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The Business Plan :The Business Plan :Creating and StartingCreating and Starting

The VentureThe VentureHadi SantonoHadi Santono

(Chapter 7, Entrepreneurship, 6(Chapter 7, Entrepreneurship, 6thth Edition, 2005Edition, 2005

Hisrih, Peters, ! Shepherd, "#ra$%Hill &r$in'Hisrih, Peters, ! Shepherd, "#ra$%Hill &r$in'

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earning )*+eties- To de.ine $hat the *usiness plan is, $ho prepares it, $horeads it, and ho$ it is ealuated/

- To understand the sope and alue o. the *usiness plan toinestors, lenders, eplo1ees, suppliers, and ustoers

- To identi.1 in.oration needs and soures .or eah ritialsetion o. the *usiness plan/- To enhane a$areness o. the a*ilit1 o. the internet as an

in.oration resoure and areting tool/- To present e3aples and a step *1 step e3planation o. the

*usiness plan/

- To present help.ul 4uestions .or the entrepreneur at eahstage o. the planning proess/- To understand ho$ to onitor the *usiness plan/

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Planning as Part o. The

Business )peration- Planning is a proess than neer ends .or a*usiness/

- &t is e3treel1 iportant in the earl1 stages o.

an1 ne$ enture $hen the entrepreneur $ill needto prepare a preliinar1 *usiness plan/- s the enture gro$ up to ature *usiness,

planning $ill ontinue - Plan a1 *e short ter or long ter, strategi or

operational/

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hat is Business Plan8- The *usiness plan is a $ritten douentprepared *1 the entrepreneur thatdesri*es all the releant internal ande3ternal eleents and strategies .orstarting a ne$ enture/

- &t is a integration o. .untional plans suh

as areting, .inane, anu.aturing, salesand huan resoures/

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ho should $rite the

plan8- The *usiness plan should *e prepared

*1 the entrepreneur/

- The entrepreneur a1 onsult $ithan1 other soures in itspreparation, suh as la$1ers,

aountants, areting onsultants,and engineers/

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Sope and Value o. the Business

Plan 9 ho eads The Plans8- The *usiness plan a1 *e read *1

eplo1ees, inestors, *aners, entureapitalists, suppliers, ustoers, adisors,

and onsultants/- There are three perspeties should *eonsidered in preparing the plan :9 Perspetie o. the entrepreneur

9 "areting perspetie9 &nestor;s perspetie

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Sope and Value - The *usiness plan is alua*le to the entrepreneur,potential inestors, or een ne$ personnel, $hoare tr1ing to .ailiari<e theseles $ith the

enture, it goals, and o*+eties/9 &t helps deterine the ia*ilit1 o. the enture in adesignated aret

9 &t proides guidane to the entrepreneur in organi<inghis or her planning atiities

9 &t seres as an iportant tool in helping to o*tain.inaning/

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Ho$ do Potential enders and

&nestors Ealuate The Plan8- =our Cs o. Credit:

9 Charaters9 Cash .lo$

9 Collateral9 E4uit1 o. Contri*ution

- nother 9 "areta*le9 Pa1*a period

9 is9 =easi*ilit1, et

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Presenting The Plan- &t is o.ten neessar1 .or an entrepreneurto orall1 present the *usiness plan *e.orean audiene o. potential inestors/

- &n this t1pial .oru the entrepreneur$ould *e e3peted to proide a short(perhaps 20%inutes or hal.%hour'

presentation o. the *usiness plan/

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&n.oration >eeds- Be.ore oitting tie and energ1 to preparing a *usinessplan, the entrepreneur should do a 4ui .easi*ilit1 stud1 o.the *usiness onept to see $hether there a an1 possi*le*arriers to suess/

- The in.oration, o*taina*le .ro an1 soures should .ouson areting (segenting, targeting, and positioning',.inane (list o. all possi*le e3penditures, deand .oreast,reenue', and prodution (loation, anu.aturingoperations, ra$ aterials, e4uipent, la*or sills, spae,oerhead' /

- &nternet an *e a alua*le resoure/

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)utline o. a Business Plan- &ntrodutor1 Page9 >ae and address o. *usiness

9 >ae(s' and address(es' o. prinipal(s'9 >ature o. *usiness

9 Stateent o. .inaning needed

9 Stateent o. on.identiall1 o. report

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)utline - E3eutie Suar1 9 Three to .our pagessuari<ing the oplete *usiness plan9 hat is the *usiness onept or odel8

9 Ho$ is this *usiness onept or odel uni4ue8

9 ho are the indiiduals starting this *usiness8

9 Ho$ $ill the1 ae one1 and ho$ uh8

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)utline - Enironental and &ndustr1 nal1sis9 =uture outloo and trends9 nal1sis o. opetitors9 "aret segentation9 &ndustr1 and aret .oreasts

- ?esription o. Venture9 Produt(s'9 Serie(s'9 Si<e o. *usiness9 )..ie e4uipent and personnel9 Baground o. entrepreneurs

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)utline - Prodution Plan9 "anu.aturing proess (aount su*ontrated'9 Ph1sial plant

9 "ahiner1 and e4uipent9 >aes o. suppliers o. ra$ aterials

- )perational Plan9 ?esription o. opan1;s operations

9 =lo$ o. orders .or goods and@or series9 Tehnolog1 utili<ation

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)utline - "areting Plan9 Priing9 ?istri*ution9 Prootion

9 Produt .oreasts9 Controls- )rgani<ational Plan

9 =or o. o$nership9 &denti.iation o. partners or prinipal shareholders9 uthorit1 o. prinipals

9 "anageent%tea *aground9 oles and responsi*ilities o. e*ers o. organi<ation

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)utline - ssessent o. is9 Ealuate $eaness o. *usiness9 >e$ tehnologies

9 Contingen1 Plans- =inanial Plan

9 Pro .ora inoe stateent9 Cash .lo$ pro+etions9 Pro .ora *alane sheet

9 Brea%een anal1sis9 Soures and appliations o. .unds

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)utline - ppendi3 (ontains *aup aterial'9 etters

9 "aret researh data9 eases or ontrats

9 Prie lists .ro suppliers/

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Asing and &pleenting

The Business Plan- The *usiness plan is designed to guide theentrepreneur through the .irst 1ear o.operations/

- &pleentation o. the strateg1 ontainontrol point to asertain progress and toinitiate ontingen1 plan i. neessar1/

- Business plan not end up in a dra$er

soe$here one the .inaning has *eenattained and the *usiness launhed/

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"easuring Plan Progress- Entrepreneur should he the pro.it and lossstateent, ash .lo$ pro+etions, and in.orationon inentor1, prodution, 4ualit1, sales, olletion

o. aounts reeia*le, and dis*urseents .or thepreious onth/9 &nentor1 ontrol9 Prodution ontrol9 ualit1 ontrol

9 Sales ontrol9 ?is*urseents

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Apdating the Plan- The ost e..etie *usiness plan an*eoe out%o.%date i. ondition hange/

- &. the hange are liel1 to a..et the

*usiness plan, the entrepreneur shoulddeterine $hat reisions are needed/- &n this anner, the entrepreneur an

aintain reasona*le targets and goals and

eep the ne$ enture on a ourse that $illinrease pro*a*ilit1 o. suess/

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h1 Soe Business Plans

=ails8- #oals set *1 the entrepreneur are unreasona*le/- #oals are not easura*le- The entrepreneur has not ade a total

oitent to the *usiness or to the .ail1/- The entrepreneur has no e3periene in theplanned *usiness/

- The entrepreneur has no sense o. potentialthreats or $eanesses to the *usiness/

- >o ustoer need $as esta*lished .or theproposed produt or serie/

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Suar1 /

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uestions and Coents

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Than ouThan ou