the auto future: fast, furious and uncertain
TRANSCRIPT
TitleDate
The Auto Future: Fast, Furious and Uncertain
David E. ColeChairman Emeritus
Center for Automotive Research (CAR)Chairman AutoHarvest & Building America’s
Tomorrow
Rubber in Automotive Conference
June 14, 2017
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3
BureaucracyPaper Linear
Slow Lean
IndividualSequentialRegional
Physical Prototypes
Job for LifeKings
Talk
Competition StructuredAcquisitions
Vertical Integration
Legalistic
Old Business Model
Control
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4
Anti-bureaucracyPaperless Collaboration
FastLean Agile
Teame-enabled
Global
Virtual Prototypes
People Flow Coaches
Listen
Coopetition
Parallel
FlexibleAlliances
Virtual Integration
Trust
New Business Model
Empowerment
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The Trump Effect ?
Trade
Regulations
Economics
Taxes
International Relations
Surprises Likely
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Mega issues?
Technology/Materials
People/ Politics
Mobility
International Events
Natural Events
Autonomous Vehicles
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Future Market Disruptions/Surprises Likely
Interest Rates ?
Politics/Economy
Energy Issues
Global Events
More
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Manufacturing Choke Points?
Talent
Tooling
Suppliers
Equipment
Natural Events
Materials
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Manufacturing Talent
Boomers are Retiring
All Jobs Require Special Skills
K-12 Pipeline is Not Adequate
Manufacturing- Concept to Sales
We Will be Short 2 Million Plus
Manufacturing Very High Tech
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CAFÉ Standards Footprint policy
Review Period
Credits
Energy Issues
Politics
Cost/Value
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$2,250
$1,125 $750 $563 $450 $375 $321
$4,500
$2,250
$1,500 $1,125
$900 $750 $643
$7,500
$3,750
$2,500
$1,875 $1,500
$1,250 $1,071
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
10 20 30 40 50 60 70
$1.50/gal$3.00/gal$5.00/gal
Annual Mileage 15,000
MPG
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Material Competition
System Issues- Not Static
Current Production System
Economics
Value of Weight Savings
Ford vs GM Example
Nothing For Sure/Forever
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21
Breakthrough Areas
Advanced Batteries
Advanced Fuels
Autonomous Vehicles
Advanced Material Systems
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Autonomous Vehicles
Huge Potential- But!
Consumer Behavior
Technology/ Cost
Winners ?
Liability Issues
Policy
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Innovation:
Innovative People and Companies Win
It Takes a Team
Leadership is Critical
Look Across Traditional Boundaries
Sometimes It is Better to Ask Forgiveness than Permission
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