the biggest mistakes to avoid when presenting to senior management
TRANSCRIPT
by
Maurice De Castro
The Biggest Mistakes to Avoid
Maurice De Castro
When Presenting to Senior Management
Presenting to senior management can feel quite scary…
How do you feel? Extremely anxious and I lose a lot of sleep over it
I’d rather not but I grit my teeth and get through it
It’s something I enjoy and look forward to
It’s part of the job so I’m quite relaxed about it
A
B
C
D
Why is it so painful??
We were born that way
Its No.1 job is survival and to protect us from outside threats
The Reptilian Brain
Threat?
We activate the reptilian brain through where we live…
Look good
The House of Me
Knowledgeable Hard Working
Dedicated Impressive
Where Do They Live?
How do we grow
Competitive advantage
Reduce costs
Increase Revenue & Profit
Innovation
Efficiency
Speed
Vision
Customer Service Morale
Knowledge
Talent
Culture
New markets
Creativity
Loyalty Financials Product development
Market leadership Quality
Stakeholders
We need to step in their house
So where do you start? Where do you start?
Think like a tweet…
Slip ups
1 More is too much
Just give them the gold
●Rapid ramp up plan to get the commercial skills to the level required to drive the operating model ●Implementation of new processes / procedures in a timely and smooth manner ●Buy in / engagement from all parties ●Need to understanding demand volumes / forecasts in order to recognise what the new model means vs. current model ●Potential barriers to overcome ●A need to understand if there are any changes of partnership / relationships and how should can be managed ●Identify a reliable mechanism to prove cost savings ●Changes in government policy ●Impact of government deficit
Don’t make them read 2
You’re not a comedian 3
Don’t save
the punchline
for the end
Don’t be dull 4
Energy & Enthusiasm are infectious
Playing it safe is boring 5
Factual Features Benefits Data Logical argument Examples Case studies Exhibits & props
Make it Emotional
Story Metaphor Anecdote Thought provoking - questions Suspense Shocking Humour Surprise
Visionary
Big picture
Failing to Connect 6
Open up a little
Don’t hide 7
Be yourself NOT the corporate spokesperson
Solution
ttention elevant essage
xample o
A R M E D
Story Metaphor, Anecdote Thought provoking questions Suspense Shock Humour Surprise
Attention
Relevant Make sure everything you say, show and do is completely relevant
Message Make it clear, compelling and memorable
Examples Use them to bring your message to life
Do Don’t let them leave the room until you’ve made it clear what you want them to do
The Biggest Mistakes to Avoid More is too much 1
2
3
4
5
6
7
Don’t make them read You’re not a comedian
Don’t be dull
Playing it safe is boring
Failing to connect Don’t hide
www.mindfulpresenter.com [email protected]