example, security printing on financialand fiduciary instruments, color-codedmarkings on titles, property and facilitymaps, and handwritten notes and diagrams found in lab notes. Loan andproperty and casualty applicationsmake heavy use of color forms andoccasionally include photos as part ofthe file. And color is the benchmark for Web-enabled processes.

In addition, color capture improvesuser comprehension and reduces error.After all, we design forms with color,use highlighters, apply colored stampsand seals, and make notes with colorpens, because color communicatesmore than flat black and white.

Color capture also makes details and low-contrast content more visible ondisplay monitors and printed copies ofdocuments. When a customer and aservice representative can identify andrefer to the “red time/date stamp onthe green form,” they can transact theirbusiness faster and with less confusion.

REDUCING CYCLE TIME AND

LOWERING THE COST OF CAPTURE.

Capture productivity is also enhancedwhen it is color-enabled. Improvementscan be realized at three stages of thescanning cycle: pre-scan, during scanning, and post-scan. In each caseimages become available to the hostsystem sooner with less operatorinvolvement.

Pre-scan: color removes time and labor by reducing the need to presortincoming documents by color types or backgrounds. Kodak’s color imaging

chain (see sidebar) handles such awide dynamic range it essentially eliminates presorting and requires no special settings.

Scanning: color capture virtually guarantees that the document is automatically scanned right the first time, with no interruptions.

Post-scan: there’s no need for rescanning or manual image manipulation during the quality control process. QC verification is minimized. Again, labor is taken out of the process.

From an overall business process perspective, color capture enables document images to enter the workflowprocess much more quickly for on-linerouting and use. And once it gets there,the color image makes the informationworker more effective.

As for the economic issues, industry studies show that when considering the total cost of scanning (labor, capital, maintenance and space), labor weighs in as the largest cost component. It accounts for nearly three-quarters of costs. Color capture can have a positive impact on labor-intensive document preparation and post-scanning document handling, for the reasons given above.

Driven by business needs and improvements in

storage and compression techniques, predictions are that in two to three years, color in business

documents will be here to stay.

Bryant Duhon, Inform, May 1999

Once your users see color images,

they’ll never go back to bitonal.

Bill Zastrow, Vice President,Corporate Marketing, Tower Technologies

“”

THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.

Page 4: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

Capture comparison:

COLOR HEADS FOR

THE MAINSTREAM.

In less than a year, the conversationhas shifted from “Why color?” to“Why not color?” Or as Jay Linhart of Matrix Imaging was quoted in theDecember 1999 issue of Business

Solutions, “The next big wave will besubstantial growth in color imaging.The penetration of color will be significant. People will be asking why we ever used black-and-whitescanners.”

Research leads Kodak to believe thatby 2002, approximately half of themid-range scanners sold will be color.Industry magazines have added to thebuzz about color. Other manufacturershave announced products or the intention to market products. And atAIIM 2000, Kodak debuted an entirefamily of affordable color scanners,with models that offer full duplex colorscanning and imprinting, further raising the bar.

A few years from now, we may lookback and say “Oh yes; color wasinevitable. Remember how easy itturned out to be to implement colorimaging? The change was the most natural thing in the world. All wenoticed were the improvements.” At that point we may even take colorcapture for granted.

Voices from the field. Capture comparison:

Kofile

Magellan Software

Microsystems Technology, Inc.

Peabody

Pixel Translations

Quatex

Radian Systems

ReadSoft

Snowbound

TiS

Tower Technology

Doculex

Optika

OTG

Westbrook

Bi-tonal image

Color image

Associated Solutions, Inc.

Captiva

Docuworm

Eastman Software

Easy Software

Filemagic

FileNet

Hyland Software, Inc.

Image Access

Information Management Research

Input Software

Kofax Imaging Products

CURRENTLY SUPPORTING COLOR IMAGING

(FOR AN UPDATED LISTING, PLEASE CONTACT OUR WEBSITE AT:WWW.KODAK.COM/GO/SCANNERISVS):

DEVELOPING COLOR PRODUCTS

(AS OF 4/00):

EXECUTIVE SUMMARY.

In the year since the introduction of the world’s first affordable, high-speedcolor document scanner, leading organizations have already begun toimplement color-enabled imaging. The business reasons are twofold: color captures all the data contained onsource documents and offers operationalbenefits, including reduced cycle timeand lowered costs of capture. Based oncomments from industry-watchers andactual unit growth, Kodak is bullish onthe continuing growth in the color scanner market.

AFFORDABLE COLOR

SCANNING ARRIVES.

In 1998, research indicated that the document imaging market was primedand ready for color. A study conductedby David Wood Associates Inc., an electronic document, capture manage-ment, and e-commerce consulting firm, indicated that 30 percent of themarket would quickly shift to color ifaffordable products were available. Inaddition, end-users rated color scanimages at 100 dpi “more acceptable”

than 200-dpi and 300-dpi bi-tonal andgrayscale images.

Industry-watcher Harvey Spencersummed up the situation as follows inthe September 1998 issue of Imaging& Document Solutions: “What we really need is a higher-end 20- to 30-ppm color duplex scanner priced at around $25,000 to $30,000, with on-board compression. It doesn’t haveto be 300 dpi. Whoever comes up withthis device will transform documentimaging systems.”

The market was waiting for a trigger. It arrived at the 1999 AIIM Conferencein the form of the Kodak DigitalScienceTM Color Scanner 3590C, a Bestof AIIM Winner. This transition productprovided a bridge from a world of black-and-white images to a world ofcolor images. It captures front-side color,backside black-and-white (or duplexblack-and-white) images at the samespeed as a black-and-white-only scanner. And at a price that rivals competitive black-and-white-only scanners. By the time of his AIIMreview in the May 1999 issue of

Advanced Imaging, Harvey Spencerwas observing “. . .color has clearlyarrived at center stage.”

The Color Scanner 3590C was enthusiastically received by the marketupon its release in July 1999. By theend of that year, Kodak had shippedhundreds of units. To offer another perspective, Kodak shipped more colorscanners in the first three months ofproduction than the entire industry had placed in the previous three years.Meanwhile, many software vendorshave color-enabled their products in response to customer interest (see below list).

VOICES FROM THE FIELD.

Production quality color scanners provide

our clients the ability to improve both the

quality and the system throughout the capture process.

Neal Hershey, Founder and Principal,Hershey Technologies

COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

Color scanning provides us the

ability to give our customers what they want . . . Customers

are literally lining up for color.

Mike Polo, Director of Information and Imaging Technology, Lason

” Grayscale image

Color scanning “sees” more of what’s on the page (it’s truly WYSIWYG) improving readability

and user comprehension

Early applications for color capture and color imaging include forms and property and casualtydocuments.

AUTOMOBILE CLAIM REPORTAgent copy

Reporting agent: Jane Doe - Agent Agent code: 12-345 Agent phone: (716) 234-5678Claim: Claim office: RochesterClaim rep: Claim rep phone:

INSURED

Coverage: A 11/300/50, P13, D450 INCL GLASS, G450, V 100/300, 8, Q1Policy number: 623 1234A34-52K Insured: John Doe

Date of loss: 03-25-99 Address: 123 North StreetTime of Loss: 5:00 PM City: Rochester St: NY Zip: 12345

Date reported: 03-25-99 Phone: 716-234-5678Contact: John

Location of Loss: Washington Avenue City: Rochester St: NY

VEHICLE 1Insured vehicle/year/make/model/bodystyle: 97 HONDA PRELUDE 2DR

VIN: HSBME6234CV002288 License number/state: 000-00 Involved in loss? YESPrior damage:

Principal damage: SIDE MIRROR

Driver: Doe, John

Age: 54 Date of birth: 02-28-1945 Sex: MInjuries: ARM AND SHOULDER ARE SORE

VEHICLE 2Year/make/model/bodystyle: 97 TOYOTA COROLLA 4DR

License number/state: 234-098 /NYPrincipal damage: FRONT END BUMPERLocation:Insurance co: Visual Insurance Co. Policy number: 02345678-00

Owner/driver: Jones, Sara Address: 123 Arthur AvenueCity: Rochester St: NY Zip: 12345

Phone: 789-1234FACTSVEH 1 WHICH IS OUR INSURED’S VEH WAS STRUCK FROM THE REAR BY VEH 2. Police report made? YES

Dept where reported: RochesterReport number: TC-1234

Insured violation? Describe:Claimant violation? Describe:

Policy number: 623 1234A34-52K Insured’s InitialsDate of Loss: 03-25-99

page 1April 12, 1999

Color communicates!

EARLY ADOPTERS SIGN

ON FOR THE ADDED VALUE

OF COLOR IMAGING.

Where has this first wave of color scanners landed? Interestingly enough,the largest portion was snatched up byorganizations that were the first toembrace imaging a decade ago, namelyinsurance and financial services.

It’s logical that these industries saw the immediate benefits of color capture.Their document imaging applicationsinvolve high-value documents. Theycompete on transaction turnaround time and customer service. They areconstantly looking for ways to streamlineand automate their core businessprocesses. Color imaging helps themaccomplish all of these goals.

If you look back in time, the argumentsagainst moving to imaging from paperincluded the loss of document content to bi-tonal imaging. However, the operational benefits of imaging morethan offset these factors at any price.Adding color back into the documentimaging process simply eliminates thecompromise made earlier.

Additional early implementationsinclude service bureaus, pharmaceuticalcompanies, government agencies, andcommercial/manufacturing applications.

MAXIMIZING IMAGE

INFORMATION CAPTURE.

Color captures documents by “seeing”everything on the page. Critical information is conveyed by color. For

example, security printing on financialand fiduciary instruments, color-codedmarkings on titles, property and facilitymaps, and handwritten notes and diagrams found in lab notes. Loan andproperty and casualty applicationsmake heavy use of color forms andoccasionally include photos as part ofthe file. And color is the benchmark for Web-enabled processes.

In addition, color capture improvesuser comprehension and reduces error.After all, we design forms with color,use highlighters, apply colored stampsand seals, and make notes with colorpens, because color communicatesmore than flat black and white.

Color capture also makes details and low-contrast content more visible ondisplay monitors and printed copies ofdocuments. When a customer and aservice representative can identify andrefer to the “red time/date stamp onthe green form,” they can transact theirbusiness faster and with less confusion.

REDUCING CYCLE TIME AND

LOWERING THE COST OF CAPTURE.

Capture productivity is also enhancedwhen it is color-enabled. Improvementscan be realized at three stages of thescanning cycle: pre-scan, during scanning, and post-scan. In each caseimages become available to the hostsystem sooner with less operatorinvolvement.

Pre-scan: color removes time and labor by reducing the need to presortincoming documents by color types or backgrounds. Kodak’s color imaging

chain (see sidebar) handles such awide dynamic range it essentially eliminates presorting and requires no special settings.

Scanning: color capture virtually guarantees that the document is automatically scanned right the first time, with no interruptions.

Post-scan: there’s no need for rescanning or manual image manipulation during the quality control process. QC verification is minimized. Again, labor is taken out of the process.

From an overall business process perspective, color capture enables document images to enter the workflowprocess much more quickly for on-linerouting and use. And once it gets there,the color image makes the informationworker more effective.

As for the economic issues, industry studies show that when considering the total cost of scanning (labor, capital, maintenance and space), labor weighs in as the largest cost component. It accounts for nearly three-quarters of costs. Color capture can have a positive impact on labor-intensive document preparation and post-scanning document handling, for the reasons given above.

Driven by business needs and improvements in

storage and compression techniques, predictions are that in two to three years, color in business

documents will be here to stay.

Bryant Duhon, Inform, May 1999

Once your users see color images,

they’ll never go back to bitonal.

Bill Zastrow, Vice President,Corporate Marketing, Tower Technologies

“”

THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.

Page 5: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

Capture comparison:

COLOR HEADS FOR

THE MAINSTREAM.

In less than a year, the conversationhas shifted from “Why color?” to“Why not color?” Or as Jay Linhart of Matrix Imaging was quoted in theDecember 1999 issue of Business

Solutions, “The next big wave will besubstantial growth in color imaging.The penetration of color will be significant. People will be asking why we ever used black-and-whitescanners.”

Research leads Kodak to believe thatby 2002, approximately half of themid-range scanners sold will be color.Industry magazines have added to thebuzz about color. Other manufacturershave announced products or the intention to market products. And atAIIM 2000, Kodak debuted an entirefamily of affordable color scanners,with models that offer full duplex colorscanning and imprinting, further raising the bar.

A few years from now, we may lookback and say “Oh yes; color wasinevitable. Remember how easy itturned out to be to implement colorimaging? The change was the most natural thing in the world. All wenoticed were the improvements.” At that point we may even take colorcapture for granted.

Voices from the field. Capture comparison:

Kofile

Magellan Software

Microsystems Technology, Inc.

Peabody

Pixel Translations

Quatex

Radian Systems

ReadSoft

Snowbound

TiS

Tower Technology

Doculex

Optika

OTG

Westbrook

Bi-tonal image

Color image

Associated Solutions, Inc.

Captiva

Docuworm

Eastman Software

Easy Software

Filemagic

FileNet

Hyland Software, Inc.

Image Access

Information Management Research

Input Software

Kofax Imaging Products

CURRENTLY SUPPORTING COLOR IMAGING

(FOR AN UPDATED LISTING, PLEASE CONTACT OUR WEBSITE AT:WWW.KODAK.COM/GO/SCANNERISVS):

DEVELOPING COLOR PRODUCTS

(AS OF 4/00):

EXECUTIVE SUMMARY.

In the year since the introduction of the world’s first affordable, high-speedcolor document scanner, leading organizations have already begun toimplement color-enabled imaging. The business reasons are twofold: color captures all the data contained onsource documents and offers operationalbenefits, including reduced cycle timeand lowered costs of capture. Based oncomments from industry-watchers andactual unit growth, Kodak is bullish onthe continuing growth in the color scanner market.

AFFORDABLE COLOR

SCANNING ARRIVES.

In 1998, research indicated that the document imaging market was primedand ready for color. A study conductedby David Wood Associates Inc., an electronic document, capture manage-ment, and e-commerce consulting firm, indicated that 30 percent of themarket would quickly shift to color ifaffordable products were available. Inaddition, end-users rated color scanimages at 100 dpi “more acceptable”

than 200-dpi and 300-dpi bi-tonal andgrayscale images.

Industry-watcher Harvey Spencersummed up the situation as follows inthe September 1998 issue of Imaging& Document Solutions: “What we really need is a higher-end 20- to 30-ppm color duplex scanner priced at around $25,000 to $30,000, with on-board compression. It doesn’t haveto be 300 dpi. Whoever comes up withthis device will transform documentimaging systems.”

The market was waiting for a trigger. It arrived at the 1999 AIIM Conferencein the form of the Kodak DigitalScienceTM Color Scanner 3590C, a Bestof AIIM Winner. This transition productprovided a bridge from a world of black-and-white images to a world ofcolor images. It captures front-side color,backside black-and-white (or duplexblack-and-white) images at the samespeed as a black-and-white-only scanner. And at a price that rivals competitive black-and-white-only scanners. By the time of his AIIMreview in the May 1999 issue of

Advanced Imaging, Harvey Spencerwas observing “. . .color has clearlyarrived at center stage.”

The Color Scanner 3590C was enthusiastically received by the marketupon its release in July 1999. By theend of that year, Kodak had shippedhundreds of units. To offer another perspective, Kodak shipped more colorscanners in the first three months ofproduction than the entire industry had placed in the previous three years.Meanwhile, many software vendorshave color-enabled their products in response to customer interest (see below list).

VOICES FROM THE FIELD.

Production quality color scanners provide

our clients the ability to improve both the

quality and the system throughout the capture process.

Neal Hershey, Founder and Principal,Hershey Technologies

COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

Color scanning provides us the

ability to give our customers what they want . . . Customers

are literally lining up for color.

Mike Polo, Director of Information and Imaging Technology, Lason

” Grayscale image

Color scanning “sees” more of what’s on the page (it’s truly WYSIWYG) improving readability

and user comprehension

Early applications for color capture and color imaging include forms and property and casualtydocuments.

AUTOMOBILE CLAIM REPORTAgent copy

Reporting agent: Jane Doe - Agent Agent code: 12-345 Agent phone: (716) 234-5678Claim: Claim office: RochesterClaim rep: Claim rep phone:

INSURED

Coverage: A 11/300/50, P13, D450 INCL GLASS, G450, V 100/300, 8, Q1Policy number: 623 1234A34-52K Insured: John Doe

Date of loss: 03-25-99 Address: 123 North StreetTime of Loss: 5:00 PM City: Rochester St: NY Zip: 12345

Date reported: 03-25-99 Phone: 716-234-5678Contact: John

Location of Loss: Washington Avenue City: Rochester St: NY

VEHICLE 1Insured vehicle/year/make/model/bodystyle: 97 HONDA PRELUDE 2DR

VIN: HSBME6234CV002288 License number/state: 000-00 Involved in loss? YESPrior damage:

Principal damage: SIDE MIRROR

Driver: Doe, John

Age: 54 Date of birth: 02-28-1945 Sex: MInjuries: ARM AND SHOULDER ARE SORE

VEHICLE 2Year/make/model/bodystyle: 97 TOYOTA COROLLA 4DR

License number/state: 234-098 /NYPrincipal damage: FRONT END BUMPERLocation:Insurance co: Visual Insurance Co. Policy number: 02345678-00

Owner/driver: Jones, Sara Address: 123 Arthur AvenueCity: Rochester St: NY Zip: 12345

Phone: 789-1234FACTSVEH 1 WHICH IS OUR INSURED’S VEH WAS STRUCK FROM THE REAR BY VEH 2. Police report made? YES

Dept where reported: RochesterReport number: TC-1234

Insured violation? Describe:Claimant violation? Describe:

Policy number: 623 1234A34-52K Insured’s InitialsDate of Loss: 03-25-99

page 1April 12, 1999

Color communicates!

EARLY ADOPTERS SIGN

ON FOR THE ADDED VALUE

OF COLOR IMAGING.

Where has this first wave of color scanners landed? Interestingly enough,the largest portion was snatched up byorganizations that were the first toembrace imaging a decade ago, namelyinsurance and financial services.

It’s logical that these industries saw the immediate benefits of color capture.Their document imaging applicationsinvolve high-value documents. Theycompete on transaction turnaround time and customer service. They areconstantly looking for ways to streamlineand automate their core businessprocesses. Color imaging helps themaccomplish all of these goals.

If you look back in time, the argumentsagainst moving to imaging from paperincluded the loss of document content to bi-tonal imaging. However, the operational benefits of imaging morethan offset these factors at any price.Adding color back into the documentimaging process simply eliminates thecompromise made earlier.

Additional early implementationsinclude service bureaus, pharmaceuticalcompanies, government agencies, andcommercial/manufacturing applications.

MAXIMIZING IMAGE

INFORMATION CAPTURE.

Color captures documents by “seeing”everything on the page. Critical information is conveyed by color. For

example, security printing on financialand fiduciary instruments, color-codedmarkings on titles, property and facilitymaps, and handwritten notes and diagrams found in lab notes. Loan andproperty and casualty applicationsmake heavy use of color forms andoccasionally include photos as part ofthe file. And color is the benchmark for Web-enabled processes.

In addition, color capture improvesuser comprehension and reduces error.After all, we design forms with color,use highlighters, apply colored stampsand seals, and make notes with colorpens, because color communicatesmore than flat black and white.

Color capture also makes details and low-contrast content more visible ondisplay monitors and printed copies ofdocuments. When a customer and aservice representative can identify andrefer to the “red time/date stamp onthe green form,” they can transact theirbusiness faster and with less confusion.

REDUCING CYCLE TIME AND

LOWERING THE COST OF CAPTURE.

Capture productivity is also enhancedwhen it is color-enabled. Improvementscan be realized at three stages of thescanning cycle: pre-scan, during scanning, and post-scan. In each caseimages become available to the hostsystem sooner with less operatorinvolvement.

Pre-scan: color removes time and labor by reducing the need to presortincoming documents by color types or backgrounds. Kodak’s color imaging

chain (see sidebar) handles such awide dynamic range it essentially eliminates presorting and requires no special settings.

Scanning: color capture virtually guarantees that the document is automatically scanned right the first time, with no interruptions.

Post-scan: there’s no need for rescanning or manual image manipulation during the quality control process. QC verification is minimized. Again, labor is taken out of the process.

From an overall business process perspective, color capture enables document images to enter the workflowprocess much more quickly for on-linerouting and use. And once it gets there,the color image makes the informationworker more effective.

As for the economic issues, industry studies show that when considering the total cost of scanning (labor, capital, maintenance and space), labor weighs in as the largest cost component. It accounts for nearly three-quarters of costs. Color capture can have a positive impact on labor-intensive document preparation and post-scanning document handling, for the reasons given above.

Driven by business needs and improvements in

storage and compression techniques, predictions are that in two to three years, color in business

documents will be here to stay.

Bryant Duhon, Inform, May 1999

Once your users see color images,

they’ll never go back to bitonal.

Bill Zastrow, Vice President,Corporate Marketing, Tower Technologies

“”

THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.THE LIST OF COLOR-ENABLED SOFTWARE PROVIDERS IS LARGE AND CONTINUES TO GROW.

Page 6: THE COLOR SCIENCE OF DOCUMENT SCANNING … document scanning, perfected by Kodak. ... THE COLOR SCIENCE OF DOCUMENT SCANNING, ... InfoTrends 1999 Document Imaging Scanner Market

The color science of document

scanning, perfected

by Kodak.

COLOR SCANNING TODAY AND TOMORROW.SIMPLY THE BEST FOR DOCUMENT CAPTURE.COLOR SCANNING TODAY AND TOMORROW.

SIMPLY THE BEST FOR DOCUMENT CAPTURE.

STEP 4:

Finished color JPEG images

STEP 1:150 dpi optics.Kodak-designed lens ensures optical resolution equalsoutput resolution for superior qualityimages

STEP 2:

Tri-linearColor CCD

STEP 3:Color ImageProcessing• Dynamic,

on-the-fly, autocolor balance

• Pixel correction

• Color correction

• Conversion toYCC color space

• Patented sharpeningalgorithm

• Optimized JPEGcompression

TH E C O L O R S C I E N C E O F D O C U M E N T S C A N N I N G, P E R F E C T E D B Y KO D A K.

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

BY TIM VAUGHAN, PRODUCT MARKETING MANAGER, EASTMAN KODAK COMPANY

While dpi is an important measure of image quality, it is one among many elements that contribute to imaging performance. Kodak is theonly scanner vendor that controls the many variables within the entire color imaging process,including optics, integrated illumination, sensors,image processing, and compression. Even afterpassing through the various conversion steps necessary for offset printing, the difference isclearly visible in the scans at left.

EASTMAN KODAK COMPANYDocument Imaging343 State StreetRochester, NY 14650-1181www.kodak.com/go/docimaging

A-6246R CAT 187-8701 © 2000 Eastman Kodak Company Kodak, Digital Science, and Kodachrome are trademarks.

The company that pioneered color imaging with Kodachrome Film,and today supplies media to the motion picture and graphic arts and printing industries knows quite a bitabout color science. Kodak leveraged its color expertise, going to great lengthsto assure that the performance of itscolor-enabled document scanners wouldlive up to the company’s reputation.

As diagrammed here, the color imagingchain employed in Kodak Digital ScienceColor Scanners has four main steps. It begins with customized optics, specifically designed by Kodak for the purpose of high-speed documentcapture.

The lens is matched to a tri-linear CCD sensor developed andmanufactured by Kodak. It was originally designed for 35-mmcolor film scanning and provides an excellent dynamic range.

Color image processing, the third step, is made up of multiple steps.

Dynamic, on-the-fly, auto color balancing compensates for any variation in illumination as the light bulb ages, preventing color shifts.Pixel correction normalizes the CCD sensor’s sensitivity down to the individual pixel level to smooth out the color response curve.Color correction matches colors to the RGB color space used in PC monitors for truer-appearing color rendition.Color conversion converts the image data to the YCC color space for further processing.Image sharpening performed on the Y data (luminance or brightness) uses a patented Kodak algorithm that maximizes image quality and detail.Compression to JPEG format using unique quantization tables developed by Kodak compresses color data while leaving grayscale data untouched.

At the end of this onboard imaging chain are color JPEG imagesoptimized for viewing on user monitors, as true to the originals aspossible, ready to send to the host application.

Coupled to a robust, reliable document transport system, this imaging chain makes Kodak Digital Science Color Scanners leadersin the document imaging industry.

ALL COLOR OUTPUT

IS NOT EQUAL.

24-BIT, "TRUE" COLOR, CAPTURED

AT 150 DPI (KODAK SCANNER)6-BIT, UNCORRECTED COLOR, CAPTURED

AT 200 DPI (ALTERNATIVE SCANNER)

“[Kodak] has taken the lead in delivering a color scanner that can meet demanding

imaging applications.”

InfoTrends 1999 DocumentImaging Scanner Market

Forecast and Analysis