the annoyingly persistent importance of craft in the digital age
TRANSCRIPT
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The well-made box: the
(annoyingly) (persistent)
importance of craft in the digital age
Kip VoytekTEDxKent January 18, 2010
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not too keen on generalism
Hipster image
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Generalist proof point #1
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Generalist proof point #2
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Generalist proof point #3
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But . . .
Collection of book covers blog headlines
about being a generalist and become
an oncologist in 21 days. Building a skyscraper for
dummies
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Embracing the T
Source of Ideas
Source of Ideas
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weasel wordshave emotional throw weightsound importantalmost demand acclamation…but means nothing
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can’t do it alone
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we need it for survival
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allows us to do things better
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the fundamentals
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cooperation to collaboration
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pleasure of critique
reverent iconoclasm
cognitive empathy
centrifugal mind
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pleasure of critique
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embrace your own ignorance
and discomfor
t
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“The core skill of innovators is error
recovery, not failure avoidance.”
Randy NelsonPixar University
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go forth actively looking for the holes
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and have fun while you’re at it...
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separate yourself from the work
show often/show early
want to contribute, not own
learn to be a good critic
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reverent iconoclasm
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first principles inspire
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atoms and molecules
“Bird liked to take one tune and play it for a couple of hours. Then he would know
every nook and cranny of the melody and the chords. He was very scientific about
those things....”
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Always approach the rules with
Devotion and Heresy
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Going deep (in a reasonable time)
Expose your biases
Teach/write about your discipline
Invite heresy
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cognitive empathy
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http://www.flickr.com/photos/cayusa/
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crossing minds
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concrete cognitive components
Categories & Cell Units
Altitudes
Rhythms
Metaphors & Frameworks
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Getting into other people’s heads
Do different things (for even a day)
Follow the brain health trends
Read memoirs/bios of different people
Be curious when you see passion
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centrifugal mind
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exhibit Bexhibit A
centrifugal
centripetal
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centrifugal thinking…
=
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no ready answers?
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“more patient, less deliberate modes of mind are particularly suited to making sense of situations that are intricate, shadowy or ill-defined.”
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not knowing = opportunity
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no starting point
listening to what’s there
building on what’s given
Improv
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has no fear in exploring the outer regions of possibility
derives insight from multiple sources
is purely in the moment
the centrifugal mind…
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seeks a clear path to solutions
looks for ways to align/recombine
is critical/reflective in its approach
the centripetal mind…
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final thoughts
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be nimble
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Devotion
Advocacy
Hammer
Centrifugal
Heresy
Critique
Nail
Centripetal
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be foxy
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“The hedgehog knows one big thing, the fox knows many things.”
- Archilochus
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The Twitter/140 Version
To get the most out of working with the rich diversity of talent around - to collaborate - be
nimble, be foxy.
(110 characters, room to RT)