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Presented by,

Bala murugan.N

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Break through:Breakthrough take people by surprise. They

are events, arising from scientific orengineering insights.

They are called breakthrough because theydo something that most people did not realize

was possible.

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Technology adaption

curves:Paul saffo find that s-curve makes simplicity

in technology adaption .

Market size

time

Earlyadapters

Rapid mktgrowth

Mature,saturatingmkt

Declining mkt

Replacementtechnology

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exampleVideo cassette recorder & video tape rental

business;

Invention-1950.

Sony would unveiled recorder for home use-1964.

At that time copy right challenges.

Rental market grew-1980.

Vcr business declining-1990.

After dvds,came along, network enabled DVDmailing services(eg-NETFLIX) appeared by 2002.theyreached about 600000 customers.

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Trouble at the top:Many these technologies arent going away

,but their period of high profitability & rapidgrowth seems to be over.

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Breakthrough zone:

Knoeledge& insightuniv

Breakthrough zone

Corporateresearch

Newtechnology

Product

development

Comercialproducts

time

Technology maturity

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Ex:Breakthrough zone

Scientific knowledge base for innovation iscreated by basic research, largely atuniversities but new technologies are createdmainly at corporate research centers.

IBM research created generations of magneticstorage technology and practical databases.

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Phase model for

innovation:

Technology maturity

time

1 2

34

5

6

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Phase model:explanation1.borrowing-borrow the initial knowledge

&practices from university.

2.internalization-companies hire scientist &

engineer from university & invest in research todevelop products in future.

3.Institutionalization-industry sets up its owncentral research laboratory.

4.specialization-researchers no longer dont wantto rely on external sources of knowledge.

5.routinization-companies focus on improvingtheir current products.

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ContdRenewal phase-for retain their business

after their saturation, company will recognizea need for breakthroughs.

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The breakthrough

dilemma's:Business, educational institution & govt

funding agencies are all individual in breakthroughs , but most of their attention isnecessarily devoted to routine business ratherthan break through.

By optimizing their routine, these institution

can create barriers that get in the way ofcreating breakthroughs. We call these barriersthe break through dilemmas.

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Thank you