The Business Plan is DeadLong Live the Business

Model!

Entrepreneurs competing for the StartUp Cup will be rewarded for . . .

Building AViable

Business Model

Testing Business Model Assumptions by Going to Market With Your Product and/or

Service

Securing Customers Who Are Willing To Pay For Your Product

and/or Service

Generating Revenue

Being Coachable

Never, Ever Giving Up!

What Is The Difference Between aBusiness Plan And aBusiness Model?

Business Plan = StaticThe Business Plan is Dead

A well written plan that projects an unknown future with detailed graphs and pretty pictures, generally, focused on raising money

Typically not connected to reality of current market conditions

Business Model = DynamicLong Live the Business Model!

Supports Going to Market Quickly & Testing Assumptions

Securing Customers & Generating Revenue as Quickly as Possible

Your goal as an entrepreneur with a new

business concept is to identify a business model, test assumptions, secure

customers, and evolve your model as you grow revenue

and market share.

What used to take year’s now takes months

What took lots of money now takes less

Ask yourself how little money do I need to get my company off-the ground?What is the quickest path to generating revenue?

Business Model Defined:

A business model describes the rationale of how an organization creates, delivers, and captures value

Utilize The Business Model Scorecard. Self-Guided Visual Thinking Tool Specifically Designed to Accelerate StartUp

Business Model Design

Step I: What Value Are You Providing?

How Are You Different?What Need Are You Filling?

Step II: Designing Your Core

Customer• Who is your target customer• Everyone is not your customer• Why will they buy your offering?

Product/Service• What are you selling?• Be specific

Market• How big is your market?• What is the growth potential?

Vehicle/Channel• How are you going to get your product or service to your customer?

Step III: Understanding Your Financials

Revenue• How will you generate revenue?• How many revenue streams are there?

Expenses• What will you spend money on?• Phone, travel, legal, tech, design, etc.

Resources• What connections can you leverage?• What resources do you need?

Step IV: Building Your Team

Team• What talents and skills do you require?• Legal, designer, developer, marketing?

Promotion• Getting your message and story out?• Internet, events, direct marketing?

Sales • How are you going to close the deal?• How will you turn potential into sales?

Funding• How are you funding your StartUp?• Friends, family, fools, credit cards?

Step V: Action and TestingStop Talking, Start Doing!

Engage The Judges and Coaches

Build Your Team and Collect Talent

What Are You Waiting For?

Start Designing Your Business Model Today!

Stop Talking! Start Doing!