Why “Break Through”? We’re gaining momentum and won’t hold back! We’re burning through barriers, redefining how marketing is done, rocking the industry and changing the world! We stand for truth, for accuracy, for true audience and data-driven marketing—done on purpose, with a purpose. This is a winning team on a hot streak, a group that keeps driving forward with amazing growth and potential. We are going to Break Through in 2017!

LODGING & MAIN DATES

Sheraton Grand Chicago 301 E North Water St.

January 23–25 (Mon–Wed), 2017

Hotel: Payment arrangements for 3 nights go to the master bill, unless previously arranged. Most guests arrive on Sun 1/22.

WHAT TO PACK

Bring a coat, layers & warm shoes.

Pack casual clothes for the

evening events. (Monday will include a short walk.)

Dress code is business casual.

(Nice jeans are OK.)

BREAK THROUGH ‘17 MOBILE APP DOWNLOAD THE APP

& GO PAPERLESS!

Up-to-date event info, speaker profiles and polling. No printing necessary. 1.  Go to your app store and

search “Break Through 2017” 2.  Download the app 3.  Log in with your email address

and password BT2017 4.  It may take a minute to do the

initial load, then you’re in *No printed materials will be distributed.

TRANSPORTATION & PARKING

Airport pickup Information:

Tuesday night dinner:

Airport return Information:

Shuttles haven’t been arranged for arrivals. Please take a taxi from the airport to the Sheraton Grand.

•  Buses will depart from the Sheraton starting at 6pm.

•  Buses begin returning to the Sheraton at 9:30pm. The last bus departs at 11pm.

•  The first bus to O’Hare departs from the Sheraton at 11:30am on 1/25.

•  The next bus to O’Hare departs at 12:30pm, and then every 30 minutes until 2pm.

•  One bus departs for Midway at 12:30pm.

•  If your flight is after 4pm, you may take a taxi to the airport at a later time.

Hotel Parking Information:

•  Self-parking is covered by the company.

**Ground Transfer and Expenses: Covered back to the airport; please expense your charges from the airport to hotel. This will be expensed to your cost center.

REGISTRATION

When What you get

Sunday 1/22, 2pm–6pm Monday 1/23, 7:30am–1pm

Where

Sheraton Promenade East on Ballroom Level

Name Badge & Welcome Bag

AGENDA ARRIVAL DAY

2pm–6pm Registration in Sheraton Promenade East 7pm–9pm Welcome Reception in Fountainview (lobby level, across from Chi Bar)

Sunday, January

22

DAY 1 HIGHLIGHTS 8:30am Epsilon & Conversant Full Day

Break Through Opening Vision & Strategy (live stream from 8:30-9:10am) Practice Visions and Success: •  Propelling Change (Conversant) •  The Future of Data (Data) •  Platform to Growth (Technology) •  Data Driven Big Ideas (Agency) •  Conversion Marketing (Catapult) •  Drive On (Auto) •  Network Effect (CJ Affiliate ) Differentiate or Die (Product and Tech) Selling the Vision 5:15–5:20pm Day 1 Wrap-up Evening Event: For The Win (322 E Illinois) The above includes a few highlights. For full agenda, see mobile app.

Monday, January

23

DAY 2 CONVERSANT HIGHLIGHTS

Tuesday, January

24

8:30am Conversant Only Breakout Welcome Panel: Masters of Marketing Walgreens / ULTA / LifeLock Hot Topics: Pillars / People-Based Marketing / Competitive Review Products: Data-Driven / Audience-Driven Break Through Big Wins 5:45–6pm Day 2 Wrap-up After hours: Venue One 6:30pm (1034 W Randolph) •  Shuttle departs from hotel at 6pm •  Final shuttle departs from Venue One at 11pm The above includes a few highlights. For full agenda, see mobile app.

DAY 2 EPSILON HIGHLIGHTS

Tuesday, January

24

8:30am Epsilon Only Breakout Welcome Epsilon Practice Breakout Sessions: •  Agency •  Automotive •  Catapult •  Data BDMs •  Technology

5pm–5:30pm Day 2 Wrap-up After hours: At Venue One 6:30pm (1034 W Randolph) •  Shuttle departs from hotel at 6pm •  Final shuttle departs from Venue One at 10pm The above includes a few highlights. For full agenda, see mobile app.

DAY 3 HIGHLIGHTS

Wednesday, January

25

8:30–8:50am Epsilon & Conversant Full Day General Session Welcome Client Panel Presidents’ Roundtable Guest Speaker: Yvonne Camus 12–12:15pm Wrap-up 12:15–1:15pm Yvonne Camus Meet & Greet & Lunch To-Go The above includes a few highlights. For full agenda, see mobile app.

SOCIAL

Remember: You’re representing Epsilon/Conversant.

Share photos on social media

Tweet using hashtag

#breakthrough17

MISCELLANEOUS

Storage Available in Chicago

10 Ballroom Wednesday 1/25,

7am–1pm

Info Desk Registration desk

in Sheraton Promenade East

Tech/Support Available at

registration desk Mon–Wed, 8am–5pm

Wi-Fi Code BT2017

Headshots Don’t miss the chance

to update your headshot (for

LinkedIn, etc.) during breaks and meals

CODE OF CONDUCT

Please remember that you’re representing Epsilon/Conversant.

Be conscious of the conversations you have in public spaces, as clients will be present.

Craig Thompson 805.284.6048

Administrative onsite and attendee management, transportation

Tatiana Jones 312.394.0009

Event logistics, management and execution of overall sales meeting

303.775.5291 Event logistics, management and execution of overall sales meeting

Christine Christensen

Megan Clark Joey Lenard 773.564.0755

Administrative onsite and attendee management, external speaker management & agenda

Heather Hodge

260.667.4614 Registration and evening event

management

Kortnie Olson 203.522.8336

Content and speakers overall

David Gray

630.202.0220 Creative/production (staging, AV,

mobile app, sound, video, branding)

Lisa Carlin

KEY CONTACTS

312.509.1028 Administrative onsite and attendee

management

312.497.0704 Content and speakers overall