the buzzr.com private label platform for creating and maintaining smb websites
TRANSCRIPT
Creating Ancillary SMB Subscription Revenue with
Digital Marketing Services and Websites
Set Your Sites Higher!
SMBs Are Uncertain About Their Latest Digital Marketing Options
And Stale Technology Is Common
• Most small sites/micro-sites function more like a dead brochure than a living website.
• No integration with Social Media
Yet Number of Websites is Accelerating
Source: Netcraft
Creates a Big Opportunity for Trusted SMB Service Providers
To Offer A Comprehensive Digital Marketing Suite
• Include:– A Dynamic, Hosted
Website– Mobile Site – Self-Service Publishing
Tools– SEO Tools– Social Media Tools– Digital Advertising– Analytics
Leveraging the Buzzr Platform• The Buzzr Platform Provides Software for
An All-In-One Suite of Digital Marketing Services
• Advanced Social Publishing/Social Media Tools but Simplified for Regular People
• SEO, Social Media Integration, Visitor Engagement, Repeat Visits, Analytics.
Features Multi-Site Controls
• Unlimited sites/micro-sites on the same code & database & networked user profiles
• Centralized dashboard shows user and website activity
State of the Art WCMS Technology
• Same powerful “Drupal” publishing technology used in the enterprise space for thousands of large websites
• But simplified and
streamlined by Buzzr
WCMS Technology Leaders
• Elite consulting firm Lullabot is the Buzzr technology lead and co-owner
• Clients include: The Grammys, Sony Music, IBM, O'Reilly Media, Lifetime Television, MTV UK, Fast Company, Harvard University, the BBC, Verizon, Washington Post
No Hassle: Software as a Service in the Cloud
• We handle hosting, security, performance and feature upgrades
• Official Rackspace Partner
• 24x7, 365 Server Support
Custom QuickStarts/Site Cloning to Dramatically Speed Up Build Times
• Complete websites in specific verticals: use ours, hire us, or make your own E.g. Restaurants, stores, spas
• Clone entire site with one click. Then you or user can customize with point & click tools
Easy Yet Powerful Drag & Drop for Non-Technical End Users
Point & Click Design Suit, plus Optional CSS
• Movie
Variable End User Permissions to Create Even Simpler User Interfaces
• Simplify end user controls by limiting access to features based on roles you assign to different users
Example of End User with Limited Permissions
Summer 2012: Fully Integrated Mobile Websites
• Content from website automatically creates and updates mobile/tablet site
• Shared dashboard with standard website
Built in SEO
• Meta-tags• Clean URLs• Site Verification• XML Site Maps• Google Analytics
Built in Social Media
• Auto-Tweet• Twitter-stream integration• Facebook and YouTube
channel integration• Share This with multiple
social services• Community features (e.g.
comments, forums, ratings/reviews)
Sample Client: Largest Ace Hardware Stores’ Digital Marketing Service Provider
• Shaved average site build times by about 80% •Charge about $5,000 for average site build
• Support fees of $500 to $1,000 per month (bundled with SEO and content support)
Actual Client Website
Sample Client:La Nacion, Largest Media Co. in Costa Rica
•Created Fussio.com brand Spanish-language platform (now in beta)
•One-time $1000 design and customization fee
•$99 a month for a package of SEO/Social Media support, display ads, directory of sites
•1,000 client target within 12 months
Actual Quickstart from Fussio
Sample Quickstarts from La Nacion
Option to Create a Networked Business Directory Central Site
• Create a central directory of micro-sites with feeds from full sites
• Centralized user profiles/social network
• Create more value than a stand-alone website
High Touch Support
• We handle feature & security upgrades, performance optimization & scaling
• Training (on-site or virtual)• Personal support reps• Option for Buzzr to Handle
Fulfillment of Your Customers’ Design and Support Needs
Long-Term Stability Guarantee
• Technology Escrow Services available to guarantee you’ll have the software even if we discontinue the product.
