the amira food group campaign
TRANSCRIPT
THE AMIRA FOODS GROUP CAMPAIGN
54,Prakriti Marg, M.G. Road , New Delhi – 110030. INDIA
T: +91 11 46057560 F: +91 11 460 57570 E: [email protected] w:www.theamiragroup.com
FROM THE DESK OF CHAIRMAN
Events & Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by insight.
The whole idea of using social cultural events as a platform is to showcase our brands, engage customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends into their buying character. Its important to understand that the customer should never be under estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the programme are well net worked. The launch of the campaign during high density cultural season is to generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD Connect.