the business plan
DESCRIPTION
TRANSCRIPT
The Business Plan
Business Plan Sections
• Executive Summary• Description of Business• Mission Statement• Situational Analysis• SWOT Analysis• Marketing Plan
• Operational Analysis• Business Resources• Business Strategy• Break-Even Analysis• Controls and Evaluations• Contingency Plan
Format
• Three ring view binder
• Cover sheet in view frame
• Table of Contents
• Number pages
• Each section starts with a headers on a separate page
• Grammatically correct/ correct spelling
Executive Summary
• First section but prepared last
• Summarizes the entire plan
Description of the Business
• Purpose of the business
• Location
• Objectives
• Form of organization
• How it will operate
Mission Statement
• Fundamental purpose
• Philosophy
• Concise and easily internalized
Situational Analysis
• External environmental scan
• Feasibility determination
SWOT Analysis• Strengths• Weaknesses• Opportunities• Threats
COMPETITIVE ANALYSIS
Who are they?
Where are they?
Percent of market
Competitive edge
Strengths
Weaknesses
Marketing Plan
• What will be provided
• To whom
• Where and how will it be delivered
• Promotion and sales strategies
• Pricing
• Introductory marketing campaign
• Campaign evaluation plan
Operational Analysis
• Physical plant
• Fixed and variable costs
Business Strategy
• Quantifiable objectives
• Timeframe for achieving them
• Plan for addressing weaknesses
• Plan for addressing threats
BUSINESS RESOURCES
• Personnel needs
• Expertise
• Training
• Financial resources
Break-Even Analysis
• Point at which all costs are met
• Further income is profit
Controls and Evaluation
• Monitoring and measuring
• Quality Control
Contingency Plan
• Plans in the event of business failure
• Plans for dealing with set-backs
Business Plan Presentation
Guidelines
Introductions
• Issue word processed handouts to Prof.
• Handouts should include team names and sections each will present
• Introduce each member of the team to the audience
Present the Business
• Name of the business
• A picture relevant to the type of business or product
Business Concept
• Describe the business
• 4 to 5 bullets
Mission
• Write out your mission statement
Situational Analysis
• 3 to 5 slides
• Competitive analysis (name, strengths, weaknesses, competitive edge – don’t present more than two)
• Economic analysis (1 or 2 bullets)
• Technological Analysis (1 or 2 bullets)
• Political Analysis (1 or 2 bullets)
Situational Analysis (cont.)
• Legal and Regulatory Analysis (1 to 5 bullets)
• Sociocultural Analysis (1 or 2 bullets)
Business Plan Presentation
Guidelines
SWOT Analysis
• Strengths (1 or 2 bullets)
• Weaknesses (1 or 2 bullets)
• Opportunities (1 or 2 bullets)
• Threats (1 or 2 bullets)
• 1 or 2 slides
Business Strategy – slide 1
• Amount of money needed
• Sources of funds
• Form of ownership
Business Strategy – slide 2
• Facilities
- location
- design and layout
Business Strategy – slide 3
• Strategy to capitalize on strengths
• Two to three bullets
Business Strategy – slide 4
• Strategies to take advantage of opportunities
• 1 to 3 bullets
Business Strategy – slide 5
• Strategies to offset weaknesses
• 1 to 3 bullets
Business Strategy - 6
• Strategy to meet threats
• 1 to 3 bullets
Marketing Plan
• Target market
• Message
• Start and end dates
• Promotional mix
• Evaluation methods
Business Resources
• Biographical data on owners
1 or 2 slides
Staffing levels
Positions needed (other than owners)
Business Resources
• Sources of funding
Owners equity
Sources of debt funding
Controls
• Quality control (1 or 2 bullets)
• Product safety (1 or 2 bullets)
• Facilities security (1 or 2 bullets)» Customer service (1 or 2 bullets)
Contingency Plan
• 1 slide
• Will you break even in the first year?
• How will you know you have failed?
• How will you deal with business failure?
General Guidelines
• Proper business attire
• Do Not Read to the Audience
• Speak loudly and slowly
• Make eye contact
• Arrange presentations so each speaker only presents once
General Guidelines (Cont)
• Dark slide background – white font
• Light slide background – dark font
• Only light and subtle background designs or no design
• Use default font size
• All team members have copy of ppt.
• Know all sections of the presentation
Break-Even Analysis
• End power point
• Open Excel B/E analysis spreadsheet
• Present B/E analysis