Brought to you by WingUp

The Art of

REVERSE

PITCHING

From Guy Kawasaki’s “Art of the Start 2.0”

His lips are moving.

How can you tell if

an entrepreneur is

pitching?

BUT…PITCHING CAN BE

PASSIVE

AND UNENGAGING

instead… ASK QUESTIONS

REVERSE PITCHING MEANS

ASKING SPECIFIC

QUESTIONS

ANSWERS YOU

WANT=

ASKING QUESTIONS + ENGAGING

MONOLOGING + BORING>

Start by asking the BIG HAIRY PROBLEM

you’re trying to solve.

1

Start by asking the BIG HAIRY PROBLEM you’re trying to solve.

1

Your B.H.P should be human, emotion-driven,

and easily understandable.

Start by asking the BIG HAIRY PROBLEM you’re trying to solve.

1

Ex: Is it hard finding the right people (influencers)

at conferences?

Have your question revolver locked and

loaded.

2

Have your question revolver locked and loaded.

2

As soon as a person answers, shoot off the the next question again

and again…

Have your question revolver locked and loaded.

2

Ex: Can you remember all the faces plus names and job titles?

Is it hard to find an introduction or mutual contact?

Are conference happy hours boring and often useless?

You have all the answers.

3

a.k.a your product, service, business IS THE ANSWER

You have all the answers.3

WingUp shows you the pictures, names, job titles...even a click-thru to linkedin of all your

connections.

See who’s nearby with the “near me now” filter for conferences.

Sort your contacts and search ahead by city so you can plan meetings in advance or

spontaneously.

REVERSE PITCHING IS A HOMERUN BECAUSE

1

2

3 You make it memorable

You let the audience define the problem

You don’t word bomb

Try outREVERSE

PITCHINGToday!

And for easy networking

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