the biggest content marketing case ever!
TRANSCRIPT
Storytelling 2.0:
Content Marketing in a Social Media World George Gritzalas & Panos Rigas
What is Content Marketing?
Companies are transformed into media publishers, creating and sharing news, videos, white-papers, ebooks, infographics, case studies, how-to guides, Q&A, photos, etc, to make their clients
“wiser” and inform them on how and why use their products, without trying to directly sell them.
We are moving from advertising to storytelling. Instead of saying “Visit our Gym” we are writing an article about “How to Maximize your visit to the Gym”. Customers are asked to engage whether that this engagement comes from a simple comment to a total change in their
way of life and product usage.
But when did this “content marketing” thing start? Is this trendy and catchy term new, or is it something older? Do new media win over
“traditional” ones?
est: 1895
The Furrow of John Deere, was the first Content Marketing case, making farmers more productive!
cont’d: 2013And it still exists today
est: 1900The famous Guide Michelin was another great old-dog of Content
Marketing.
But the catch is here: Can we figure out whether old Content Marketing cases where more effective, or the Content Marketing time
is... Now, in the New Media Age?
BORING!This would be a good anwser.
This is not the answer either.
When trying to find out the top content marketing case ever, there is no reason to look in the Social Media Era.
Even before such powerful channels, we have a clear winner.
2,344,591,050 followersThe best content marketing case successfully created
Engagement that will break your bones.
Excellent brand loyalty and fanatic ambassadors.
huge product range
huge product rangeheavenly sales
skyrocketing profits
Let's start from the brief:
1 love peace and...
Some time ago there was a person that had an idea to connect all people under one service that would make them happy.
2 the very early adopter
At first there were too few early adopters.
3 off with his head
People were sceptical, and...
4 bang! bang!
...killed the entrepreneur.
and then...
the heavy users
re and save!
THE METHOD
BIGGENIUS
POWERFULCONTENT MARKETING
All in One Book!
And The Product is:
Jesus
And the book is the:
The content is being used unchanged for 2.000 years
As you can see clearlygood content creates
fansfanatic
content is NOT king
GOD!content is
good content creates
USER EXPERIENCE
Jesus has a lot of followers on Social Media as well
And Content Marketing has the same targets historically:
Creating useful, relevant stories that add value to customers and engage
them end to end.
