the business advantages of lead forensics software

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03/01/2014 1

The Business Advantages

Of Lead Forensics

Software



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03/01/2014 2

Who Are

Lead Forensics is an online lead generation solution that reveals the

identity of your unknown website visitors.

KEY STATS:

Only 2% of your website visitors will make contact with you. This means

that 98% of your web visitors are taking a look at your site, and then

leaving.

What if there was a way to find out who these people are? Even better,

how about knowing what they are interested in, as well as gaining access

to accurate contact information?

Lead Forensics can achieve this, and much more.

?



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03/01/2014 3

Why B2B Lead Generation Software?

More than two thirds (68%) of companies report struggling with lead

generation.1

Are you looking for more quality business leads?

Let’s say you’ve made a website and you’re getting lots of traffic. Even though

you’re getting visitors, customers may not be getting in touch, sound familiar?

If you can’t convert visitors into leads, it doesn’t matter how many visitors you have!

This is where B2B lead generation software will help.

Companies that excel at lead nurturing generate 50% more sales ready leads

at 33% lower cost.2



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03/01/2014 4

The Problem – Is Your Marketing

Targeted To The Right Audience?

When it comes to B2B marketing, it’s incredibly important to market your

products and services to the right audience.

61% of B2B marketers send all leads directly to Sales; however, only

27% of those leads will be qualified.3

For any marketer, you’ll be desperate to understand more about your

audience; how they found your website, the pages they’ve looked at and so

on.

With accurate insights and data this is where Lead Forensics can help your

business.



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03/01/2014 5

The Problem – Are You Wasting Your

Time With Your Sales Process?

.

Do you have a clear picture of who you’re calling,

and why you’re calling them? Cold calling in the

hope of improving sales can sometimes feel like a

wasted effort.

Nearly half (45%) of companies report that their

sales reps need help figuring out which

accounts to prioritise.4

For any salesperson, you’ll want to know if leads

are worth pursuing, and which leads to prioritise.



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03/01/2014 6

The Solution – Shed Light On Your

Unknown Website Visitors Lead Forensics is designed to reveal the identity and site interests of your

unknown website visitors.

Ordinarily, your website visitors are unknown:

• You don’t know who they are

• You don’t know what they want

• You have no way of connecting with them

Lead Forensics sheds light on your visitors – and turns suspects into

prospects.

It also turns visitors into hot sales leads.



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03/01/2014 7

How Does Lead Forensics Work?

With Lead Forensics IP tracking software, your business can enhance and

streamline your sales process and convert sales at a higher rate.

With Lead Forensics you get access to (but not limited to):

• Who is visiting your site

• What company they are from

• Which pages/services they looked at whilst visiting

• Company website, turnover, SIC industry code and contact details

All of this information is delivered via a simple and sleek interface that is

easy to navigate and secure to log in to.



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03/01/2014 8

What Are The Key Benefits?

Gain a competitive edge in your industry or sector over your rivals.

With Lead Forensics there are a host of benefits for both B2B sales and

marketing, including:

• Identify and close in on new quality sales leads

• Prioritise your sales outreach

• Reduce time wastage on cold calling and unnecessary marketing tactics

• Increase sales leads and conversions

• Hit higher sales targets

• Identify cross selling opportunities for existing clients

• Increase your online ROI

Both your sales and marketing departments can benefit immensely from

using Lead Forensics.



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03/01/2014 9

How Will Your Sales Team Use

Lead Forensics?

If B2B lead generation is what you’re after, look no further than Lead

Forensics.

Your sales team can access visitor information, including:

• Full company contact details

• What pages they have viewed

• The best way to make contact with each lead

Simply view the visitor data using the interface and prioritise the hottest

leads. You can even use bespoke or Trigger reports to note sales team

members when specific activity has taken place on your website pages.



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03/01/2014 10

How Will Your Sales Team Benefit

From Lead Forensics?

With so many website users visiting your site, but not enquiring, Lead

Forensics enables you to identify visitors and new sales leads you didn’t

even realise you had.

This will help your Sales team:

• Spend less time researching website visitors

• Spend less time making cold calls

• Identify hot prospects

• Identify cross selling opportunities

• Become more effective as a department



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03/01/2014 11

How Will Your Marketing Department

Use Lead Forensics?

If information on site visitors is what you’re

after, Lead Forensics is ideal.

This helps marketing departments understand

more about:

• Visitor’s profiles

• Visitor’s intentions

• The channels driving visitors

Additionally, it allows your marketing teams to

easily assign leads to sales team members.



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03/01/2014 12

How Will It Help Marketing

Departments?

Lead Forensics can help your marketing department to:

• Identify potential leads and pass onto the sales team

• Provide an accurate profile of all website visitors

• Increase conversions from your online marketing activity

• Increase overall ROI from your online marketing activity

• Access reports to measure volume of traffic

• Access reports to identify visitors from different marketing channels

• Understand if specific pages need more content or calls to action to

drive more traffic



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03/01/2014 13

Contact Lead Forensics

Utilise the full power of Lead Forensics software today!

Lead Forensics is an online lead generation solution that reveals the

identity of your unknown website visitors. Use the software and maximise

your ROI by finding new leads that are more likely to convert.

For more information on this powerful tool, contact us today:

Web: www.leadforensics.com Phone: 0203 131 0995

http://www.leadforensics.com/

https://en-gb.facebook.com/leadforensics

http://www.twitter.com/LeadForensics

https://plus.google.com/+LeadforensicsB2Bleadgeneration/posts

http://www.youtube.com/user/LeadForensics



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03/01/2014 14

Sources

1. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-Sales-Marketing-

and-Lead-Generation-Stats-that-Will-Blow-Your-Mind

2. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-

Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx

3. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-

Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx

4. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-Sales-

Marketing-and-Lead-Generation-Stats-that-Will-Blow-Your-Mind

http://info.prosalesstaff.com/blog/bid/147687/30-B2B-Sales-Marketing-and-Lead-Generation-Stats-that-Will-Blow-Your-Mind



























http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx


































































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03/01/2014 15

Image Sources http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-

sales-conversion

http://www.bigstockphoto.com/image-41801263/stock-photo-closeup-of-

businessman-typing-on-laptop-computer

http://www.bigstockphoto.com/image-424932/stock-photo-3d-chrome-

pound-symbol

http://www.bigstockphoto.com/image-41874253/stock-photo-close-up-

image-of-an-office-worker-using-a-touchpad-to-analyze-statistical-data

http://www.bigstockphoto.com/image-47312986/stock-photo-human-

resources-and-crm

http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-sales-conversion














http://www.bigstockphoto.com/image-41801263/stock-photo-closeup-of-businessman-typing-on-laptop-computer




















http://www.bigstockphoto.com/image-424932/stock-photo-3d-chrome-pound-symbol













http://www.bigstockphoto.com/image-41874253/stock-photo-close-up-image-of-an-office-worker-using-a-touchpad-to-analyze-statistical-data


































http://www.bigstockphoto.com/image-47312986/stock-photo-human-resources-and-crm













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