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Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 01/07/2014 1 ‘Missing Link’ Marketing Are you connecting your online and offline strategies well? www.leadforensics.com 0207 206 7293

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  • Click to edit Master title style

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    Missing Link Marketing

    Are you connecting your online and offline strategies

    well?

    www.leadforensics.com

    0207 206 7293

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    A bit about meand us

    Global Marketing Director at Lead Forensics

    Established in 2009 Offices in UK and USA Endorsed by CIM and IDM EMEAs No. 1 website intelligence software

    o B2B Marketer with particular focus on SaaS and subscription-based models

    o Stanford-trained Innovation Catalyst o Passionate about commercials and measurability!

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    Offline Marketing the Human Touch

    Exhibitions generated

    11 billion in 2013 After a F2F experience,

    28% visitors indicated I would like to buy it

    37% visitors believe experiencing a brand makes

    it more memorable

    Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014

    62% Snr marketers believe event marketing best for

    accelerating and deepening relationships

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    Exhibitions generated

    11 billion in 2013 After a F2F experience,

    28% visitors indicated I would like to buy it

    37% visitors believe experiencing a brand makes

    it more memorable

    Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014

    62% Snr marketers believe event marketing best for

    accelerating and deepening relationships 72% of you have already looked at an

    Internet World exhibitors website!

    By 2015, 50% of all online searches will be via a mobile

    device 40% of shoppers consult 3 or more providers before

    making decision

    We are never truly Offline anymore

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    Your website plays many roles for your prospects

    Authenticator

    Lends credibility to your brand and offering

    Provides confidence in your offering

    Educator

    Educates on your service Educates on your

    category

    Engager

    Provides a great experience for your prospects

    Presents multi-media information

    Converter Provides easy, when

    Im ready ways to subscribe or buy

    1

    2

    3

    4

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    15% 3% 5% 10%

    So what is Missing Link Marketing?

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    Challenge: how do you connect your offline and online worlds?

    Source: Lead Forensics Independent Study, 2014

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    The final piece of the puzzle

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    Questions?

    Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9


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