ethnography of the future changing attitudes and changing cultures
TRANSCRIPT
Ethnography of the Future
Changing Attitudes and Changing Cultures
Media and Us
What is the most important/powerful factor that has shaped who you have become?
How did we become us?
The world when you were born…http://www.youtube.com/watch?v=TZb0avfQme8
So what will the world be like in another 10 years?
Technological Change
How powerful is technological change? “Western society has accepted as unquestionable a
technological imperative that is quite as arbitrary as the most primitive taboo: not merely the duty to foster invention and constantly to create technological novelties, but equally the duty to surrender to these novelties unconditionally, just because they are offered, without respect to their human consequences.” – Lewis Mumford
“I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours.” - John F. Kennedy
Technological Change
Has this always been the issue, or is this a “modern” issue? “Lo! Men have become the tools of their tools.” -
Henry David Thoreau (1817-1862)
http://www.youtube.com/watch?v=DQdGvfV4WnU
2000 2010
2000 2010
2000 2010
2000 2010
2000 2010
95% of market
5% of market
97% of market
3% of market
Technologies of the future
Augmented Reality
Technologies of the future
Semantic webTeaching machines how to understand the
information on the internet
Technologies of the future
RFID (Radio frequency identification)
Adding it up
Internet doubles in size every 12 monthsYoutube is now larger than the entire internet was in
2000
CPU processor speeds double every 12 months
How does this affect our lives?Faster, smaller, more powerful technology
What Next? - Technology
http://www.youtube.com/watch?v=bLiX5d3rC6o
http://link.brightcove.com/services/player/bcpid1813626064?bctid=10288173001
http://www.youtube.com/watch?v=IX-gTobCJHs
What Next? – Bio-tech
http://www.youtube.com/watch?v=OxcbrLcYSUw&feature=fvw
The Crisis of Significancehttp://www.youtube.com/watch?v=YyRlRH-1T9M