THE CHALLENGES OF A MODERN JOURNALISTS WORKING IN AN ONLINE SPACE

ONLINE JOURNALISM

Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

The primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video and some interactive forms, and disseminated through digital media platforms.

CHALLENGES

Breaking the news Quality vs Speed Readers are changing Overworked Pace of Change Monetization Print reaches more audiences News will have to go readers

Breaking the news

Competing with:Social MediaCitizen journalists/ BloggersOther outlets

Solutions

Information is NOT JournalismFocus on content

Context/Judgement/Analysis/AnglesEmbrace social media

As a sourceCurate/AggregateCrowd sourcing

CURATE

Quality vs Speed

No time for verificationNo time to confirm accuracyToo many levels in newsroom No time for thinking through

articles

Solutions

Cross-platform verificationKeep a source databaseWrite fasterLessen level – editors on standby

Readers Changing

Shorter concentration spanUsers want shorter articles

Experience the story Multimedia for storytelling

Readers want to be part of storyInteractivity

Readers do not want to be talked down to

SolutionsShorter articlesUse different types of article

Listicles e.g. BUZZFEEDInfographs e.g. Piktoart/thinglinkHyperlinks

Multimedia for storytellingVideos Audio

InteractivityUse simpler language

LISTICLE

INFOGRAPHIC

Overworked

24-hour news cycleWorking in online & printMaking multimedia is time-

consuming

SolutionsKeep plugged inDo what you loveEffective use of social mediaOutlets use shiftFind ways to remunerate

Flexi-time Based on output

Pace of Change

Constant changes in technology

Monetisation

Audiences are increasingly fragmented

Advertisers have the upper handNewsrooms need to build new

revenue models.

Print reaches more people

Print is the most effective way to reach markets.

In most newspapers revenue and profit comes from print.

News has to go to reader

The modern audience doesn’t expect to work hard to find the news.

Journalists must be able to write, report and market stories.

Reporters need to know how to use SEO to their advantage.

Online journalist have to do everything to bring more people to their work.

Future of Online Journalism

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