THE ART OF UNITING THE ART OF UNITING BUSINESS AND SCIENCE BUSINESS AND SCIENCE

IN MARKETINGIN MARKETING

National University of "Kyiv-Mohyla academy"

EBRF 2010,NOKIA,FINLANDPAN, Liliia

DEREVIANKO, Lyudmila

Influences on business activityInfluences on business activity

- Globalization- The internationalization of economic life- New tecnonogical capabilities of the

implementation of individul orders in the mass production

- Growth of service sector

- Global liquidity crisis

ChangesChanges ANDAND solutionssolutions- Most of marketing budgets is cut.- Projects are closed or frozen due to cost-cutting

policies.

ANDAND

Marketing clients try to find:

a) more affordable services rather than expensive well-

known marketing agencies;

b) new ways to create conditions for cooperation and

co-creation with consumers.

Main questionMain question

Is it possible for young professionalsIs it possible for young professionals from marketing center belonging to from marketing center belonging to

University to compete for new University to compete for new customers on market?customers on market?

YESYESand why?and why?

Our advantagesOur advantages 1. The peculiarity of the organization’s “location”“location”.

- selecting and forming potential - selecting and forming potential - to develop the professional skills of - to develop the professional skills of

employees; employees; students; students;

- reducing the costs of creating and - reducing the costs of creating and - to provide opportunities for students to - to provide opportunities for students to implementing projects;implementing projects; obtain practical experience obtain practical experience

while studying; while studying;

- get creative ideas and innovative solutions. - get creative ideas and innovative solutions. - form an idea of the university as a - form an idea of the university as a

business-oriented educational institution.business-oriented educational institution.

BenefitsBenefits

UniversitiesBusiness

Our advantages Our advantages

- Direct contact with students.- Serious and qualitative approach to project

implementation.- Providing fresh and innovative solutions for the

relatively low price.

Who we are?Who we are?

Creative Marketing Center is the center of development, aiming at the creation and implementation of quality marketing products with aview to providing effective and creative solutions on the one hand, anddevelopment of professional skills of the students on the other.

The Center established on the initiative of National University of

Kyiv-Mohyla Academy graduates and working on the support of

teaching staff of marketing and business administration department.

For today:For today: Creative Marketing Center is an associate member of

the International Association of marketing initiatives

and the member of European-Mediterranean Academy

of Business

Liliia PanLiliia Pan

CMC in facesCMC in faces

The chief of the Centre and the chief of theteaching staffLiliia Pan, PhD, associate professor. She is responsible for the quality of fulfillment of the projects obtained by students.

The Project ManagerLiudmyla Derevianko, graduate NaUKMA.I’m responsible for the work and development of the Center, coordinates and arranges projects of the Center.

The head of student affairs Sergei Konovalov, graduate NaUKMA.He is responsible for communication and collaboration with students.

The content specialistOlga Tsymbal, student of the MP NaUKMAShe is responsible for supporting, filling and further development of the website www.cmc.co.ua

Our tasksOur tasks

The main task of the CenterThe main task of the Center to establish close links of business and to establish close links of business and

science (in this case, students), and the establishment of science (in this case, students), and the establishment of joint projectsjoint projects

is the most simple and proven, the form for achieving this objective.is the most simple and proven, the form for achieving this objective.

Other tasks of the Center:Other tasks of the Center:• Organization and conduct of various workshops, trainings and Organization and conduct of various workshops, trainings and

seminars;seminars;• Develop and implement marketing projects;Develop and implement marketing projects;• Implementation of PR - support among different TA;Implementation of PR - support among different TA;• Monitoring of important events in the "life" marketing and distribution Monitoring of important events in the "life" marketing and distribution

this information to students;this information to students;• Sharing results of scientific and practical activities of the Center with Sharing results of scientific and practical activities of the Center with

similar international centers abroad;similar international centers abroad;

Our projectsOur projectsAll projects are carried out by students under the guidance of experienced instructors of the department.

We have three main directions:

1.Business-oriented educational programs.

- Master class on brand management field

(“Coca-Cola Ukraine "and" GlaxoSmithKline" companies).

- Training for PR and advertising

( The “Adventa Lowe” agency).

- Training on mobile – marketing field

( The „LEAD9” agency).

- Training on event-marketing

(The event-agency “Dwa Towarischa”).

- Training in business management

(The Standart digital print house)..

Our projectsOur projects

2. Support events and programs.

- Scientific - practical conference “Business Administration”.

- Business forum “Business and science:

the vectors of cooperation“ in 2009.

- Take part in business exhibition.

(“Decor service” furniture company )

- Internship for the UBC (Ukraine business channel).

- Internship for the “Coca-Cola Ukraine” company.

Our projectsOur projects

3. Projects created under the order - Preparation and implementation of PR-campaign,

conducting master classes at the Kiev International Film Festival.

- Creation the name and logo for the national

competition by „CEUME”.

- Staff Recruitment for Employers (Ernst and Young,

Arterium, Kraft foods, etc.)

- Market research and determination the potential risk

for business activity on the Ukraine market.

OurOur partnerspartners

ADV group International Association of Marketing Initiatives

Marketing communications group

Interactive marketing agencyNational University of "Kyiv-Mohyla Academy"

Consulting firm "Pragma V.K.S“

Youth NGO "Kolo"

European-Mediterranean Academy of Business

KiitosKiitos