the blogger's roadmap: 9 steps to building an editorial calendar

The Blogger’s Roadmap:9 Steps to Building an Editorial CalendarKatherine Leonard@knleo

How do you earn new, high valuecustomers online?

2©2012 lonelybrand, LLC

We jumpstart digitalcommunicationsprograms every day.by choosing the perfect mix of digital services to target and acquire the right customer, and at an undeniable cost-benefit to full-time hires or traditional agencies.


We know digital behaviors and the technology that creates movement in the market.

Our turnkey process createsmomentum from day one.


Think of us as your personal digital marketing team.Our mission is to bring consumers closer to our clients inthe digital space through a disciplined and measurableprocess.


Our satisfied clients include...


Why Blog?

Establish thought leadershipHelp current & potential customersGain SEO juice


If you don’t set a content schedule

things won’t get done.8©2012 lonelybrand, LLC

9 steps to building an editorial calendar1. Get your team on board2. Choose your template3. Determine how far you’ll plan4. Determine your publishing frequency5. Brainstorm6. Mark significant events7. Remember to diversify content type8. Plug it in9. Be flexible


1. Get your team on board


2. Choose your template


3. Decide how far you’ll plan


4. Determine publishing frequency


5. Start brainstorming


6. Mark significant events


7. Diversify content type

- blog post- video- image- bulleted list- how-to article- research report- response post


8. Plug it in


9. Be flexible


9 steps to building an editorial calendar1. Get your team on board2. Choose your template3. Determine how far you’ll plan4. Determine your publishing frequency5. Brainstorm6. Mark significant events7. Remember to diversify content type8. Plug it in9. Be flexible


slide deck available at:

lonelybrand.com/blog/editorial-calendar


worksheetName 4 types of people you want to target with

your blog

Name 4 keywords you’d like to associate with your

brand

What 4 problems can you solve for current and

potential consumers?


worksheet

Name 4 people within your organization you can

approach about contributing to the blog

List 4 influential blogs within your industry

List 4 industry events you can attend/write about


every move-ment needs a home base

lonelybrand118 W. Kinzie St.Chicago, IL 60654

[email protected]

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the blogger's roadmap: 9 steps to building an editorial calendar

Technology

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blog list

industry list