the cola wars - coke vs pepsi

8/7/2019 THE COLA WARS - COKE VS PEPSI

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A world leader in convenient snacks,foods and beverages.

Revenue over $43 billion.

Employees- 198,000.


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Pepsi-Cola was created in the late 1890s byCaleb Bradham.

PepsiCo, Inc. is founded by Donald M. Kendall& Herman W. Lay through the merger of thetwo companies Pepsi-Cola and Frito-Lay in

1965.


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At PepsiCo, we believe being a responsiblecorporate citizen is not only the right thing to do,

but the right thing to do for our business.


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Our mission is to be the world's premierconsumer products company focused onconvenient foods and beverages. We seek to

produce financial rewards to investors as weprovide opportunities for growth and enrichmentto our employees, our business partners and thecommunities in which we operate. And in

everything we do, we strive for honesty, fairnessand integrity.


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PEPSI COLA BRANDS

FRITO-LAY BRANDS


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GATORADE BRANDS

TROPICANA BRANDS


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QUAKER BRANDS


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A world leader in convenient snacks,foods and beverages.

Revenue over $31,944 Millions.

Employees- 92,400.


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Born in 1886

John Pemberton, an Atlanta pharmacist

Caramel-colored liquid was combined with

carbonated water


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To refresh the world.

To inspire moments of optimism and happiness.

To create value and make a difference.


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Our values serve as a compass for our actionsand describe how we behave in the world.Leadership: The courage to shape a better

futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do well


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Focus on needs of our consumers, customersand franchise partners.

Get out into the market and listen, observe andlearn.Possess a world view.Focus on execution in the marketplace every day

Be insatiably curious.


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JUICES / JUICE DRINKS

OTHER DRINKS


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WATER DRINKS


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COCA COLA PEPSICO

BLACK COLA PEPSI VERSION

FULL THROTTLE ENERGY DRINK AMP ENERGY DRINK

VAULT CARBONATED DRINK MOUNTAIN DEW MDX

POWERADE SPORTS DRINK GATORADE SPORTS DRINK

SPRITE 7 UP

MINUTE MAID FRUIT PUNCH TROPICANA FRUIT JUICE

NESTEA LIPTON ICE TEA

BARQS ROOT BEAR MUG ROOT BEAR

DIET COKE DIET PEPSI

KINLEY BOTTLED WATER AQUAFINA

AQU

ARIS SPORT DRINK ALL SPORT

FANTA MIRINDA

SPRITE ICE PEPSI BLUE

COCA COLA- BLAK PEPSI CAPPUCCINO

MAAZA FRUIT DRINK SLICE

LIMCA TEEM


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YEAR COCA COLA PEPSI

1950 47.00% 10.00%

1970 35.00% 29.00%

1990 41.00% 32.00%

2000 44.00% 31.40%

2006 43.10% 31.70%


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COCA COLA

4% increase in global sales volumes

Driven by gains of 33 per cent in India and 14 percent in China July 09.

Earnings per share increased by 44 %

Due to Lower commodity costs, andrestructuring


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PEPSI

Reported 3 % decline in net revenue and a 1 %increase in sales volume - July 09

Driven primarily by food and international sales.

Although the figures appear less impressive thanthose of Coca-Cola, investors reacted positively to thenews, as earnings topped market expectations.


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The competition was intense between the two companiesbecause of two of the main forces: Substitutes andCompetitors.

Both companies were serving to meet similar needs and

offer more value, but when the needs of customerschanged and consumers wanted alternatives to CSDs, thethreat of substitutes was intense.

Coca Cola andP

epsi sought out new CSD brands, addingover 10 major brands. Coca Cola went as far as changingtheir 99-year formula, but then retracted and stated itsregular formula as its flagship brand due to bad customerfeedback.


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Espionage in each others offices.

Pepsi filed a petition against Coke alleging that Cokehad entered into conspiracy to disrupt its business

operations.

Recruiting of employees at higher rates by Coke

Pressure of breaking contracts by Coke.

Frequent complaints from both the players abouttheir bottlers and retailers being hijacked.

Painting of rival outlets overnight


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Companies will concentrate more onAdvertising.

Events and exhibitions willbe on high.

Companies would take unethical steps infuture.

Pricing strategies will be reconsidered.Companies may widen their portfolio tocapture mass market.

the cola wars - coke vs pepsi

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