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The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Page 1: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

The ”BP – Centro” Finland Case

Our Proposal for

”Implementing the HR Part of the Strategic Plan”

Mikkeli, June 2002

Page 2: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Whole Agenda

• General Objectives• Structure• Planning Needs• Job Description• Recruitment• Selection• Training• Performance Appraisal• Compensation

Page 3: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team 1

Objectives and policies

June, 2002

Christina Brehme

Cécile Rozuel

Evelyn Wee

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Agenda

• Mission Statement and Commitments

• Our philosophy

• Values and Ethics

• Legislation and Governments

• Long Term Organizational Objectives

• Short Term Organizational Goals

• Attitude Toward Change

• Policies

Page 5: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Mission Statement and Commitments

• We are dedicated to providing high quality products and services to our customers 24 hours a day, 7 days a week, 365 days a year.

• We are involved in the real estate business and aim to develop a concept of shopping complex through Eastern European countries.

• We are commited to satisfy:

- our shareholders guaranteeing performance and profitability

- our customers providing a Total Quality Management

• We are dedicated to work in harmony with:

- the community we are operating in

- the stakeholders affected by our activities (unions, environmental actors…)

Page 6: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Our philosophy

We aim to maximize our CAPITAL

C ommitment

A bility

P erformance

I mprovement

T echnology

A bide by the law

L oyalty

Page 7: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Values and Ethics

We believe in:

• The respect of Human Rights as stated in the UN Declaration of Human Rights

• The protection of the natural environment

• High quality service delivery commited to customer satisfaction

• Innovation and collaboration for continuous improvement

• Supportive leadership to build a positive organizational atmosphere

• Fairness and honesty in human relationships

• BP Centro as a worldwide reference for excellence

Page 8: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Legislation and Governments

• Work legislation

- We abide by the legal requirements in terms of work legislation in the countries and regions we are operating

- We apply the principle "Equal pay for Equal Work"

• Governments

- We aim to ensure good relationships with both national, regional and local governments

- We aim to work closely with local governments in a mutually beneficial relationship

- We aim to be fair, direct and adaptable to the political environment we are working in

Page 9: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Corporate culture

• Management style- participative management- supportive leadership

• A global company in a global world- promote common references ("think global")- manage diversity- be adaptable to changing cultural environments ("act local")- facilitate cultural exchanges through mobility

• Concern for employees’ development- organize training for all- plan career development and internal promotion- be open, fair and efficient- offer Equal Employment Opportunities and fight work discrimination

Page 10: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Long Term Organizational Objectives

• Promote the BP Centro corporate culture.

• Build excellence using edge-cutting technology and state-of-the-art HRM methods.

• Create training centers to develop KSAs, continuously improve service delivery and enhance corporate loyalty.

• Create an effective organizational structure which encourages initiatives, self-assessment, communication and collaboration.

• Design an effective compensation policy that advocates pay for performance.

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Short Term Organizational Goals

• Corporate language:

- English

- bilingualism as the rule because hiring local Facility Managers

• Facilitate the integration of BP Centro values and culture through language, dress and socialization practices

• Build long-term relationships and enhance efficient communication and collaboration with franchisees

• Encourage communication among Facility management teams

• Guarantee effective customer service 24/7 and 365 days a year

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Attitude toward change

• Be responsive to change in terms of quality management

• Adopt a proactive attitude toward change

• Step 1:

- need for some stability and landmarks so as to set up the company’s reputation

- a global concept needs established internal rules to be perceived as global by customers

- be directive to create coherence

• Step 2:

- adapt to the economic and social environment

- anticipate future opportunities

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Policies

1. Accountabiliy to stakeholders:

- relationship management (coordinate relationships with stakeholders to avoid prejudicial activities to environment and the community)

- impact assessment to evaluate the consequences of business activities on people (proactive approach)

2. Relationship with employees:

- employee empowerment

- reward excellence through bonuses or share options

- always get the best person for the job, from within if possible

- make sure individual goals match corporate goals

- provide possibilities to balance work life and family life

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Policies

3. Internal structure:- favor constant tapping of upcoming technology to:

# minimize labor cost# develop a HRIS to enhance communication, improve efficiency of information sharing, manage career development

- build a team-oriented organization- develop common project and goals - outsource when feasible

4. Monitoring, Controlling:- measure results regularly against set goals and re-evaluate goals if necessary- benchmark regularly for continuous improvement - encourage structured feedbacks - organize internal social auditing

Page 15: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Tan Chong Sun

Tuulikki Pöllänen

Lena Hoppe-Schumacher

Team 2

Creating the H.R. Organizational Structures

June, 2002

Page 16: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Agenda

• The Organizational Chart

• Job Description

• The Location

Page 17: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Organizational Chart

CountrymanagerBaltic

HeadquarterBP

Senior-management

RegionalManager

Headquarter Europe ”BP-Centro” (incl. Finland, Russia. Baltic)

incl. Marketing, HRM, Finance, Operation ”VP”

CountrymanagerFinland

CountrymanagerRussia

RegionalManager

RegionalManager

FacilityManager

FacilityManager

FacilityManager

FacilityManager

ContractEmployees

ContractEmployees

ContractEmployees

MiddleManagement

LabourLevel

AMHRM

AMFinance

AMOperation

AMMarketing

Area SpecificOfficer*

* in the first project stage, only one group of Area Managers which are responsible for all three countries (cross function)

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Job Description

HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

CEO 

Coordinates Finland, Russia and the Baltic Countries

Communicates his reports to the US Headquarters

Controls and cooperates with VP and managers from different chart levels

Assume the strategic movements of the organization outside the US.

Team consisting of Americans and locals

Workstream Responsibilities

VPs

Marketing, HRM, Finance, Operations ( in European HQ with the CEO)

HRMMulti-cultural (USA, Finland)Selecting experienced and mobile managersTraining and development

Report to the CEO

Responsible for strategic plan implementation

Page 19: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Report to the CEO

Responsible for the three geographic areas: Finland, Russia, Baltic.

Job Description

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HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Responsible for site locations and openings (uniformity)

Strategy within the different areas

Should be locals who know the market

Reports to Country Manager

Supervise Facility managers

Connection between the functional managers and the facility managers

Job Description

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HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Day-to-day Management

Organize the building up

Find the most suitable locations for the facilities

Find best and the most cost efficient contractors to carry out the construction work.

Does the needed outsourcing-contracts

Supervise homogeneity of the facilities

Report to the Regional manager

Marketing and promotion

Job Description

Page 22: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Commitment with the company

Career opportunities

Temporary jobs: the ever-changing economic climate and increasingly competitive global market does not enable BP to offer 'jobs for life'

Possibility in developing skills: formation courses, seminars, events…

Job Description

Page 23: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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The Regions

Locations

Red: First year

Centers in Helsinki, Tampere,

Kuopio, Oulu

Green: Following years expansion to

the Baltics and Russia

Centers in Tallinn, Riga,

Vilnius, St. Petersburg,

Moscow and some more in

Finland and Russia

Page 24: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Russia and Baltic Countries

First year: Experiences in Finland

Second year: Expansion to the Baltics and Russia

First not many Americans, but Finns, in the management

Local people will be trained and then involved in the management

In the following years continuous expansion in all of the regions

Page 25: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team3

Job Requirements Planning-Future Staffing Needs

June, 2002

Emily Lim

Michael Sauer

Marc Hoppichler

Page 26: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Agenda

• Job Requirements

• Job Analysis Planning

• Promotion or Job Rotation

• Plan

Page 27: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Job Requirements

HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

CEO 

Coordinates Finland, Russia and the Baltic Countries

Top Management People

Set the Goals for the Project

Built up a Global Team

Supervise the project

Search for Sponsors (internal)

Relation with stakeholders

VPs

Marketing, HRM, Finance, Operations ( in European HQ with the CEO)

Work Hand in Hand with CEO

Responsible for strategic plan implementation

Specialists in his sector

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HeadquarterEurope

Job Requirements

CountryManager

Ability to coordinate and set priorities

Time management and decision quality concerned

Excellent communication skills

Professional ability to interact with internal and external clients at all levels

RegionalManager

FacilityManager

ContractEmployee

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HeadquarterEurope

Job Requirements

CountryManager

RegionalManager

Experience in direct contact with clients and negotiation of contracts

Knowledge of team motivation techniques

Very good knowledge of English and another language (Finnish, Russian, Estonian, Latvian, Lithuanian)

FacilityManager

ContractEmployee

Page 30: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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HeadquarterEurope

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Knowledge about the local region

Experience in Business and Techniques

Very good knowledge of the local language

Motivate the Employees

Implement the firm guidelines direct to the customer / end user

Gives guidance to facility coordinators

Job Requirements

Page 31: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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HeadquarterEurope

Job Requirements

Openness and Friendliness towards customers

Enthusiasm to work and willingness to take responsibility

Knowledge of the country’s specific language

Service-oriented attitude

CountryManager

RegionalManager

FacilityManager

ContractEmployee

Page 32: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Job Analysis Planning

"Job Analysis in a Changing Environment"

• Finland: test market, movement to another market• Dynamic environment: jobs demand rapid change, data won't be outdated

Page 33: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Promotion or Job rotation

Promotion:

Better fit for organization

Mixture from internal and external applicants

 

Job rotation:

Ability to switch managers to different regions

But no rotation in the sense of different functional areas

Page 34: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Plan Year 1

• Think global (American vision to develop the concept worldwide)

• Act local (adapt the management style to the local culture and hire local junior managers).

• Open facilities in strategic locations (4 centers in Finland)

• Management in Finland is built with the help of US staff

• Built company objectives and culture through training

• Test trial in Finnish market with the outsourcing model

• Establish communication and structure

• Built brand recognition in Finland

• Built up a training center and establish own training programs for future managers involved in implementing the concept in Russia and the Baltic countries.

• Build long-term relationships and enhance efficient communication and collaboration with franchisees

• Guarantee effective customer service 24/7 and 365 days a year

Page 35: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Plan Year 2 - 4

• coordinate the single market entries• create new teams from intern sources as well as extern recruitment• shift pioneer Finnish teams to new markets to guide for built-up phase • enhance strong communication between country/regional level of all three

regions• establish a brand name in the Baltic-Russian region

Finland:• foster growth in Finnish market• smooth operating processes• create a lessons-learned guide

Page 36: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Plan Year 2 - 4 (continued)

Russia:• focus on the two big centers St. Petersburg and Moscow after a test case in a

smaller city in Russia outside a conurbation • establish swiftly a representation• expand the organizational structure with Russian Personnel trained in Finland

or in the Baltic's

Baltic:• get feet on big cities: Tallinn, Riga and Vilnius• follow a thoroughly planned entry strategy

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Plan Year 5 - 10

• Improve on productivity• Total Quality Management• Redouble profit• Become large provider of hypermarket facilities• Human Resource Management forces exchange between regions• BP Centro will become the regional center of excellence within 5 years• First place on the satisfied customer list

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Managers needed

First Year

Country Manager 1

(Finland)

Area Manager* 4

(HR, Finance, Marketing, Operation)

Regional Manager 2

(South and North Finland)

Facility Manager 4

(each Station)

Following Years (short time)

Country Manager 3

(Finland, Baltic, Russia)

Area Manager 4

(HR, Finance, Marketing, Operation)

Regional Manager >8

(South and North Finland, Estonia, Lithuania, Latvia, St. Petersburg Area, Moscow Area, Rest of Russia)

Facility Manager (at a rough guess) >20

(each Station)

* they are already exist in the Headquarter

Page 39: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team 4

Job Description Senior Management

June, 2002

Director: Peter Ikhumhen

Manager: Alejandra Padilla

Lena Hoppe-Schumacher

Marko Sarstedt

Page 40: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Agenda

• Job Descriptions

CEO Baltics, Russia and Finland

VP Marketing

VP Human Resources

VP Finance

VP Operations

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CEO Baltics, Russia and Finland

• Establish a relationship with private and public sector

organizations.

• Work closely with governments.

• Determine and formulate policies and business

strategies.

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CEO Baltics, Russia and Finland

• Direct, and coordinate operational activities at the

highest level of management.

• Plan and implement future expansion.

• Have final decision power.

Page 43: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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CEO Requirements

• Master’s. degree in field of business.

• 10 years of work experience (internationally).

• Speak a minimum of two languages fluently

(Russian, Estonian, Latvian, Lithuanian).

•Be able to make decisions.

Page 44: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Common Job Requirements

• Master’s degree.

• 5-10 years experience (Internationally).

• Strong analytical and leadership qualities.

• Managing skills.

• Languages and computer skills.

• Commitment to company.

Page 45: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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VP Marketing

• Determine the demand for products and services.

• Develop pricing strategies.

• Oversee product development or monitor trends that indicate

the need for new products and services.

• Develop an overall marketing budget.

Page 46: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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VP Human Resources

• Programs on planning, staffing and recruiting.

• Motivation and development for mobility.

• Training modules.

• Market competitiveness.

• Develop an overall marketing budget.

• Advice and counsel workers.

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VP Finance

• Provide operational and administrative direction.

• Ensure balance of company’s financial structure.

• Implement startegies to improve profitability.

• Responsible for legal issues.

• Report to CEO.

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VP Operations

• Work closely with senior executives and regional managers.

• Responsible for flow of organization.

• Support and development of expansion across Finland and the Baltic

region.

• Achieve short and long-term strategic goals.

• Set perfomance goals to each division and monitor.

Page 49: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team 5

Middle Management Job Descriptions

June, 2002

Jukka Kaitila

Peter Ikhumhen

Marc Hoppichler

Page 50: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Agenda

• Job Responsibilities / Requirements

• Job Design

• Change Management

Page 51: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

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Country Manager

JOB RESPONSIBILITIES

Reports to CEO

Supports, Monitors and Supervises Regional Level Managers

Accountable for the Country Budget

Country Level Policies and Strategies

Contacts with National Franchises

Contacts with the Government

Sets Standards of Quality Nationwide

JOB REQUIREMENTS / QUALIFICATIONS

Masters degree in Business / Marketing or Management

Sufficient working experience

Leadership skills

Ability to work under pressure

Ability to work flexible / extended working hours

Must be ready to move to another country

Fluent in Finnish, English and Russian

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Regional Manager

JOB RESPONSIBILITIES

Reports to Country Manager

Responsible for site locations and openings

Supports, Monitors and Supervises Facility Managers within the region

Accountable for the regional budget

Looking for regional franchises

Associates with other Regional Managers

JOB REQUIREMENTS / QUALIFICATIONS

Bachelor (Master´s) degree in Management or equivalent

Some working experience

Knowledge of team motivation techniques

Preferably ready to move to another country

Excellent skills in Communication and Presentation

Fluent in Finnish, English, (Russian)

Job Responsibilities / Requirements

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Facility Manager

JOB RESPONSIBILITIES

Reports to Regional Manager

Day-to-day Management

Local Outsourcing and Supervising

Looking for local companies and keeps contact with them

Monitors the site

JOB REQUIREMENTS / QUALIFICATIONS

Bachelor´s degree (equivalent)

Knowledge of the service industry

Ability to work individually

Local languages skills and basics in English

Highly flexible availability

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Job Design

Functional Country Regional FacilityCEO Managers Managers Managers Managers

Enrichment N N Y Y YEnlargement N N Y Y NJob Rotation N N Y Y Y

Flextime Y Y Y Y YAlternative Work Schedule N Y N N N

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Change Management needs to be an integrated part of the project right from the start to prepare the organization for this journey. Motivate & overcome barriers on all levels.

Planning/Adaptation

Preparation of Organization

Implementation ofmeasures

On-goingsupport

Time

Pro

du

ctiv

ity, M

ot i

vat i

on

Integration of Experts from USA

Permanent integration of CountryManagers

Workshops with all Managers from Finland

Communica-tion with NeighbourCountries

Tight collaborationwith key contactsfrom USA and UK

Headquarter CEO,VP

Build up acore concept for Russian and Baltic

Country visits reflecting all Managers concerned

• Decision on organizational change

• Preparation for change

• Communication of change

• Multiplication of Know-how

• Insure acceptance of organizational change

• HRM Concept

Page 56: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team 6

Recruitment Methods

June, 2002

Kaitila Jukka

Leppänen Tuukka

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LABOR MARKET

We know:

• positions to be filled

• qualifications required

We must answer the questions:

• where?

• how?

”Area from which applicants are to be recruited”

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CEO

Internal resources

• HQ personnel (VPs)

• Job posting and bidding

• HRIS

External resources

• Globally as long as requirements met

• Executive Search Firms (head hunters)

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VICE PRESIDENTS

Internal Resources

• Country level managers

• HQ personnel

• Job posting and bidding

• HRIS

External Resources

• Specialized private employment agencies

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COUNTRY MANAGER

Internal Resources

• E.g. Regional managers

• Job posting and bidding

• HRIS

External Resources

• Executive search firms

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AREA SPECIFIC MANAGERS

Internal Resources

• E.g. Regional managers

• Country HQ personnel

• Job posting and bidding

• HRIS

External Resources

• Specialized private employment agencies

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REGIONAL MANAGER

Internal resources

• E.g. facility managers

• Job posting and bidding

External resources

• Advertisements

• Private / Public Employment Agencies

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FACILITY MANAGER

External Resources

• Advertisement

• Public Employment Agencies

• Educational Institutions

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INTERNAL RECRUITMENT vs. EXTERNAL RECRUITMENT

• Capitalizing on employee investment

• Improving morale within organization

• Corporate philosophy already adapted

• Company blindness

• Greater pool of canditates

• Source of new ideas

• ”Been there”

• Increased dissatisfaction among existing employees

• Uncertainty increases

Advantages

Disadvantages

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PROCESS

Recruitment process:

• beginning with the top management going down in hierarchy

• upper level management participates in the process of next level recruitment

• equal employment opportunity

Methods to lower recruiting costs:

• Internal recruiting

• Use of bulletin boards

• Realistic Job Previews (RJP)

• Centralized recruiting

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INTERNSHIP PROGRAM

Requirements:–Highly motivated–Enthusiastic with new ideas–Interested in working for the company–Positive attitude and good with people

Positioning–assistants to middle-level managers–country HQ staff

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FUTURE

Shift more from external to internal recruitment

• Employee referrals

• Posting and bidding

• Replacement charts

• Promotions

Page 68: The ”BP – Centro” Finland Case Our Proposal for ”Implementing the HR Part of the Strategic Plan” Mikkeli, June 2002

Team 7

Selection Techniques

Tuukka Leppänen

Miia Montonen

Tuulikki Pöllänen

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Steps of Selection Process

Initial interview

Employment testing

Background investigation

Supervisory interview

Medical testing

Preliminary selection

Application Review

Hiring decision

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Key Principles

• All steps of the process are carried out in the selection for every position

• Candidate can be rejected after each step

• Several steps oursourced to reduce personnel needs and expenses in HR department

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The Process in Detail

• Application review• Pre-screening of applications

–Candidates are put in order of best qualified–Resume, cover letter, and BPOAmoco application forms

are used–Outsourced

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The Process in Detail • Initial interview• Objective is to reduce the number of applicants and choose

from among those individuals who are qualified to continue in the selection process

–Highly structured Interview by HR department• Set of standardized questions based on job analysis• Situational, job knowledge, and worker requirements

questions• Established set of answers• Several interviewers• Documented

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The Process in Detail

• The employment tests • Objective and standardized measure of a sample of behavior

that is used to gauge a person’s knowledge, skills, abilities and other characteristics in relation to other individuals

–Personality test (e.g.Myers-Briggs Type Indicator Test)–Outsourced

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The Process in Detail

• Backround investigation• Purpose is to verify the honesty of the candidate and the

information provided

–Checking of• references • credit bureaus• school and college history• work history

–Outsourced

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The Process in Detail

• Preliminary selection in the HR department–Applicants ranked by previous processes–Best candidates selected for the second round

• Supervisory interview• Focuses on actual work incidents in the interviewees past which provide

in depth information of applicants behavior relevant for the position applied–Panel interview

• Panel members: closest superior and consults from the HR department

–Behavioral description questions–Several interviewers to ensure multiple opinions

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The Process in Detail

• Medical testing• To ensure that health of applicant adequate to job

requirements

–Drug testing

–Outsourced

• Hiring decision

–Done by the closest superior and consults from the HR department

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Interviews

• All the questions are job related to avoid discrimination and gut feelings

• Sample interview questions:

–What special aspects of your education or training have prepared you for this job?

–What is your long-term career objective?–What kind of approach do you use when getting your

employees to accept your ideas?–Tell us about your experiences in leadership/teamwork

from your last job?

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Steps Emphasized

CEO VP CM RM FMApplication review XInitial interview X XEmployment testing X XBackground investigation X XSupervisory interview X X XMedical testing X X X X X

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Selection Schedule

Position Selection done by

CEO BPO Headquarters

VP CEO and Headquarters

CM & AM HR department of Headquarters

RM CM – team

FM CM - team

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Validity and Reliability

• Selection process should provide as reliable information as possible about applicants so that their qualifications can be carefully matched to the job specifications

• Predictive validity-method–Involves testing applicants and obtaining data after those

applicants have on the job for some time period

• If problems rise in the performance measurement, the whole selection process should be revised

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Team 8

Training

June, 2002

Pauliina Saresma

Cécile Rozuel

Christina Brehme

Emily Lim

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Agenda

• Training Objectives

• Training Requirements

• Continuous Improvement

• Cultural Issue

• Training Policy

• Orientation Packet

• Training Needs per Level

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Training Objectives

1. Build, develop and maintain a strong corporate culture (BP and BP Centro)

2. Develop loyalty to the organization through employee’s job satisfaction

3. Increase productivity and profitability

4. Manage career advancement and development

5. Ensure up-to-date KSAs to adapt to changing environments and increase flexibility

6. Create an organizational structure opened to changes, improvements and initiatives

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Training Requirements

1. Be adapted to the needs of the organization (organization analysis)

2. Be adapted to the needs of employees (person analysis, HRIS)

3. Be cost-effective (training centers, videotapes and video-conferences)

4. Be integrated to the management process and objectives

5. Participate in shaping the career development / succession planning

6. Use efficiently the already-existing training programs and capabilities of BP

7. Be both external (consulting services outsourced) and internal (BP or BP Centro trainers)

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Continuous improvement

• Enhanced communication between Managers

• Organize regular meetings with upper Managers and colleagues (i.e. Facility Managers meeting each month with their Regional Manager to share experience Cooperation)

• For all employees reinforce the concept of TQM via conferences and meetings

• Encourage feedback and employee initiatives at all levels

• Using IT as often as possible:- to facilitate access to updated data- to act proactively to changes saving costs

• Benchmarking and regular review of our current position on the market (TQM, market share, productivity, profitability…)

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Cultural Issue

Stage 1: • Top Managers come from other BP international division (Country Managers)• In charge of recruiting and training their local subordinates (Regional Managers, Facility

Managers and their assistants)• Top Management training in the UK Headquarters• Middle-Management training at the Finnish/Baltic training center • On-the-job training in Finnish centers for Russian and Baltic employees (lateral promotion)

Stage 2:• Middle-Managers from Finland promoted to Top Management positions• Both external and internal Managers to implement expansion plans in Russia and the

Baltic countries• Top Management training in the UK Headquarters• Middle-Management training at the Finnish/Baltic or the Russian training center

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Training Policy

• Preparation by BP Headquarters HR Managers (set guidelines for training)

• Coordination by HR Country Managers, with participation of Regional Managers:

- needs assessment - post-training evaluation

- instructional objectives - training schedule

- choice of training methods - integration to career development and succession planning

• Training Measurement:

- encourage feedbacks for future improvement

- evaluate the training program (transfer of training, results, learning)

- compare pre-training performance and expectations evaluation with post-training performance and appreciation evaluation (Expectations matched? Critics? Remarks for future improvement? )

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Training Policy

• Favor on-the-job training methods to:- encourage active participation - maximize cost-efficiency- ease understanding

• For all employees:- orientation packet- a 2- 4 days compulsory training period on work time per year (TQM, General Management training programs, Communication Improvement programs,

Safety…)- 3 other possibilities per year to enroll in a training program (if required

compulsory training to gain specific skills)- possibility to take computers or languages courses at Open Universities on free time (fees paid by the company)

• For key individuals:- more specifically oriented training programs - lateral promotion - experience as assistant to key functions (« job rotation »)

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Orientation Packet

• Purpose: facilitate integration, develop corporate identification and pride• For all employees when integrating BP Centro• Provided at the Finnish/Baltic training center (stage 1&2) or the Russian training center

(stage 2)• Set up by HR Managers from BP HQ and BP Centro Top Managers• Content:

- Presentation of the company (strategic goals, mission, culture, location)

- Presentation of the organizational structure (incl. Top Managers)

- Behavorial expectations

- Explanation of job duties

- Performance evaluation criteria

- General conditions of employment (EEO, hours, employee benefits)

- Safety regulations• New employees presented to their direct supervisor in smaller teams

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Country Management Training Program

WHERE?WHERE?

Provided at the UK Headquarters

+ participation to international meetings when necessary

WHO?WHO?

- consulting firms

- experienced managers from BP, BP Centro US

- « professional » trainers (« gurus » i.e. Michael T. Bagley at Ingersoll-Rand)

WHAT?WHAT?

- enhance corporate culture

- ease information flow and communication (vertically, horizontally)

- enhance interpersonal skills

- train for crisis management and conflict resolution

- assess readiness for transition to Baltic countries and Russia (managing change)

HOW?HOW?

- coaching, mentoring, tutoring

- seminars and conferences (emphasis on concern for people)

- case studies (assistants managers)

- role playing (voluntary)

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Regional Management Training Program

WHERE?WHERE?

Provided at the training centers

+ participation to meetings abroad when necessary

WHO?WHO?

- consulting firms (for key training programs)

- experienced managers from BP, BP Centro US

WHAT?WHAT?

- enhance corporate culture

- specify internal policies and procedures

- enhance interpersonal and communication skills

- build positive organizational atmosphere

- identify future top managers

- manage change

HOW?HOW?

- coaching, tutoring, mentoring

- staff meetings

- seminars and conferences (emphasis on concern for people)

- management games (if possible created for the company)

- role playing (voluntary)

- lateral transfer (assistant positions)

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Facility Management Training Program

WHERE?WHERE?

Provided at the training centers

+ participation to meetings abroad when necessary

WHO?WHO?

- experienced managers from BP, BP Centro

- external professional trainers / experts

WHAT?WHAT?

- enhance corporate culture

- improve relations and communication with franchisees

- enhance quality control management

- develop / update technological skill

- develop leadership skills

- identify future top managers

HOW?HOW?

- computer-based training (CAI, CMI)

- audiovisual methods i.e. video-conferences (cost-efficient)

- management games (develop pride and loyalty)

- role playing (incl. lower-skilled jobs)

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Facility Management Training Program

• Specific policies to:

- develop company’s attractiveness and popularity

- recruit and train young managers with potential for future top management

- reinforce the commitment to TQM

• We aim to develop:

- internship programs with Business Schools, Colleges and Universities in Finland, the Baltic countries and Russia to recruit students as Assistant to Facility Managers

- regular updating training program in computers, hygiene regulation, safety legislation, team management…

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Team 9

Performance Appraisal

June, 2002

Director: Marko Sarstedt

Manager: Chong Sun Tan

Miia Montonen

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Agenda

• Implementation – Who? – What frequency?• Sources of Appraisal.• Trait Approaches.• MBO.

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Implementation of Performance Appraisal

CEO:

• Annually

MBO

Area-specific Officers:

• Annually

Self-Appraisal

MBO

Country and Regional Managers:

• Annually

Self-Appraisal

360° Appraisal

MBOFacility Managers:

• Annually

360° Appraisal

MBO

• Semi-Annually

Self-Appraisal

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Sources of Appraisal: Self-Appraisal

• Employees evaluate themselves on a self-appraisal form.

• Performance interview to discuss job performance and agree on a

final appraisal.

Sample questions:

What were your most important accomplishments during the appraisal period?

What are you job-related goals for the next period?

How can the supervisor help you in meeting future goals?

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Sources of Appraisal: 360° Appraisal

EvaluatedEmployee

PePeeerr

CustomerCustomer

SubordinateSubordinate

ProjectProjectleaderleader

SupervisorSupervisor

PeerPeer

SubordinateSubordinateSubordinateSubordinate

Performance feedback is received from a full circle of people

around the employee:

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Pros / Cons of 360° Appraisal at BP-Centro

• More Comprehensive.

• Higher quality of information.

• Lessened bias / prejudice.

• Increased self-development.

• Administratively complex.

• Conflicting opinions, which may be accurate

from specific standpoints.

• Possible collusion.

• Appraisers may not be

accountable if evaluation

anonymous.-

+

-

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Favorable Characteristics of 360° Appraisal

• Assure Anonymity

• Make respondents accountable

• Prevent collusion

• Use statistical procedures

• Identify biases

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Trait Approaches

• Trait Approaches:

• Mixed-Standard Scale Method / Forced-Choice Method

• Not conform with Finnish culture

• Essay Method

• Time-consuming to use

• Costly

• Quality influenced by writing-skills of appraiser

• Subjective

• Graphic Rating Scale

• Less subjective bias

• Degree of performance dimension is less offensive

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Example Graphic Rating Scale

C- Critically important

I – Important

N – Not appliable

E – Exceeds requirements

M – Meets requirements

O – Opportunity for development

Decision Making:

• Makes timely and effective decisions

• Considers broader impact of alternatives

• Delegates appropriately

C I N E M O

Communication:

• Listens well

• Communicates effectively

• Gives clear and concrete oral instructions

C I N E M O

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MBO

Definition:

Philosophy of management on the basis of employee

achievement or goals set by mutual agreement of employees

and managers.

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Pros / Cons of MBO at BP-Centro

• Less subjective bias

• Link individual performance to organizational

performance

• Mutual goal setting

• Basis for reward and promotion decisions

+

-• Time consuming

• Costly

• May encourage short-term perspective

• Goals not always easy to measure

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MBO Scheme

Formulationof goals

Formulationof an

action plan

Final Review

InterimReview

Implementation

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Formulation of goals

• Employee and supervisor decide mutually on expectations for the employee’s

performance:

• Define roles and accountabilities, including whether they are individual,

joint or team.

• Develop objectives that are closely tied to department goals

• Clarify performance dimensions

• Set interim review dates

• Agree on who will provide supplemental input

Questions to consider:

How can I improve my contribution to department goals?

What objectives will maximize my contribution?

Who can help me achieve my objectives? Whom do I interact with?

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Definition of goals (cont.)

SpecificSpecific

Results-orientedResults-oriented

ChallengingChallenging

CommitmentCommitment

ParticipationParticipation

TaskTaskEffortEffort

TaskTaskPerformancePerformance

Characteristics of Effective Goal Setting:

Adapted from: Mcshane; Canadian Organizational

Behavior; 4th ed.; p # 79

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Effective goal setting

High

Tas

k P

erfo

rman

ce

Low Moderate Challenging Impossible

Area ofOptimal

GoalDifficulty

Goal DifficultyAdapted from: Mcshane; Canadian Organizational

Behavior; 4th ed.; p # 80

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MBO Example

Goal:

To deliver high standards of excellence in all services.

Objectives:

• To obtain a minimum score of 3.5 (out of 5) on all

Customer Service Evaluation forms.

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Team 10

Compensation

June, 2002

Alejandra Padilla

Pauliina Saresma

Michael Sauer

Evelyn Wee

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Compensation Objectives

1. Foster corporate culture

2. Lower employee turnover and improve productivity

3. Match employees’ future performance with organizational goals

4. Reward employees past performance

5. To remain competitive in the labour market

6. Employ and retain most talented people

7. Maintain salary equity among employees

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Compensation Policies

1. Rate of pay is to be above or at the prevailing industry rate

2. Pay at the rate that is fair to both the employer and the employee

3. Pay raises according to MBO and merit

4. Offer sound non-financial compensation program

5. Offer incentives on the basis of individual contributions to organizational success

6. Equal opportunities for compensation at each level7. Pay expatriates according to their home country’s salary range8. Pay premium to expatriates to cover the host country’s cost of

living9. Equal Salary policy as long-term objective

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Point System in Practise

Grade 1 Grade 2 Grade 3 Grade 4 Grade 5CE FaM RM CM CEO

SKILLScommunication 30 60 90 120 150interpersonal 30 60 90 120 150language 10 20 30 40 50computer 5 10 15 20 25leadership 25 50 75 100 125contract 5 10 15 20 25teamwork 20 40 60 80 100working experience 25 50 75 100 125education 25 50 75 100 125problem solving 20 40 60 80 100stress management 15 30 45 60 75

RESPONSIBILITIESresponsibility over the entity 30 60 90 120 150planning 20 40 60 80 100implementation 20 40 60 80 100decision making 25 50 75 100 125work of others 15 30 45 60 75dealing with limitations 10 20 30 40 50

JOB CONDITIONSmobility 30 60 90 120 150hazards 10 20 30 40 50

TOTAL 370 740 1110 1480 1850

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Salary schedule

FINLAND in EuroGrade Minimum Midpoint Maximum

1 13,680 16,400 19,8502 23,269 30,971 35,1103 27,277 42,707 46,2954 32,940 48,569 61,4255 72,742 106,582 125,724

Latvia in Lats

Grade Minimum Midpoint Maximum1 3,100 3,720 4,4642 5,817 9,200 10,0133 8,333 13,047 14,1434 10,592 15,618 19,752

RUSSIA in RoublesGrade Minimum Midpoint Maximum

1 300 559 6602 512 790 9703 730 1,019 1,1564 929 1,369 1,732

based on the Economist salary comparison 2002

•Grade 1: Contract Employee

•Grade 2: Facility Managers

•Grade 3: Regional Managers

•Grade 4: Country Managers

•Grade 5: CEO

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Compensation Policies - Model

CEO

COUNTRYMGR

REGIONALMGR

FACILITYMGR

BASE SALARY

MERIT BONUSES STOCK OPTIONS

INDIRECTCOMPENSATION

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Factors Influencing Real Wage Rate - Finland

•Internal factors influencing wage rates: (what the job is worth)

-compensation policy (corporate)

-worth of a job

-employee relative worth

-employer ability to pay•External factors influencing wage rates: (compared to other employees)

-labor market conditions (unemployment rate)

-cost of living

-collective bargaining (powerful unions)

-government and legal requirements

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Factors Influencing Real Wage Rate - Baltics and Russia

• government and legal regulations wage rates working time

• cost of living (eg:inflation rate)

• competitor compensation policies

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Indirect Compensation: USA vs. Finland

USA:

•health: medical, dental, eye wear

•insurance: life, pension

•other benefits

Finland

•benefits; health, dental etc supported by government (taxes)

•pensions paid by government

•possible: housing, car, IT equipment, optional pension plan

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Compensations at BP Centro (indirect)

CEO

COUNTRYMGR

REGIONALMGR

FACILITYMGR

COUNTRY CLUB

MEMBERSHIP

PENSION PLAN CHILD CARE COMPANY CAR

CAFETERIA PLAN

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Compensations at BP Centro (non-financial)

• Food Service• Relocation Assistance• Special Achievement Awards

Country specifics• Leave space for flexible handling to Country specific HRM• Encourage different non-financial compensation• Provide some balance for very low wages in Russia / Baltics

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End