the changing landscape of digital banking
DESCRIPTION
For financial institutions, it is no longer about multichannel banking; it’s about omni-banking—being reachable from everywhere. Presenting a cohesive banking experience and blending in inherent mobile device capabilities can put banks and credit unions in a better position to retain their current banking relationships and market to newer and younger customers. Learn how your banking organization can adapt to the changing landscape of digital banking and provide your customers with optimized mobile banking technology and platforms as well as integrated online payment solutions. Download the white paper at http://www2.csiweb.com/digital-bankingTRANSCRIPT
1
THE CHANGING
LANDSCAPE OF
DIGITAL BANKING
2
BANKING IS
BECOMING
MORE MOBILE
Due to the increase in
smartphone and tablet
users; a four-year trend
shows an increase
in preferences for
online banking.
39%prefer to do theirbanking online
60%of the U.S. populationown smartphones
Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Reports_May_2013_U.S._Smartphone_subscriber_Market_Share
3
MOBILE GAINS
TRACTION WITH
CONSUMERS
The main drivers behind
the increase in mobile
banking popularity are
customers in the 18-34
age demographic.
48%of smartphone owners have used mobile banking in the past 12 months
Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201303.pdf
4
CUSTOMERS NEED
MOBILE OPTIMIZATION
40% of consumers will
turn to a competitor’s
website if their current
financial institution’s
site isn’t optimized for
mobile devices.
Sources: http://ssl.gstatic.com/think/docs/mobile-banking-trends-2012_research-studies.pdf
5
UNDERSTAND YOUR CUSTOMERS AND THE DIGITAL BANKING LANDSCAPE
Making digital-banking touch points
convenient requires understanding the
most productive uses for each specific
channel the customer employs to access
the financial institution.
6
Want to learn how
you can be on the
front-end of the
digital banking
revolution?
Visit us online at www2.csiweb.com/digital-bankingto download the full white paper!