cloud company - designing a faster and more intelligent organization for the digital era
Post on 17-Oct-2014
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A presentation of Cloud Company - The Book.TRANSCRIPT
CLOUD
INTERNET
INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Guy Rosen
INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Zenoss (Q2 2010)
INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Distimo (January 2011)
Apple App Store Google Android Nokia OVI
43000
135000
314000APPLICATION
STORE MARKETS
INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Gartner (2010)
Symbian RIM Android iOS Microsoft Linux Other
18.0%
2.4%5.0%
14.2%17.2%18.2%
41.2%
WORLDWIDE SMARTPHONE
SALES Q2 2010
Transparency
Network Organization
Cloud Computing
Distributed Worksforce Peer-production
Crowdsourcing
CLOUD COMPANY
20th CENTURY PRACTICESFOR 21st CENTURY WORK
WORK TODAY IS INTERRUPTEDAT LEAST EVERY 15 MINUTES
3-4 hours impulsively answering emails
0.5-2 hours on irrelevant phone calls
2-4 hour pointless meetings
0.5-1 hours hallway interruptions
X ∞ hours IT problems
WHERE WE SPEND OUR DAYS...
IN ALL PHYSICAL MEETINGSTHERE ARE MORE OR LESS
THE WRONG PEOPLE PRESENT.
Ref: Esko Kilpi
IN DIGITAL WORKING ENVIRONMENTSTHERE COULD BE MORE OR LESSTHE RIGHT PEOPLE PRESENT.
DIGITALLY DISTRIBUTED
COMMUNICATION COORDINATION RESPONSIBILITY✖ ✖
ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS
Ref: Esko Kilpi
DIGITAL DECENTRALIZATION LEADS TO A
CLOUD COMPANY
TechnologyPlatforms
CommunicationPractices+
Distributed & Transparent
TOOLS CULTURE
COMMUNICATIONPARADIGM SHIFT
WHAT SEQUENCE?
BEFORE
• Point-to-point
• Pre-defined & predictable
WHAT CONTEXT?
NOW
• Context-based
• Self-organizing & adaptive
• E.g. social software• E.g. telefax, phone, email
Infrastructure
Workforce: Collaboration
DISTRIBUTED TECHNOLOGY PLATFORMS
Ideas: Innovation
Computing: Automation
Sales, Marketing, Support: Interactions
Storage: Information BusinessInfrastructure
... ... ...
S3
Dropbox
Ref: In collaboration with Pasi Mäenpää / Elisa
DISTRIBUTEDWORKFORCE
elance.com
“This is the future of recruitingfor our company” – John Campagnino, Accenture, Head of Global Reqruiting
is going to hire 40% of its new workforce through social media.
APPLICATION PHONES & TABLETSCloud-based platforms for personalized work environment customization.
PERSONAL KNOWLEDGE MANAGEMENT
FlipboardSocial Reading Experience.
Connections
Interactions
Sharing
IS HERE
EFFECTIVE KNOWLEDGE WORK TODAY
AN ORGANIC ENTERPRISE...
Blogs & CommunitiesReflection in and on action.
Feeds, Search & APIsSocially filtered sensory input.
Wiki & Shared WorkspacesConnecting reflections.
Social NetworkingOptimizing communication
flows and social interaction.
Muscles = Resources and Funding.Operative Technologies
Business process backbone.
Spirit = Values and Vision.
Skeleton
Senses
Neural Network Brain
Blood system
Industry controlled & led
Organic &community led
Open
Closed
Dig
ita
l b
usi
ne
sse
nv
iro
nm
en
t
Social & economic value creation
Safe Havens
MiddleKingdoms Youniverse
Ref:
...IN A DIGITAL BUSINESS ECOSYSTEM
CLOUD COMPANY MANIFESTOCloud is a metaphor for the internet and Cloud Computing is the metaphor for a technological paradigm shift in the way how we utilize software and information.
Technology enthusiastics are often pushing an idea based on Technological Determinism, that this new technology alone would drive the development of organizational practices, culture and behavior. However the influence and importance of culture and people cannot be underestimated. Media theorist Marshall McLuhan famously said that "We shape our tools. And then our tools shape us."
What the cloud is shaping is our forms of organization, intertwingled by technology and culture. The cloud will dramatically lower the transaction costs of doing business. As companies decentralize various layers including infrastructure, R&D, marketing and sales, they eventually empower a new form of organization to emerge: the company as a cloud. What we don’t yet understand is how to design and shape such an organization, from both operational, technological and cultural perspectives. Our future might as well depend on it.
In the Cloud, November 2010Teemu Arina
TEEMU [email protected]
cloudcompanybook.com
tar1na
Thanks to:
Pasi Mäenpää / ElisaEsko KilpiMikko Kaipio / DicoleJuhani AnttilaPetra Salminen / DicoleSami Viitamäki / DIEGO
