the canary in the coalmine - what governments need to learn from social
TRANSCRIPT
LET’S REDEFINE THE VALUE OF SOCIALby @gerriesmits
15/09/15
THE CANARY IN THE COALMINE
My Past…
But also…
H E L L OI am
I help organisations make the most of the impact of ‘digital ‘.
Social Media is The Canary. It’s showing us in which direction the
world is changing. We need to learn from The Canary, in order to survive the Coalmine.
REVERSE ENGINEER
KEEP CALM AND
Personalisation
1
Personalised Communications. No size fits all.
Feed The Feed
You don’t reach anybody.
You earn somebody.
From push to pull to earned push
Personalised Services
We need to wonder…
How can governments deliver personalised
communication + personalised services to
increase relevance?
Digital Identity
2
From surfing the web…
… to digital profiles
Username
GOPassword
Who needs passwords?
A-account
Identity as an API: “log in with”
“e-Residency offers to every world citizen a government-
issued digital identity and the opportunity to run a trusted
company online, unleashing the world’s entrepreneurial
potential.”-
https://e-estonia.com
We need to wonder…
What identity services do we offer?
How can we get to know our people?
What does identity mean in a digital world?
Transparency
3
Data is Open by Default
The fight for personal data
Why people use social login
We need to wonder…
How can governments win trust?
Who owns people’s data?
Co-culture
4
Impact on information creation
source: http://wikistream.wmflabs.org/
From “to” to “with”.
We need to wonder…
How can we unlock people’s potential?
How can we embed ‘co-culture’ in everything we
do?
The Audience With An Audience
5
We capture, we share
Self-publishing heroes
Can you let other people say it?
From Pageviews to Share Value
“A company without a story is a company
without a strategy.”-
Marc Andreessen
We need to wonder…
Are our communications and services shareable?
What does brand ambassador mean for a
government?
Intermezzo: Culture Eats Strategy For Breakfast
i
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”- Jack Welch, ex-CEO General Electric
Everything starts with the user
6
Convenience + speed
Do you understand your users?
We need to wonder…
Small + quick = beautiful
7
50
Per month
Average changes to Google search algorithm
“We have a strategic plan. It’s called doing things.”
- Herb Kelleher Southwest Airlines
Lean Start-Up
How can we become more agile & flexible?
How can we make things that are never finished?
We need to wonder
Be a platform
8
“Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
Airbnb, largest accommodation provider, owns no real estate.
Something interesting is happening.”
- Tom Goodwin, senior VP of strategy & innovation at Havas Media
Who needs hotels?
Source: sumfinity.com
0
1,75
3,5
5,25
7
Days spent in BerlinAirBnB Hotels
0
225
450
675
900
Money spent in BerlinAirBnB Hotels
Who needs banks?
Ping pong paddles anyone?
“Citizens are connected like never before and have the skill sets and passion to solve problems affecting them locally as well as nationally.
Government information and services can be provided to citizens where and when they need them.
In this model, government is a convener and an enabler rather than the first mover of civic action.”
- Tim O’Reilly
aOS = Antwerp Operating System
We need to wonder…
Is it government’s job to build websites or apps? Shouldn’t we build good
frameworks & APIs?
Finally
f
Define Next Steps on 3 Levels
Culture For Digital
Context
Digital Strategy
SocMed Strategy
They were 8 when YouTube launched.
1997
Year of birth for people turning 18 this year.
