the beginning of a long journey… now this is a long journey healthcare is a big and complex issue,...
TRANSCRIPT
The Beginning of a Long Journey…
Now
This is a long journey
Healthcare is a big and complex issue, and no single company is going to provide a complete end-to-end solution.
Microsoft HealthVault
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CopernicusFirst astronomer to formulate a scientifically-based heliocentric cosmology that displaced the Earth from the center of the universe – the defining epiphany that began the Scientific Revolution.
Legend has it that the first printed copy of De revolutionibus was placed in Copernicus' hands on the very day he died, allowing him to take farewell of his opus vitae (life's work).
Pre-Copernican Universe
EARTH
MOONSUN
Post-Copernican Universe
SUN
MOON
EARTH
The Traditional Healthcare Universe
FACILITY
CONSUMER
CONSUMER
CONSUMERCONSUMER
Silos of Health Information: Year 1
Silos of Health Information: Year 1 + n
Silos of Health Information: Year Future
What isHealthVault?A platform for consumer empowerment and engagement with and through their personal health data
HealthVault is a Software + Services Platform
SOFTWARE SERVICES
HealthVault Connection Center is a utility that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers.
Microsoft HealthVault is an online personal health database with a set of XML interfaces that allows third parties to create valuable health, wellness, and fitness services for HealthVault users.
Devices
Partner Applications
HealthVault Platform Architecture
Physical Home Computing Home Web
HealthVault End-to-End Ecosystem
Health Ecosystem
Physical Home Computing Home Web
HealthVault End-to-End Ecosystem
Health Ecosystem
How Does HealthVault Work?
The Traditional Healthcare Universe
FACILITY
CONSUMER
CONSUMER
CONSUMERCONSUMER
Healthcare’s “Copernican Shift”
CONSUMER
Consumers as the Aggregators
The HealthVault Ecosystem
The HealthVault Ecosystem
Two Analogies
HealthVault = PayPal for health information
PayPal is a financial transaction platform that allows you to store and share your banking information with thousands of online retail applications.
• Primary user relationship is with the online retail application
• Consumer trust is important for users of PayPal
• Consumer-centric data exchange platform
HealthVault is a health information platform that allows you to store and share your health information with thousands of online health applications.
• Primary user relationship is with the online health application
• Consumer trust is important for users of HealthVault
• Consumer-centric data exchange platform
Both: Primary experiences are via partners
Both: Ingredient brands, driving functionality
Both: Just the information you want to share…
All of your financial data
Your financial datastored on PayPal
All of your health data
Your health datastored on HealthVault
Both: “Plumbing” that enables partner innovation
Ingredient Brands
Business stage similarities for two different platforms
2007
2009
1999
2001
HealthVault Interface
Copy TO HealthVault
HealthVaultRecord
Copy data to a HealthVault record
Copy FROM HealthVault
Copy data from a HealthVault record
HealthVaultRecord
Sync WITH HealthVault
Sync data with a HealthVault record
HealthVaultRecord
Stored IN HealthVault
HealthVaultRecord
Data is stored in a HealthVault record
How do we make money?
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DISCOVERQuick links to refine results without doing a new search.
DISCOVERQuick links to refine results without doing a new search.
LEARNArticles from leading industry resources that are related to the user’s query.
LEARNArticles from leading industry resources that are related to the user’s query.
ACTSponsored ServicesQuickly discover HealthVault Applications relevant to your search query
Sponsored ResultsAdvertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement.
ACTSponsored ServicesQuickly discover HealthVault Applications relevant to your search query
Sponsored ResultsAdvertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement.
SAVETool that allows users to save and organize articles from various searches in one place (accessed via user name and password).
SAVETool that allows users to save and organize articles from various searches in one place (accessed via user name and password).
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The branded dashboard with health data can also live as a
desktop gadget.
Other gadgets (such as this blood pressure manager) can share biometric health data from HealthVault-compatible
devices to keep your branded dashboard up to
date.
A branded channel in Windows Live Messenger can also let you keep track
of your health data.
The HealthVault Ecosystem
The HealthVault Ecosystem
Hospitals
CORE INSIGHTS: Hospitals
Overall: How can I use innovation to add value to my brand?
CORE INSIGHTS1. How do I stay connected to my patients once they are discharged to
improve outcomes and reduce re-admission rates?2. How do I become more relevant and valuable to patients – driving
more care into the facility? How do I build my brand and relevance to consumers?
3. How do I strengthen my relationship with referring physicians?
HOW HEALTHVAULT CAN HELP4. >> By creating a Medical Home for the patient with connected
consumer Web applications5. >> By making life easier for the patient with connected Web
applications that already have all the patient’s information6. >> By making a physicians administrative tasks easier and less
costly with connected health records, automated appointments, and master med lists
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FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
Health Plans
Health Plans
Overall: How can I become a preferred health plan?
CORE INSIGHTS1. How do I create higher levels of consumer satisfaction with
better tools?2. How do I create higher levels of employer satisfaction with
healthier employees?3. How do I control my overall risk and costs while delivering on 1
and 2? HOW HEALTHVAULT CAN HELP4. >> By increasing consumer engagement with connected health
tools that don’t orphan consumer health information into a proprietary silo
5. >> By creating a more complete wellness service with employee access to hundreds – and eventually thousands – of compatible applications
6. >> By more effectively managing the current membership population with more engaged users and more enthusiastic employer support
Chronic Care Acute Care Cycle
Acute IncidentAcute Incident
Condition Gets WorseCondition Gets Worse
Situation NormalSituation Normal
Secondary Prevention: Flattening the Curve
Helps avoid acute incidents
Early DetectionEarly Detection
Situation NormalSituation Normal
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
Devices + Consumer Services
Devices + Consumer Services
Overall: How can I leverage the HealthVault Ecosystem to improve my business?
CORE INSIGHTS 1. How do I generate more awareness for my business?2. How do I acquire more users for my devices and/or Web applications?3. How to I increase the value of a biometric device to consumers and
professionals? HOW HEALTHVAULT CAN HELP4. >> By driving traffic with Microsoft consumer touchpoints (MSN,
Live, Messenger, Windows) and the HealthVault Ecosystem (Hospitals, Employers, Health Plans, other Consumer Services, Pharmacies)
5. >> By making health devices as easy to connect to the PC as a digital camera, thereby spurring innovation amongst Web applications that can use the device data
6. >> By helping people be more effective in the way they manage their health because what you measure you can manage…
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
FOR ILLUSTRATIVE PURPOSES ONLY
Trusted + Simple Optimistic + Human
83Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies.
© 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399