The Business of (Story) Maps

Mark Cygan mcygan@esri.com

David Watkins dwatkins@esri.com

What is a Story Map?

• Esri Story Maps combine authoritative maps with narrative text, images, and multimedia

content.

• They make it easy to harness the power of maps and geography to tell your story.

San Diego Story Map

What do you need?

An idea or inspiration

and thinking… Web map(s)

Story Map

Media

A great story has great maps

A great story has great media

Where do you store media?

• Flickr

• YouTube, Vimeo

• ArcGIS Online

• Your own servers

• Google

• Others

Choose your Story Map Template

How an IMIA member is using story maps to drive business

Silk Road

Coltan

Federal Aid

Legislative Districts

Create your own story map

Take Aways

Anyone can make a map

Multiple options

Choose how you want to work

Scene viewer

ArcGIS Pro

Map viewer

Story Maps work across all your devices

Author once, engage with many

Story Maps are embeddable

Story Maps are extendable

Time Aware

in a Story Map Journal

Story Map Series

in a Story Map Journal

What story do you have to tell?

Questions?

Training courses

www.esri.com/training

Other resources

http://storymaps.arcgis.com