the archimedes project: developing enterprises, the lean way
TRANSCRIPT
Developing Enterprises, the Lean Way
Brian Gladstein | CEO, Explorics www.explorics.com
@explorics
What I know about Haiti
who is this guy?
• 2-time entrepreneur
• Lean Startup Challenge 2013
• Business Model Generation Meetup
• Startup Coach, Quebec Tech Accelerator
• Launched dozens of products
• Stanford MBA
• MIT Computer Science
@explorics
Starting an Enterprise
Starting an Enterprise
flexibly rapidly
efficiently iteratively
predictably measurably
The traditional business plan… obsolete before
it’s complete.
@explorics
@explorics
Thinking through new business models
Validating customer demand
Starting ventures through
structured experiments
Describe your assumptions
Business model canvas
Conduct an experiment Customer
development
Analyze results
Innovation accounting
What We’ll Cover Today
The Business Model Canvas
Delivering Value To Customers
Creating Value: Products & Services
Capturing Value: The Money
@explorics
1. Identify risks, uncertainties, and unknowns
Our assumption was…
We planned to test our assumption by conducting an experiment that…
We executed the experiment as follows…
To judge it successful, we wanted our experiment to show…
2. Run an experiment
@explorics
3. Learn from your results
We wanted our experiment to show…
Our experiment yielded the following results…
Here’s what we learned… and how it has impacted our business model
@explorics
4. Restate your model and keep going @explorics
@explorics
A couple other pointers
Lead with
demand
Get out of the
building!
Don’t Be
Afraid To Try Stuff Out
Product development
should
answer a hypothesis,
not feed it.
Listen to what the market is telling you!
