the asia-pacific challenge 2016 - magazine

December 5 - 8, 2016Sydney, Australia

2 www.theapacchallenge.com2 AGSM

www.theapacchallenge.com 3

AGSM @ UNSW Business School

AGSM @ UNSW Business School is Australia´s leading graduate school of management and one of Asia-Pacific´s top twelve business schools. AGSM offers global top-tier general management, executive and leadership development programs that are consistently ranked in the top 100 globally. Located in Sydney, the financial capital of Australia and the gateway to Asia, AGSM is the perfect school to host “THE ASIA-PACIFIC CHALLENGE – MBA Case Competition”.

THE ASIA-PACIFIC CHALLENGE – MBA Case Competition

WHY APAC?

Asia-Pacific is the fastest growing economic region in the world. This growth brings prosperity but also complex business challenges. This awareness is the inspiration behind the first edition of “THE ASIA-PACIFIC CHALLENGE – MBA Case Competition”.

THEME

The theme of the inaugural competition is “Engagement in Asia’’.

FORMAT

Teams will simulate a consultancy firm that must present solutions to a real business problem faced by an organisation seeking to start or grow business in Asia. Participating teams will receive the actual case problems on the scheduled day and will be allocated a timeframe, depending on the intensity of the round, to prepare presentation decks. They will present their proposals to a panel of judges which would then be followed by a Q&A session.

PRIZE

The winning team will be awarded AUD 5,000.

4 www.theapacchallenge.com

The Australian Graduate School of Management is excited to be hosting the inaugural the Asia-Pacific Challenge. This competition brings together Asia’s finest and most recognisable business schools and we are extremely proud to host the event.

The competition represents a wonderful opportunity for participants throughout the region to develop the skills and competencies that are fundamental to business success. We are delighted to partner with title sponsor MasterCard, one of the world’s preeminent brands, to provide an occasion for students, sponsors and professionals to connect and develop valuable partnerships.

Since our first MBA cohort graduated in 1977, the AGSM has enjoyed a continuing, and demonstrably strong, relationship with the Australian business community. The enduring nature of the school’s contribution is confirmed by it graduates who include ASX-100 CEOs, managing partners of law and consulting firms, high profile entrepreneurs, politicians and thought leaders. At the AGSM, we are firm believers that a key element of a world-class business education occurs beyond the classroom and this competition represents a great example of this commitment. The character of this competition also reflects our deep commitment to two-way engagement with Asia as we welcome students from around the region to our city and to our business school.

I encourage you to take part in this tremendously exciting event. Indeed, we look forward to hosting you and your team at the AGSM.

Best Regards,

Professor Julie CoginDirector AGSM @ UNSW Business School and Deputy Dean UNSW Australia Business School

Welcome


Message from theAcademic Director

I want to extend a warm welcome to all participating schools to the Asia-Pacific Challenge Case Competition.

We are delighted to introduce competitors from the finest business schools from Australia, Singapore, India, China, the Philippines and New Zealand to the AGSM and Sydney. Our student organising committee, Pablo Mezzadri, Greeshma Govind and Krishna Manghat, has worked tirelessly to produce an outstanding, world-class case competition.

This competition highlights the strategic challenges and managerial dilemmas faced by business leaders in the Asia-Pacific region, the fast growing and most important global segment in the world. Asia is currently the world’s biggest producer of goods and services, and in a short space of time it will also be the world’s largest consumer. It is already the most populous region in the world. In the future, it will also be home to the vast majority of the world’s middle class. Successfully navigating opportunities in this burgeoning region will require innovation and superior strategic and managerial skills.

The competition provides a forum for Asia’s strongest and brightest MBA students to put their skills, intuition and stamina to the test, all the while forging friendships and international contacts that will last a lifetime.

On behalf of the AGSM, I look forward to meeting you in Sydney in early December.

Best wishes,

Professor Clinton FreeAcademic Director AGSM @ UNSW Business School


Australian Graduate School Of Management

Susana Monsalve-JonesSusana Monsalve-Jones is an AGSM MBA candidate and the external relations manager. She has an undergraduate dual-degree from Berklee in audio-engineering and film-scoring. Susana started her career in the entertainment industry of NYC and LA, working as an engineer for film-composers and artists including Barbra Streisand and Coldplay.

Floris JansenPrior to his MBA at AGSM in Sydney, Floris worked as strategy consultant in the Dutch office of Strategy&. He developed expertise across different sectors: Financial Services, Consumer & Retail, and Energy. In his free time, Floris enjoys kitesurfing, running, and camping.

Peter SahuiInvestment research professional with 8 years’ experience in Australian financial markets. Keen interest in startups and venture capital. Hobbies include travel, books, video games, and photography.


Asian Institute Of Management

Allan Cariño De VeneciaHe is passionate about life-long learning and working with people. His current exposure to the functions of a COO with past stints in sales, finance and business development gives him a unique overarching understanding of how businesses work. Loves movies, video games and the occasional pint of beer.

Leo Balverde MalagarHe is a British Chevening Scholar who graduated with a Master of Laws degree from the University College London and a Bachelor of Laws degree from the University of the Philippines College of Law. Currently, the legal counsel of Smart Communications, Inc., the Philippines’ leading telecommunications provider, specializing in litigation, IPR and privacy.

Maria Victoria Segundina A. NazarenoShe is the Communications Director at Vizcarra Pharmaceutical, Inc., a family-owned corporation. She has extensive global media advertising and marketing background, and has worked for more than 15 years. A breastfeeding advocate with 2 kids and another one on the way.


Guanghua School Of Management

Ammar JilaniHe has been involved in the finance area in a number of capacities, and regions of Asia since earning a degree from the Delhi College of Engineering. After graduating, he joined a Japanese investment bank, Nomura, and worked there for four years in Mumbai and Hong Kong. Ammar considers China to be the most important neighbour for India and enrolled in the MBA program at Peking University.

Clélia Marie-Isabelle Elisabeth SchwingShe is an international expat, having split her time over the past several years between Europe and Asia. She earned a bachelor degree at ESSEC Business School in Paris and worked as Category Manager, Business Analyst and Consultant across several industries. She is currently earning a Master of Science in management and MBA concurrently in a double degree program between ESSEC and Peking University.

Kevin Andrew NanakdewaHe is from Toronto but has spent much of his adult life working and studying abroad. He worked at Nielsen as a Senior Market Analyst after graduating with a bachelor degree where he studied in Canada and France. After working in South Korea and China for several years, he enrolled in the MBA program at Peking University.


Indian Institute Of Management Ahmedabad

Sandeep GuptaHe is an MBA from IIM Ahmedabad and has worked in diverse roles from Investment Banking to Strategy. He has worked in London with a $2 bn Macro Fund and in India as Head of Corporate Strategy and Fundraising for a Logistics Start-Up. He is currently working in M&A in Sydney and plans to run a Hedge Fund one day.

Anish GoyalHe is a student of PGP at the Indian Institute of Management, Ahmedabad. An Electronics Engineer from IIT Roorkee (India), he has 2 year of experience in software and technology domain working with some Indian start ups. He also worked in Infrastructure advisory domain for some time.Outside of work, he enjoys Table tennis, badminton and Bollywood movies.

Rohit KumarHe is a PGP student at the Indian Institute of Management, Ahmedabad. He has worked on consulting projects, pre-sales activities and workflow development for North American clients in Computational Fluid Dynamics (CFD) area. He has published papers in ILASS and SAE. Outside of work, Rohit like to travel and read novels.


Indian Institute of Technology Delhi

Gitesh AroraHe is currently pursuing M.B.A from Department of Management Studies at IIT Delhi, India. He is very passionate about Entrepreneurship and is the Co-Founder of Explore DU, a start-up in the field of digital broadcasting. A Commerce graduate, finance lover and a strong believer in the power of hard-work, he is always ready for a new challenge.

Sudnya DesaiShe is currently pursuing her M.B.A from Department of Management Studies at IIT Delhi. She is a Chemical Engineer and has worked as a Process Engineer at Technip, India – an Oil & Gas services company. She is a keen Table Tennis player and represents IIT Delhi in that sport. She enjoys taking up challenging assignments, learning new skills and travelling.

Sutapa DeyShe is currently pursuing her M.B.A from Department of Management Studies at IIT Delhi. She graduated in 2013 with a bachelor of engineering degree in Polymer Science and Technology.She has a 3 years of work experience prior to joining MBA in an IT firm as an Application Developer.


Macquarie GraduateSchool Of Management

Jieni XuI am graduating from the MBA program at MGSM in June 2017. Currently, I work at Commonwealth Bank in Wealth Management Digital Distribution for General Insurance and Direct Life Portfolios and specialise on executing innovative customer focused digital strategies. Earlier this year, I went on an exchange program with Guanghua School of Management and thoroughly enjoyed the experience.

John Sturt-AddicottI made my own personal Brexit in early 2016 to study in Sydney. I have nearly completed the 1st year of an MBA program at MGSM and am enjoying every minute of it. Professionally I am interested in people, technology and innovation and I work at Tesla Automotive.

Seho (Ryan) ChoI am a qualified lawyer specialising in the Banking and Financial Services sector and an aspiring MBA Candidate at MGSM. Currently, I work as an in-house legal counsel at HSBC Bank, Sydney and focus on Global Banking and Markets transactions and financial services regulation.


Nanyang Technological University

Christoph Robert BuehlerHe is a Swiss MBA student with 6 years of part-time experience in consulting, banking and entrepreneurship. Strong analytical skills and passion for analyzing and managing the application of technology in businesses. Highly organized and efficient in fast paced international environments, able to accomplish objectives with enthusiasm, creativity and humor.

Martin Phillip EttlingHe has experience in professional service firms and multinationals in investment banking (M&A) and consulting for sales and procurement excellence. His skills include market research, preparation of pitching materials, PMO support, SPSS based data analysis, model based valuation techniques, client engagement, KPI performance measurement, preparation and execution of price negotiations.

Narendra PingalHe is a Chartered Accountant with extensive experience spanning 9 years across Financial Management, Accounting Operations, and Internal Auditing & Taxation. He has a proven track record of managing stakeholders through complex internal department projects which resulted in transformative process improvements.


National University Of Singapore

Liu XiangShe is a process engineer at Singapore Power. Her core function is project management and she has successfully completed projects in various fields, from productivity improvement to data analytics. She is currently pursuing a part time MBA at NUS. When not working, she is an enthusiastic Chinese cuisine chef.

Derek Chun Hong Sin Before MBA, he had four years of experience in investment banking and private equity in Hong Kong. He helped mining and energy companies raise funds from capital markets. He also secured investors and evaluated projects for technology fund. At leisure, Derek is aviation enthusiast and enjoys playing board games.

Pooja GidwaniIn her four dynamic years in event management, she worked on a gamut of projects across three Continents. For two subsequent years, she worked with India’s largest media conglomerate delivering brand amplification and media solutions to clients in the entertainment industry. Outside work, Pooja is a scuba diver and an avid traveller.


S P Jain School of Global Managment

Mohitosh Negandhi Mohitosh has 5 years’ experience in the Digital Advertising andMarketing industry across sales, business development and keypartner management roles.Fun Fact: cracked his first business deal at the age of 13.

Akshay DesaiAkshay is a LEAN Six Sigma certified Marine engineer with anexperience of working in Engineering operations and ChangeManagement roles.Fun Fact: Travelled to 26 countries in the last 5 years

Siddharth GargFour and a half years of management consulting andtechnology experience in banking, aerospace & defence andenterprise technology industriesFun Fact: Currently writing his first book


University Of Otago

Julian Peter NgA senior commercial marketing professional with over 15 years’ experience in blue-chip multinational organisations across a variety of marketing, category, trade, and shopper marketing roles. His career is characterised by extensive FMCG marketing experience across the full marketing mix: portfolio and brand strategy development; NPD commercialisation; communications development; promotional pricing strategy; and shopper marketing.

Bette ChenShe is a passionate business technology consultant. She currently works as a Project Manager/Business Analyst at Landpower and overseas the company’s Sales and Marketing digital roadmap. Outside of work she’s a keen snowboarder/instructor and a very casual marathon runner.

Leah SingerOriginally from Northern Ireland Leah studied Architecture in England and has lived overseas ever since. Having travelled extensively and worked her way through three continents Leah freelances as a pre-construction consultant in Auckland. Currently heavily involved in the prefab space and complex commercial projects such as Auckland’s new Park Hyatt hotel. Loves sailing


The University Of Sydney

Myrophora KoureasMyrophora Koureas is a qualified secondary education teacher and worked in government high schools before moving into the tertiary education sector where she has been delivering policy and process improvements for over 12 years. She enjoys streamlining policies and processes that optimise outcomes and benefits to the organisation and its people.

Matthew TingMatthew Ting is the founder of Ferret Card, a social media marketing and merchant loyalty system operating throughout South East Asia. Matthew is a serial entrepreneur with 11+ years of international experience in technology based start-ups, creating and marketing innovative software products and solutions. In his spare time, Matthew is a science fiction nerd, champion strategy gamer and natural history enthusiast.

Liana PorihisLiana Porihis has roots in fashion as a design graduate and has worked for some of Australia’s top designers. Liana then branched out to build a successful career leading teams in client services and events, while using her 15 years’ experience in hospitality to transform businesses in the industry as a manager and strategic advisor. Aside from being a food-lover, in her spare time Liana loves exploring human potential/behavior and sourcing creative inspiration add to her projects.


The Organising Committee

Greeshma GovindFull-time MBA Candidate

Class of 2017

Dr. Clinton FreeAcademic Director

Krishna ManghatFull-time MBA Candidate

Class of 2017

Claudia CrosariolHead of Operations

Pablo MezzadriFull-time MBA Candidate

Class of 2017

Teagan WhitingProject Manager

At the beginning of the year, we felt that THE ASIA-PACIFIC CHALLENGE, AGSM’s first international case-competition, was a great idea but seemed very distant. After months of hard work, coordination, and organisation, we are excited that it is finally taking place.

The organising committee of THE ASIA-PACIFIC CHALLENGE – MBA Case Competition would like to thank everyone who have helped us. This event would not have come this far without your support. We would also like to thank AGSM and MasterCard for financing this new case competition, which will set a new beginning and become an annual event, hosting the brightest minds from top business schools and industries to solve some of the most critical problems in the Asia-Pacific business landscape.

Thank you very much!

www.mastercard.com.au

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