the cloud and the new organization
DESCRIPTION
Is "the Cloud" a natural evolution of computer technology? or is it the catalyst for a revolutionary change in the way business is conducted and organizations are structured. This presentation proposes an alternative framework that attempts to respond to this question.TRANSCRIPT
The Cloud and �The New Organization �
Antonio Montoya
October 30th, 2012
The rapidly falling cost of communica>on is enabling a change in business organiza>ons as profound as the shi@ to democracy in governments.
Thomas W. Malone MIT Sloan School of Business
“
Evolution vs Revolution �
Incremental Improvements �Preserve Underlying Framework �
Evolution �
Recorded Music Framework �
Record Labels Turntables
Dramatic Improvement/Change �Redefines Underlying Framework �
Revolution �
Digital Music Framework �
Online Stores
Home Recording Studios Ring Tones
WiFi to HiFi
Service Models
Deployment Models
Key Characteris>cs
Evolutionary Cloud Framework �
§ SaaS § PaaS
§ Private § Community § Public § Hybrid
§ On-demand self-service § Broad network access § Resource pooling § Rapid elasticity § Measured Service
§ IaaS § DaaS
* National Institute of Standards & Technology
Cloud Technology Evolution �
1960s Mainframe Computing
1970s Mini
Computing
1980s Client-Server
Computing
2000s Cloud
Computing
Team
Revolutionary Cloud Framework �
Enterprise
Personal
Market
Marketed & Sold to �End Users (Personal Use) �
Designed to Grow Virally in Small Businesses & Teams �
Robust to support the entire enterprise �
Built to �Scale Globally �
Personal Cloud �Gartner: The personal cloud will replace the PC as the center of our digital lives by 2014
Benefits Challenges
Personal Cloud
• Global Reach, Global Community • Efficiency and Productivity • Whenever, Wherever, Device
Agnostic • Contextualization • Same or better technologies
than the enterprise • Freemium pricing
• Technology Treadmill • Technology Anxiety • Chronic Multitasking
• Information overload • Sudden End of Life • Data Portability
• Invasion of Privacy
Team Cloud �“Today, three people in three different cities can form a company and access a global marketplace.” –Nicholas Negroponte, 1995
Benefits Challenges
Team Cloud
• Big Enterprise IT infrastructure w/o upfront investment • Quick, inexpensive
implementation • Global Reach, Global Community • Whenever, Wherever, Device
Agnostic • Freemium pricing
– Pay only what you need
• Big IT problems without IT staff • Multiple Devices and Apps • Supporting Late Adopters
• Change Management • Level of Service • Security Breaches
• Portability • C–C, C–G Integration
Enterprise Cloud �“The more a CIO says ‘no,’ the less secure his organization becomes.” –Vivek Kundra
Benefits Challenges
Enterprise Cloud
• Unleashes Innovation & New Business Models • Focus on Business Services not
Information Technology • CAPEX to OPEX: Optimizes IT
efficiency • Agile Implementation • Global Reach, Global Community • Whenever, Wherever, Device
Agnostic
• Reinventing IT Staff Skills, Culture & Alignment • Overcoming traditional
(Gatekeeping) IT Mindset • Change Management • User Support • GRC: Governance, Risk and
Compliance • Level of Service • Enterprise Data Architecture
Market Cloud �“New technologies are making it feasible –on a scale never before possible– to make more and more business decisions in more decentralized ways, through loose hierarchies, democracies, and markets.” –Thomas Malone
Stills from ITO World Ltd. visualisation of edits into OpenStreetMap after the 2010 earthquake in Haiti
Benefits Challenges
Market/Profession Cloud
• Enables a global marketplace of labor, ideas and capital • Enables new business models –
frameworks
• Creates significant business opportunity
• Way ahead of government regulation • Threatens long-established
business frameworks
• Creates significant business risks and threats
Is Dr. Malone Right? �
A Tutor’s Story �
Tutoring Circa 1985
Tutoring Circa 2005
Evolutionary or Revolutionary? �It’s up to you! �