• Every woman wants beautiful skin throughout life, but how do you achieve and maintain it?

• Today, innovative products combine near-forgotten ingredients from the Italian countryside with advanced scientific discoveries.

• Italian oils and creams update products loved by movie stars of Hollywood’s golden era, using antioxidant-rich truffle extracts.

First, learn a bit about the 5 basic skin types, and decide which one fits you best.

• Normal skin – clear and balanced, not sensitive to various ingredients

• Oily skin – often greasy or shiny, you need targeted products

• Dry skin – can be scaly, rough, and flaky

• Combination skin – very common, dry in certain spots and oily in the “t-zone,” or forehead, nose, and chin

• Sensitive skin – makeup and cleansing products cause itching, burning, or rashes1

If you have normal skin, or if you have dryness in some areas and oiliness in others, try these tips:

• Cleanse – Avoid harsh soaps that strip moisture; use a foaming cleanser morning and night to leave skin fresh.

• Moisturize – Avoid drying out skin, adding to the appearance of aging. During daytime, hit oily areas with light, oil-free cream. At night, use an exfoliating moisturizer to refine skin.

Oily skin can look shiny and greasy, sometimes with enlarged pores. On the plus side, it will look younger, longer, with less drying tendency.

• Cleanse – Thoroughly wash skin night and morning with a non-soap foaming cleanser. You can benefit from extra-powerful drying ingredients.

• Moisturize – During daytime, use a light moisturizer to avoid build-up of oil. Include a night cream containing retinol or other exfoliator, to reduce the appearance of wrinkles and stimulate production of healthy collagen.2

• Cleanse – Choose the gentlest foaming cleanser to wash, rinsing with warm water, never hot. Special formulas like Truffle Therapy™ Cleansing Foam from Skin & CO Roma include an infusion of truffle to brighten and hydrate.

• Moisturize – Apply a rich moisturizer, and plenty of it. For daytime, add SPF protection.

• Extra Tip – A truffle therapy serum after cleansing and before normal moisturizer adds high-potency ingredients for skin renewal.

Redness, rashes, or discomfort indicate sensitive skin, which needs extra TLC, but—less is more with skin care products.

• Cleanse – Use a similar routine to the one for dry skin, with lots of cautions.

• Avoid – Stay away from ingredients that cause irritation or allergic reaction: alcohol, soaps, alpha-hydroxy or other acids, fragrance.

• Exfoliants that work for other skin types are pure irritants for you. Look for soothing ingredients, like gentle herbals, botanicals, and oats.2

Incorporate these extra tips to maximize your daily skin care regime:

• Add sunscreen over makeup to protect from damaging rays, reduce the risk of skin cancer, and look younger. Be sure the label specifies UVA and UVB protection.1

• Avoid products containing sulfates, parabens, and mineral oils, which are hard on all types of skin.

• Include one deeper treatment weekly. Try an at-home spa experience with Italian Truffle Therapy™ Gommage, with truffle extract, African shea butter, and olive oil.

• Early in the 20th Century, an Italian woman discovered that her prized truffles made wonderful skin-restoring extracts.

• Rich in antioxidants and enzymes, they reduce free radical damage, supported by scientific advances to keep skin looking its best.

• Thanks to her family’s love of tradition, truffles have been rediscovered by Skin & CO Roma, as an ingredient in luxurious skin care products once prized by Hollywood legends.

The Balestras of Skin & CO Roma recreate original family formulas, using prized truffles grown in Umbria, Italy. Infused into award-winning serums, oils, and more, today they beautify women of all skin types the world over.

Learn more about the brand and its line of products for personal, wholesale, or hotel use at www.skinandcoroma.com.

1. http://www.webmd.com/beauty/face/ss/slideshow-skincare-routine

2. http://www.realsimple.com/beauty-fashion/skincare/skincare-face/get-gorgeous-skin-all-day-long/skin-type-sensitive