21st Century Challenges

For Journalists and Communications Professionals

Framework

Shrinking markets, functional convergence and the “mobilization” of traditional media forcing journalists and communicators in the 21st

Century to redefine who they are.

Moore’s Law Applied• As technology advances,supporting hardware decreasesin size• Resources needed to supportmedia production and distributionare diminishing

Changes

• Shrinking Markets– Conglomeration of media

resulting in decreased competition and scarce job market for media professionals

• Functional Convergence– Market pressures forcing

media professionals to play multiple roles

• Mobilization of Media– Rise of mobile requires new

ideas and investments

Challenges

Change Challenge

Shrinking

Markets

Increased Job Market Compet

ition

Functional

Convergence

Higher Expectations

Mobilization of Media

Investment in

Innovation and Researc

h

Solutions• Entrepreneurship and

Alternative Careers in Communications

• Establishing Relationships and Focusing on Narratives

• Commitment to Innovation and Thinking “Mobile First”

QUESTIONS?