the catalytic effects of changing design and cultures
TRANSCRIPT
designers interact between industry, users and other actors
industry
consumers
design
Brutal use of resources
Is this the end user? 98% of products are thrown away within 6 months
Image source: Chris Jordan
source: Edwin Datschefski & United Nationa University
Brutal with people
Image source: Edward Burtvnskv
Valuable resources are wasted
Image source: Maciej Dakowicz
designers can influence how people consume, use, behave …
industry
consumers
design
new context
Source: NewScientist.com
creativity
design innovation
culture
Culture is the way in which a group of people solve problems and reconciles dilemmas (Schein, 1985)
"innovation changes the values onto which the system is based” (Schumpeter, 1930)
Creativity is the ability to recognise unusual patterns and relationships and produce novel ideas or things.
Social innovation addresses social needs. It is based on using people, trust and creativity to make something reliable within a community
“ “
Enabling technology Social needs
Community housing for elderly people sharing collective spaces
Responsible innovation is conscious of the societal impacts of technology. It caries the science ethical along the innovation process.
“ “
An innovation is an idea that is further developed so that it is
reliable on a meaningful scale. (Senge, 2006)
Idea Innovation
Does scale respect Identity?
Image source: Robin Collyer, Yonge Street, Willowdale, 1995
"innovation changes the values onto which the system is based” (Schumpeter)
Does scale respect well-being?
www.blaencamelbox.com
Google translates cultures
new context