the art of the possible...the art of the possible @andreasiodmok @policylabuk design ethnography...
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The Art of the
Possible
@andreasiodmok
@policylabuk
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Design ethnography Data visualisationCustomer journey mapping Styles of interventionStoryboarding Policy canvasPersonas Speculative designCo-design Evidence safarisService blueprints Experience prototyping
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Experiments in policy making
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Designed around
people’s experience
and behaviour
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In complex systems
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We sit on the edge
We experiment with new approaches here. If they prove to be valuable we bring them into Government and support their more widespread use in departments.
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Innovation in Maritime
Using Speculative Design
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FuturesEvidence
Divergent thinking
Imaginable Deliverable
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Solutionism
Imaginable Deliverable
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Exploration
Imaginable Deliverable
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Mystery AlgorithmHypothesis Heuristic
Mystery-heuristic-algorithm
Imaginable Deliverable
Adapted from Professor Roger Martin, Rotman Business School
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A people-centric experiential perspective
Intrepreneurial / whole system mind-set
Multiple ‘end games’ or ‘fields of opportunity’
Uncertain future / many possibilities
Agility to respond to emergent data
Non-linear - zooming in and out
Expanded system-view of interventions
Gaps in evidence base require experimentation
Change is multiple points over time
Professional policy-makers as stewards
Responsive innovation
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Future state
3rd wave field of opportunity
CurrentSituation
Macro scaffolding
Committed to the
long term outcomes
as well as the short
term learnings
1st wave field of opportunity
2nd wave field of opportunity
Micro actions
Fields of opportunity