The brave new Worldof Advertising.Powered by Technology.Innofest 2015 | Beijing

Partner &at K1ND Beijing at Family

Let’s be frank:

(Most) People don’t like

Advertising

Instead:

# #

Entertain me Educate me Offer Discounts

It’s hard.

Babies, Cats and singing Cops…

Korean Soup Operas, K-Pop, J-Pop…

Mobile Games, Chatt Apps …

And other Brands with their content competing for the attention of your

audience.

Technology can help brands to deliver new formats of entertainment, experiences &

services for customers

Let’s take a look at some technologies that create new opportunities for brands

The Internet of Things or how every object turns into a media platform

“80 billion connected things by 2020.”

Source IDATE

That’s: 80,000,000,000

Virtual Reality or the new experience screen

Currently fundraising

Voice Interface or no screens needed

Marketing & Product Innovations Make it an experience Make it memorable through storytelling Make it easy to share

The Standout Formula

+

+

+

Driver

Enabler

Multiplier

Technology Innovation

Idea/ Content

Platforms & Seeding

“The best way to predict your future is to create it.”

Abraham Lincoln

Thanks!