the basics of budgeting and marketing for short term programs
DESCRIPTION
The Basics of Budgeting and Marketing for Short Term Programs. Mike Tyson Study Abroad Advisor for Summer Programs Wake Forest University WISE Conference 2014. Summer/Short Term Programs. Summer programs Usually 4 to 6 weeks (May – August) - PowerPoint PPT PresentationTRANSCRIPT
The Basics of Budgeting and Marketing for Short Term Programs
Mike TysonStudy Abroad Advisor for Summer
ProgramsWake Forest UniversityWISE Conference 2014
Summer/Short Term Programs
Summer programs Usually 4 to 6 weeks (May – August) Program is built around course and location Multiple forms: interdisciplinary, language study,
field basedShort term programs Usually 1 to 2 weeks, summer, spring break or
winter break Travel can be extension of course taught over
semester
Develop Your Program
Location Course content Length of time Logistics Student pool Institutional support
Develop Your Program
Who’s handling the logistics?- What’s your knowledge of the location?- What resources/contacts do you
already have in your location?- How much time do you have to focus on the details?- Study Abroad Office, Customized
Program company, Departmental admin?
Expenses to consider
Housing In-country
transportation Classroom space Guest lecturers Field trips/excursions Entrance Fees Flights (if included) Phones
Transaction/card fees Faculty expenses Academic supplies Books Group meals Your meals Insurance
Creating your Budget
Outline your program Get quotes and best estimates of all logistics Use a provided budget template or create your
own Generally per student basis Pick $USD or local currency – not both It is your responsibility to stay within the limits of
your budget
Managing Your Budget While Abroad
Keep detailed records Keep it organized RECEIPTS Know your institutional policies Institutional Credit Card (if possible) Pay in advance if possible Expense tracking
How do students find out about your program?
Questions
Who is your target student population? Have you noticed prior interest in the
location? Can your course be cross listed for different
majors or minors? Can the course be taken as a required
divisional (core)course? What other campus resources do I have
access to?
Pictures
Marketing Examples
Examples
Examples
Marketing and Recruitment Ideas
Advertise in strategic classes, relevant departments, university offices and high traffic campus areas
Social Media – Facebook, Twitter, YouTube, Pinterest Hold interest sessions Use past participants - word of mouth works Study abroad fairs Post flyers around campus and in your department Targeted emails Your study abroad office - keep up to date with accurate information Campus resources - student media, list-servs, relevant student groups Colleagues from other institutions List-servs – Study Abroad (Secuss-L), any in your academic field Study Abroad website (studyabroad.com, iiepassport.org, etc)
