The ARCS Model of Motivational Design

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

Attention

ARCS

AttentionPerceptual arousal

ARCS

Inquiry arousal

Examples

Attention

ARCS

Incongruity and conflict

Active Participation

Inquiry

Humor

Variability

Examples

Attention

ARCS

Incongruity and conflict

Attention

ARCS

ABZ2 + 2 = 9

Active participation

Attention

ARCS

Inquiry

Attention

ARCS

Humor

Attention

ARCS

Variability

Attention

ARCS

Relevance

ARCS

Relevance

Experience

ARCS

Present worth (WIIFM)

Future usefulness

Needs matching

Modeling

Choice

Relevance

Experience

ARCS

At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002

Relevance

Present worth (WIIFM)

ARCS

At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate 1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001

Relevance

Future usefulness

ARCS

Relevance

Needs matching

ARCS

Relevance

Modeling

ARCS

Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt (CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506]

Relevance

Choice

ARCS

Confidence

ARCS

Confidence

Objectives & prerequisites

ARCS

Increasing levels of difficulty

Feedback

Learner control

Confidence

Objectives & prerequisites

ARCS

Confidence

Increasing levels of difficulty

ARCS

Confidence

Feedback

ARCS

Confidence

Learner control

ARCS

Satisfaction

ARCS

Satisfaction

Natural consequences

ARCS

Positive consequencesEquity

Satisfaction

Natural consequences

ARCS

Satisfaction

Positive consequences

ARCS

Satisfaction

Equity

ARCS

The ARCS Model of Motivational Design

Attention

Relevance

Confidence

Satisfaction

References

Keller, J. M., (1983). Development and Use of the ARCS Model of Motivational Design (Report No. IR 014 039). Enschede, Netherlands: Twente Univ. of Technology. (ERIC Document Reproduction Service No. ED 313 001) 

Maslow, A. (1954). Motivation and personality. New York: Harper.