changing landscape of search

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Photo: The "new" Old Shambles http://www.geograph.org.uk/photo/42671 taken by Keith Williamson http://www.geograph.org.uk/profile/104 The changing landscape of search: essential new tools for finding information John Rylands University Library Wednesday, 14 th July 2010 Presenter: Karen Blakeman

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UKeiG workshop held on 14th July 2010, at the John Rylands University Library, Manchester.

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Page 1: Changing Landscape of Search

Photo: The "new" Old Shambles http://www.geograph.org.uk/photo/42671 taken by Keith Williamson http://www.geograph.org.uk/profile/104 This presentation is licensed under a Creative Commons Attribution 3.0 License

The changing landscape of search: essential new tools for finding informationJohn Rylands University Library

Wednesday, 14th July 2010 Presenter: Karen Blakeman

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This is me!

Email: [email protected]

Web site: http://www.rba.co.uk/

Blog: http://www.rba.co.uk/wordpress/

Twitter: http://twitter.com/karenblakeman

Flickr: http://www.flickr.com/photos/rbainfo

Facebook: http://www.facebook.com/karenblakeman

Slideshare: http://www.slideshare.net/karenblakeman

LinkedIn: http://www.linkedin.com/in/karenblakeman

Actually, just Google “Karen Blakeman”

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Outline for the day

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What’s changing?

• Bing-Yahoo deal– Yahoo to use Bing’s search engine

– Some country versions already using Bing web search, the rest will follow during the year

– Yahoo will “still be innovating on top of the Bing results”

• Lots of stuff happening with Google

• Google caffeine

• Personalisation

• Social media– Bing, Yahoo and Google all including social media in their

results, for example Twitter, blogs, Facebook, Myspace, discussion forums

• Interfaces continually changing

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What’s changing?

“Traditional” search

• centralised databases of web pages, images, video etc

• massive amount of data

• “old” information, out of date

“Real time” search

• live, real-time searching of tweets, videos, blog postings etc

• limited to “current” data & selected networks

• up to the minute but skewed view of a topic

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Why social media?

• It is where many companies and organisations market themselves, provide customer support and distribute information

• It is where an increasing proportion of the population grow up & they don’t differentiate between the different means of communication

• It is where an increasing number of people feel comfortable and share information

• It’s impossible to ‘gag’ social networks

– BBC NEWS | Politics | When is a secret not a secret?

– http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm

For serious research, social media and professional networks are not optional extras - they are an essential part

of your research strategy

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How do people search?

• Publican hiring bar staff uses Facebook to pre-screen candidates

• Student used YouTube to find information on the life cycle of the Duck Billed Platypus for an essay

• Business students assignment on advertising history of Cadbury’s Crème Egg and Dairy Milk – Youtube!

• Newsletter editor looking for images of autumn leaves, specific colours required (Chromatik)

• Twitter and blogs used as an essential part of reputation monitoring

• What’s happening at conferences e.g. Online Information 2009 #online09 - Twitter, Slideshare

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Unrealistic expectations

• Original TV coverage of the storming of the Bastille

• Podcast of Abraham Lincoln delivering the Gettysburg

address

– not an actor but THE Abraham Lincoln

• Photo of the baby Jesus with Joseph and Mary (9 year old

asked “Didn’t any of the shepherds or the wise men have

mobiles?”)

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Google first page results

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Results from Google News & blogs

Latest results - rolling feed of headlines from Twitter, blogs, discussions

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Google first page results

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Images

Wikipedia article

Blog posting listing videos

YouTube video

Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.

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Yahoo!• http://www.yahoo.co.uk/, http://search.yahoo.co.uk/

• Layout and results vary depending on the country version

• Options in the left side menu for limiting your search – depend on the type of search and the country version you are using

• Social media real-time results at the top if it is a “hot topic”

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Currently only available in the US version of Bing

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Is it an improvement?

• Results seem more confused and messy, especially Google

• Not always clear how social media results are selected

• Available options sometimes vary depending on country version of the search engine

• Social media results not comprehensive

• Results pages are giving a very selective and superficial overview

• Need to target search more precisely

– for example use Google Advanced Search and options in the left hand menu

– search specifically for news, videos, photos

– search social media separately

– need to know about specialised search engines (a bit like the good old bad old days of the first online databases!)

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Tara Brabazon – Annual Learning & Teaching Conference 2010

• MDX Annual Learning & Teaching Conference 2010: Tara Brabazon keynote address - FULL VIDEO– http://altcmu.blogspot.com/2010/06/tara-brabazon-keynote-addr

ess-video.html

“Choices and our thinking about choices actually decreases”

“This is not great information ... it is the Macdonald, fries and coke of the information age”

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Let’s get the essential commands

out of the way

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General search techniques

• By default, the main search tools look for all of your terms in a page

• Use double quote marks around phrases or names

• To exclude pages containing a term, precede the term with a minus sign (-) but use with care

• Focus your search in areas of the page- use advanced search screens or commands

- inurl: for example UK inurl:carbonemissions

• looks for your terms/phrase in the URL

- intitle: or allintitle: for example UK intitle:"carbon emissions"

• looks for your terms/phrase in the title of the page

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General search techniques

• Search sites or domains using the advanced search screen or site: command– wind turbine energy generation site:statistics.gov.uk

– wind turbine energy generation site:gov.uk

• Imagine what you would like to appear in your ideal document and include those terms in your strategy- renewable energy generation UK wind solar wave hydro

• Repeat your key search terms in your search strategy– tar sands EROEI– tar sands EROEI EROEI EROEI

• Change the order of your terms– biodiesel fuel UK buses efficiency – biodiesel fuel efficiency UK buses

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File format search

• Use advanced search options to limit your search to file

types or format:

– pdf or doc for government or industry/market reports

– xls for data and statistics

– ppt or pdf for presentations, experts on a topic

• Use Google and Yahoo Advanced Search

• Bing.com sometimes picks up unique content

– use command filetype: in your search strategy e.g.

filetype:ppt car ownership UK

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Presentations

• For :

– find experts on a topic

– what are companies doing

– introduction to a topic or a general overview

– data and market statistics

– company structures, who’s who

• Presentation search:

– Slideshare http://www.slideshare.net/

– Authorstream http://www.authorstream.com/

– Slideboom http://www.slideboom.com/

– Slidefinder http://www.slidefinder.net/

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Docjax

• http://www.docjax.com/

• searches pdf, xls, doc, ppt in Yahoo and Google

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Slideshare.net

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Search: biofuels UK public transport

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Slidefinder

• http://www.slidefinder.net/

• Identifies individual slides within a presentation

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Slidefinder• Can limit search to universities

• Also Advanced Search to search areas of slides

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• Is your web history switched on? Now Switched on by default

• Google adjusts your search results according to what you have clicked on in the past

• See: Personalized Search for everyone http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html and Karen Blakeman's Blog - Your Google results are about to get weirder http://www.rba.co.uk/wordpress/2009/12/17/your-google-results-are-about-to-get-weirder/

Google

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Learn How Google Works: in Gory Detail

• http://www.ppcblog.com/how-google-works/

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Google search results

• Additional search features previously hidden under “Show options” now in left hand side menu of your results page

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?

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Unique Google search features

• Similar or related pages– looks for pages that are similar in type and content

– click on the Similar link next to the page in your results list

– or use the related: command e.g. related:www.bwea.com

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Unique Google search features

• Automatically looks for variations on your terms

– to stop it, precede your terms with plus signs e.g. +Norne oil field to stop Google looking for ‘Horne’

– or use double quote marks around the term or phrase “Norne”

• Numeric range search

– can be weights, distances, years, prices, measurements of any sort

– use Advanced Search screen

– or the search box on the Google home page

– search term(s) first value..second value unit of measurement

– toblerone 1..6 kg

– world oil production forecasts 2010..2015

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Unique Google search features

• Proximity– use the asterisk (*) to stand in for one or more terms

– useful when searching for people

– separates the terms by one or more words

– Karen * Blakeman picks up:

• Karen Blakeman

• Karen Mary Blakeman

• Karen Sands Blakeman

• Karen Marie Blakeman

– solar * panels picks up:

• solar heating panels

• solar electricity panels

• solar thermal panel

• solar voltaic panels

• solar concentrator panels

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Yahoo!• http://www.yahoo.co.uk/ • http://search.yahoo.co.uk/ http://search.yahoo.com/ • Deal with Bing• Some country versions already using Bing web search, rest

will follow during the year• Now includes options in the left side menu for limiting your

search (vary depending on type of search and country version of Yahoo)

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Yahoo!

• Results are ranked in a different order to Google

• Image search incorporates Flickr

• Indexes first 500 K of a document (Google 101 K)

• Region command

– region:

• e.g. region:europe, region:mediterranean

• others are africa, asia, centralamerica, northamerica,

southamerica, mideast, southeastasia, downunder

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Yahoo!

• http://www.yahoo.co.uk/

• very busy interface!

• http://search.yahoo.co.uk/

• simpler, Google like interface

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Yahoo!

• http://search.yahoo.co.uk/

• Advanced Search hidden under “More”

• Similar options to Google Advanced Search

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Bing

• http://www.bing.com/ (was live.com)

• Described as a “decision engine”

• Results tend to be more consumer oriented

• Results vary considerably depending on the country version

– most features only available in the US version

• Incorporating real time, social media results into main search (US version)

• Advanced Search screen ‘minimalist” but can use commands (see Search Engine Summary and Comparison Chart http://www.rba.co.uk/search/compare.pdf)

• Major television advertising campaign in US and a few other selected countries

– http://www.youtube.com/user/bing

[general response in the UK – “what was that all about?”]

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Compare search engines

• TripleMe– http://www.tripleme.com/

– compares Google, Yahoo and Bing side by side

• Blindsearch– http://blindsearch.fejus.com/

– compare Google, Yahoo and Bing results for web or images

– vote on which are the best without seeing the branding

• Zuula– http://www.zuula.com/

– runs your search through a range of search tools one by one

– order can be customised

• Browsys Finder (was Intelways/Crossengine)– http://www.browsys.com/finder

– runs your search through a plethora of search tools one by one11 April 2023 Karen Blakeman www.rba.co.uk 35

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Specialist search tools

A few examples

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Intute

• Intute - Blog - Intute plans for the future – 2010 and beyond– http://www.intute.ac.uk/blog/2010/04/12/intute-plans-for-the-futur

e-2010-and-beyond/

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Google Scholar

• http://scholar.google.com/

• No source list

• Not comprehensive and omits many key scientific publications

• Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations

• Does not use publishers’ meta data

• Author search unreliable

• Search on year of publication unreliable

• “Google Scholar is brain damaged”Peter Jasco, Trends in Professional and Academic Online Information Services, presented at INFORUM, 22nd May 2007, Prague

Use with caution and be aware that there are huge gaps in coverage

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Scirus

• http://www.scirus.com/

• Scientific, scholarly, technical and medical information

• Elsevier journals

• Also web sites, patents and pre-prints

• Good advanced search features– date searching, author searching etc.

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Scirus

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iSEEK• http://www.iseek.com/ • Clusters results into topics, people, places, organisations, date & time• “Education” option – more research oriented pages

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Biznar

• http://www.biznar.com/

• Real time federated search of selected business resources, some of them “hidden web” or “deep web”

• Click on Advanced Search to see a list of the sources

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Search4oil http://www.search4oil.com

• Information on oil and gas exploration • Concentrates on technical papers (mostly priced)

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http://www.search4oil.com/

• People, Feature

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Chemspider• http://www.chemspider.com/

• A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository

• Users encouraged to correct errors in data from peer reviewed journals, patents, FDA etc.

• Does ChemSpider Have Millions of Errors?http://www.chemspider.com/blog/does-chemspider-have-millions-of-errors.html

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Healthmash.com

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Alacrasearch• http://www.alacra.com/alacrasearch/

• Google custom search engine

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LGSearch

• http://lgsearch.net/

• Another Google custom search engine

• Searches UK public sector web sites

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Directionlessgov.com

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New ways of accessing statistics

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Guardian World Government Data vs. data.gov.uk

Guardian Data Blog http://www.guardian.co.uk/news/datablog Guardian World Government Data http://www.guardian.co.uk/world-government-data - a better way of searching government statistics sites!

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Ranking Web of World Repositorieshttp://repositories.webometrics.info/

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(Added during the workshop)

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Wolfram Alpha

• http://www.wolframalpha.com/

• “Computational knowledge engine”

• “Curated data”– gathered from a variety of sources and added to their database

• Does not give you the source of the answers

• Sometimes very out of date

• Sometimes wrong

• Have to ask the question in the right way

• Good for maths homework!

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Images

• Be very, very careful when re-using images – check COPYRIGHT

• Google, Yahoo and Bing all have good image search options

• Check out Creative Commons images– does not mean you can use the image as you wish

– several CC licences with varying levels of restrictions

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Creative Commons and public domain images

• Karen Blakeman's Blog Free-to-use images might not be

– http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/

• Google advanced image search - use the pull down menu under

usage rights

• Flickr Creative Commons http://www.flickr.com/creativecommons

• Multicolr Search Lab http://labs.ideeinc.com/multicolr/

• Wikimedia Commons http://commons.wikimedia.org/

• MorgueFile.com http://www.morguefile.com/

• Geograph http://www.geograph.org.uk/

• Most of the images on US government web sites (but do check)

• Nasa http://www.nasa.gov/

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Images - Google

• Colour and similar image options now in main image search– only one colour can be selected

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Similar images

• Available in Google and Bing

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Images - Bing

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No page breaks – just keep scrolling down

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Images – Google Swirl

• Image Swirl in Google Labs

• http://image-swirl.googlelabs.com/

• Google experiments with Image Swirl– http://www.rba.co.uk/wordpress/2009/11/19/google-experiments-

with-image-swirl/

• Seems to concentrate on patterns and shapes rather than colours

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Images – Google Swirl

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Chromatik - Image search by colour http://chromatik.labs.exalead.com/

• Colour choice now in standard Exalead image search

– can select more than one colour

• More options on Chromatik

• Review at http://www.rba.co.uk/wordpress/2009/09/16/searching-for-images-by-colour/

• Search by colour and keyword

• Images from Flickr but can’t click through to original page to check copyright or creative commons licence

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Multicolr Search Lab http://labs.ideeinc.com/multicolr/

• Search for up to 10 colours

• No key word searching of content

• Flickr creative commons images

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Geograph.org.uk

• UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid

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Google Maps: Property

• http://maps.google.co.uk/

• Run a search on a post code, town or city and add property to your search.

• For example:– RG4 5BE property

• Location of houses and flats for sale or rent displayed on a Google map– can click through to further details

– street view

– photos (if available)

– transport links

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News

• Newspapers, journals, trade press

• Blogs

• Twitter

• Video

• Podcasts

• Set up alerts and RSS feeds

• Google News – http://news.google.co.uk/

– good regional, national, international and trade press coverage

– free sources only so misses some important publications

– useful way of identifying industry publications

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Where UK Newspaper Websites Get Their Traffic http://paidcontent.org/article/419-interactive-chart-where-uk-newspaper-websites-get-their-traffic/

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http://news.google.co.uk/

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Chipwrapper

• http://www.chipwrapper.co.uk/

• Google Custom Search Engine

• The Daily Express, Daily Mail, Daily Mirror, Financial Times, The Guardian, The Independent, The Sun, The Telegraph, ITN, Sky News, BBC

• Produced by Martin Belam– http://www.currybet.net/

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http://www.chipwrapper.co.uk/

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Twitter Greasemonkey script add-on in my personal Firefox – adds 5 latest tweets to top of all Google searches. http://mt-hacks.com/20090302-realtime-twitter-search-results-on-google.html

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News - Silobreaker http://www.silobreaker.com/

• not new but not widely known

• covers free resources

• news, blogs, video, tweets

• geographical location of stories

• social media and real time information

• people

• networks

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Video & Audio

• Search engines’ video/audio tabs

• YouTube, Vimeo.com, iTunes U

• Blinkx - http://www.blinkx.com/

• Truveo – http://www.truveo.com/ – country versions available

• Zuula - http://www.zuula.com/ – click on the video tab

• Browsys Finder (formerly Intelways/Crossengine)– http://www.browsys.com/finder/

– click on the video tab

• Podcasts associated with news stories on e.g. BBC, The Guardian, New Scientist, Nature etc.

• Odeo - http://www.odeo.com/

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Video Archives

• Recommended by a workshop participant– BBC Motion Gallery - BBC Archive

• http://www.bbcmotiongallery.com/gallery/home/archives.do

– NewsFilm Online

• http://www.nfo.ac.uk/

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iTunes – search on coeliac

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Voxaleadhttp://voxaleadnews.labs.exalead.com/

• Speech to text technology – search inside videos• Demonstration that is not up to date• Technology being incorporated into some news web sites

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Blogs and blog search tools

• Blogs are a very easy and quick means of publishing

• New postings are picked up within minutes - sometimes seconds – of publication

• RSS feeds for alerts and keeping up to date

• Google left side menu – Blogs

– By date and time

• Latest, Past 24 hours, Past week include large proportion of forums, news and press releases, blog postings

• Blog search tools– Look for the blogroll or list of links on a known, trusted blog

– Google blogsearch http://blogsearch.google.com/

– Blogpulse http://www.blogpulse.com/

– Icerocket http://www.icerocket.com/ (also Twitter and MySpace)

– Technorati http://www.technorati.com/

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Searching Twitter and tweets

• To use Twitter’s Find People you need to be signed in to Twitter

• Alternatively search for people or organisations using Tweepz (http://www.tweepz.com/)

• Searching public tweets

– http://search.twitter.com/, http://www.twazzup.com/

• Backtweets.com – enter the URL of a web site or page to see who has referred to it in a tweet

• Phil Bradley's weblog: Twitter Search - 20 alternative search engines

– http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html

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Twitter: search.twitter.com and twazzup.com

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http://search.twitter.com/ – advanced search

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Often doesn’t work!!

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Twitter fail whale

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Who is referring to you on Twitter?http://www.backtweets.com/

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Facebook

• Often used to pre-screen applicants for a job, so be careful what you put on your page!

• Track down individuals – Australian case– Lawyer uses Facebook to serve legal documents - ABC News

(Australian Broadcasting Corporation)

– http://www.abc.net.au/news/stories/2008/12/15/2447037.htm

• Look for groups or pages for an organisation (are they genuine?)

• Some professional groups

• Pages now used extensively to market organisations and services and for market research

• Reputation monitoring and management

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LinkedIn.com

• Check up on individuals, companies, groups

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Cluuz

• http://www.cluuz.com/

• “Cluuz … core technology understands the relationship between the entities, terms, or persons searched leading to more relevant, easy to understand search results”

• Network visualisation - easier to see connections between individuals and organisations than reading the text of a 10-20 web pages

• Results may change from one day to the next, one hour to the next

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Cluuz

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People networks & Search Tools

• Beware mash-ups– a website or application that combines content from more

than one source to generate a new page or resource

– usually automated with minimal human input or control

– For example:

• Zoominfo

• http://www.zoominfo.com/

• uses multiple web sources to generate profiles of people and networks

• subject of a profile can update or correct their profile but no checking done by Zoominfo

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123People.com

• Searches

– image sections of major search engines

– Flickr

– Facebook

– MySpace

– LinkedIn

– blogs

– web

– videos

– news

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The People Search Engine – Whoozy.com

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Pipl http://www.pipl.com/

“Pipl's query-engine helps you find deep web pages that cannot be found on regular search engines.

Pipl is designed to retrieve information from the deep web, our robots are set to interact with searchable databases and extract facts, contact details and other relevant information from personal profiles, member directories, scientific publications, court records and numerous other deep-web sources.”

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Search tools for social media• Excellent presentation from Phil Bradley covers the best

– http://www.slideshare.net/Philbradley/social-media-search-engines – “20 search engines that each add something into social media

search, and they’re all worth exploring in some detail”

• My two personal favourites from his list– http://www.icerocket.com/– http://www.addictomatic.com/

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Netvibes.com• New dashboard feature (must be signed in to your Netvibes account)

– type in your keywords and Netvibes automatically searches across news, social media, videos etc.

– looks in places you might not think of

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Design your own search engine

• For

– regularly searched sites

– selected sites on a topic

– searching sites on a reading list

• Google Custom Search Engines

– http://www.google.com/cse/

– at least hundreds of sites, maybe thousands!

– can import lists of sites

• Need a Google account to set one up

• Cannot search password protected sources or sites where you have to fill in a form to access the information

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Create your own Google CSE

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Host it on Google

• Keep it private or make it public

• URLs are horribly long but you can create a TinyURL, Bit.ly URL etc. to make it easier for your users

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Disappearing pages

Search engine cache copies– Google, Yahoo, Bing

Firefox users– install the Resurrect Pages add-on

UK Web Archive http://www.webarchive.org.uk/ukwa/ Wayback machine

– http://www.archive.org/– from 1996 to about 1 year ago– navigate the archived site or type in the full URL of the document if

known

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Wayback Machine

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Further information & keeping up to date

• Information World Review (IWR) and IWR Blog– http://www.iwr.co.uk/, http://blog.iwr.co.uk/

• Phil Bradley’s Blog– http://philbradley.typepad.com/

• Karen Blakeman’s Blog– http://www.rba.co.uk/wordpress/

• Search engine blogs (take your pick – Google has dozens)– http://www.google.com/press/blogs/directory.html

• Google Blogoscoped– http://blogoscoped.com/

• Annual Online Information Exhibition, London, 30th November – 2 December 2010– http://www.online-information.co.uk/

– Extensive programme of free seminars, updates and master classes on the exhibition floor.

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