the cmt caravaning partner region

THE WORLD‘S LARGEST PUBLIC EXHIBITION FOR TOURISM AND LEISURE WITH ... • around 265,000 visitors • over 50% are interested in caravaning offers! • more than 2,100 exhibitors from around 100 countries • approximately 1,000 caravans, mobile homes and leisure vehicles • 120,000 m2 of exhibition space • over 1,500 accredited journalists • high media presence on TV, on radio, in print and online (media reach: 45 million contacts)

WE WOULD LIKE YOU TO BE THE Caravaning PARTNER REGION AT CMTAwaken a yearning for a special kind of camping destination.Caravanners and campers with a passion for travelling want to experience and

discover with all their senses your scenic attractions, people and culture.

Through your presence, you will obtain new guests and attract the attention

of a globally recognised media landscape.

Benefit as the caravaning partner region and make your sites the stars of CMT. A very warm welcome!

The caravaning partner region is the focal point of CMT. It is the main player and centre of attraction for the entire camping scene at CMT. Visitors and the entire press and media focus their attention on the partner region.

This means: a guaranteed high number of visitors, maximum visitor interest and intensive reporting.

THE Caravaning PARTNER REGION,

2015 Kvarner Gulf/Croatia 2017 Northern Black Forest

2019 Carinthia/Austria2018 Trentino/Italy2017 Northern Black Forest2016 Denmark2015 Kvarner Gulf/Croatia2014 Costa Brava/Catalonia2013 Mecklenburg-Vorpommern2012 Ticino/Switzerland2011 Lower Saxony2010 Campania/Italy a star

THE Caravaning PARTNER REGIONS2010 - 2019

2018 Trentino2016 Denmark

NEw:

INSPIRED BY SUCCESS

Anne-Grethe Christensen, Campingrädet (Danish Camping Association):

"We were already able to detect strong public interest in recent years, which has also continued into 2016. A large number of visitors were well-prepared, asked compe-tent questions and made bookings directly on the stand! We want to come back again“

Patrick Benneker, Director, Camping Eurosol:

"We can only report positive things. CMT has been the best exhibition for us for many years, especially since the holidays in Baden-Württemberg and Bavaria are so late. Everything was well-organised, the visitors expressed a great deal of interest and we cultivated good contacts with customers and the exhibition man-agement team. By no means does everything go through the Internet − personal discussions are also still very important"

Tanja Augustinovic, Project Manager for the Kvarner Gulf tourism region:

"CMT exceeded all our expecta-tions. Our presence in Stuttgart had an extremely positive effect. Our exhibitors are very satisfied: There were many specific requests, book-ings and sales. The exhibition in the camping and caravaning section brought us full attention and more visitors. We will certainly come back again next year."

Increase in the level of awareness of the regionMore traffic on the homepage Higher number of bookings

BUS

BUS

BUS

P30

P26

P31

P29

P21

P32

P20

9

7

5

3

86

4

10

Oskar

Lapp

Halle

Jacques

Lanners

Halle

Alfred

Kärcher

Halle

Paul Horn Halle

SchenkerA

lleeW

est

SchenkerA

lleeW

est

SchenkerA

lleeO

st

SchenkerA

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TeinacherKaskaden

S.-Plieningen, Ostfildern, Esslingen

KarlsruheFrankfurt

Basel

ReutlingenTübingen

Stuttgart

L1192

1L-Bank Forum

Rothaus Park

Hotel

Hotel

Stuttgart AirportBusterminal (SAB)

C2

C1

ICS

Hotel

Halle1Galerie

Bosch car park

Bosch car park

Atriumstage

Munich

EntranceWest

EntranceEast

StuttgartAirport

CongressWest

AdministrationMesse

Gate1Check in

THE STUTTGART TRADE FAIR CENTRE:

Premium positions in the caravaning accessories hall

Presentation area of caravaning

partner region

EXCLUSIVE LOCATIONS FOR THE Caravaning PARTNER REGION:

120,000 m2 of exhibition space, state-of-the-art infrastructure and direct transport connections.

Hall

Hall

Hall

Hall

Hall

Hall

Hall

Hall

Hall

Hall

4

Entrance East

Entrance West from 2022

from 20222 ICS

6

8

10

3

1

5

7

9

Coach stationFernbus

For visitors who are keen on travelling, the partner country is the highlight of every CMT. Showing a great deal of curiosity and enthusiasm visitors, journalists and tourism experts let themselves be surprised and thrilled by the tourist attractions.

A large number of visitors choose the partner country at CMT as their next holiday destination and therefore generate the first bookings of the year. You can also use CMT as a platform for medial and political networking.

MAKE YOUR Caravaning REGION THE TOP STAR AT CMT

Press trip

Opening Press Conference

Opening Gala

Stand presentation

Stage programme in the atrium

Press conferences

Blogger pow-wow

Speed dating

Press & bloggers

Stand party on the 1st Saturday

Press compartment and press centre

Holiday cinema

Photo call

We will arouse the interest of the international media through extensive press relations. Over 1,500 accredited journalists from all over the world report on CMT.

Together with high-profile offline and online advertising we will place the caravaning partner region at the heart of communication which generates more than 45 million contacts.

PR WORK AND ADVERTISING WITH PEAK COVERAGE

Online advertisingOffline advertising

PressAdditional

opportunities for the caravaning partner

region

CMT magazine as a supplement in daily newspapers

Invitations to visitors/mailings

Articles in regional newspapers

Articles in national newspapers

Articles in specialist magazines

Live radio reports on SWR and many other

radio stations

TV reports on all important German news channels

Advertisements in newspapers and magazines

Billposting

Radio advertising

Cinema advertising

On-screen playing at rapid-transit railway stations in Stuttgart

Ambient advertising in the city centre

Columns on the Messe piazza

Flagpoles on the Messe piazza

Pillars and advertising towers

Staircases

Ground plots

Displays at turnstiles and in the visitor signage

Banners or ceiling danglers

Ambient advertising on the trade fair grounds

YouTube

Twitter

facebook.com/CMTmesseInternet presence

CMT press & advertising

package

hERE ArE tHE tERMS AND CONDITIONS

OF A CMT PARTNERSHIP.

1. Contribution Caravaning partner region €20,0002. Stand costsCaravaning partner region 50 m2 à €152

3. Individual costsStand construction I Additional advertising, brochures, give-aways, etc. I Press trip I Folklore/ music group I Delegation I Travel I Hotel accommodation I Speakers

A WORTHWHILE INVESTMENT.

CMT dates: 11 - 19 January 2020 23 - 31 January 2021 15 - 23 January 2022

welcome as the caravaning partner region of cmt

Organiser Landesmesse Stuttgart GmbHContact: Alexander EgeTel.: +49 (0)711 18560 - 2730 | Fax: +49 (0)711 18560-1730alexander.ege@messe-stuttgart.de

Professional and promotional supportersCIVD Caravaning Industry AssociationDCHV German Caravan Trade AssociationADAC Württemberg

Also visit us here:

facebook.com/CMTmesse

www.cmt-messe.de